Aanchal Gursahani
Delhi
Summary
E-commerce and Performance Marketing Specialist with 7+ years of experience across marketplace growth, quick commerce advertising, and key account management at companies like Zomato, Nearbuy, Paytm, Upscalio, and Paxcom. Experienced in managing large-scale ad budgets (~₹2 Cr/month) across Blinkit, BigBasket, Swiggy Instamart, Zepto, Amazon, Myntra, and Meesho. Strong expertise in Search & Display ads, ROI optimization, and performance analytics including ROAS, ACOS, CTR, CVR, and CPA. Proven track record in client handling and account management, managing 250+ merchants and Pan-India portfolios. Adept at driving revenue growth through data-driven insights, campaign optimization, and cross-functional collaboration.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
E-commerce Analyst
Paxcom
02.2023 - Current
- Managed high-budget PPC campaigns for Procter & Gamble brands on Zepto, with a monthly spend of ~₹1 crore, driving scalable and efficient growth.
- Planned, executed, and optimized large-scale PPC campaigns for Brillion Consumer Products brands across Quick Commerce platforms including Blinkit, BigBasket, Swiggy Instamart, and Zepto, managing a monthly budget of ~₹1 crore.
- Demonstrated strong hands-on knowledge of Quick Commerce ad ecosystems, including Search and Display ads on Blinkit, BigBasket, Zepto, and Swiggy Instamart.
- Conducted in-depth keyword research, audience targeting, bid optimization, and budget allocation to maximize ROI and campaign efficiency.
- Ensured cross-platform campaign alignment, developing clear, engaging, and performance-driven ad creatives and copy.
- Analyzed key performance metrics including ROAS, ACOS, CTR, CVR, and CPA, tracking daily, weekly, and monthly KPIs through dashboards.
- Prepared and presented weekly and monthly performance reports for brands such as ITC and Chicco, delivering actionable insights at category, sub-category, campaign, and keyword levels.
Assistant Manager - E-commerce
Upscalio India Pvt. Ltd.
Delhi
04.2022 - 01.2023
- Managed bags and footwear brands across online marketplaces and B2B channels, achieving revenue growth and enhancing operational efficiency.
- Developed and executed sales and growth strategies, increasing marketplace performance and improving margins.
- Optimized supply chain, merchandising, pricing, and promotional strategies, strengthening the bottom line across Amazon, Myntra, and Meesho.
- Planned and managed monthly advertising budgets; analyzed ROAS, CPC, CTR, and conversion metrics to maximize ROI.
- Optimized performance marketing campaigns using data insights to increase conversions and reduce acquisition costs.
- Led product launches and coordinated listing, cataloging, and content optimization, boosting visibility and conversion rates.
- Performed inventory planning, audits, and demand forecasting, ensuring optimal stock availability.
Assistant Manager - Sales & Marketing
Paytm
Delhi NCR
08.2020 - 03.2022
- Consistently exceeded assigned targets through effective task prioritization, strong execution, and a results-driven work ethic.
- Cultivated strong relationships with key merchants across West Delhi zone, enhancing engagement and ensuring business continuity.
- Onboarded new merchants onto the Paytm Deals platform, providing end-to-end support from acquisition to activation.
- Resolved process gaps and streamlined merchant support, resulting in improved operational efficiency.
- Identified operational and merchant-related issues, analyzed data, and delivered effective, timely solutions.
- Delivered exceptional customer service, confidently handling escalations and challenging situations with professionalism.
- Coordinated cross-functional collaboration and strategic planning to meet business goals within defined timelines.
Key Account Manager
Nearbuy
Delhi NCR
12.2019 - 08.2020
- Secured and expanded high-value merchant accounts through consultative selling and tailored business solutions, driving significant revenue growth.
- Managed and nurtured relationships with 250+ key F&B merchants across the Delhi NCR region.
- Led end-to-end servicing, account management, and retention of key F&B accounts worth multiple crores in annual business.
- Enhanced account performance by anticipating competitive threats and implementing proactive, data-driven solutions that improved client retention.
- Consistently ranked among top performers in terms of revenue generation and profit growth.
Associate - Account Management
Zomato
Delhi NCR
06.2018 - 12.2019
- Managed P3 merchant portfolio with a combined capacity of 25,000+ restaurants across Pan-India.
- Acted as single point of contact for merchant requests, ensuring timely actions and effective issue resolution.
- Handled day-to-day account management, ensuring smooth operations and high merchant satisfaction.
- Built and maintained strong relationships with new and existing clients, delivering a high level of expertise and support.
- Facilitated growth and performance discussions with restaurant partners, identifying strategies for business expansion.
- Guided restaurant owners in enhancing platform visibility and boosting sales through actionable, data-driven insights.
- Drove sales for newly launched products such as Tamper-Proof Packaging and Zomato Gold.
- Actively contributed to new initiatives and projects including Takeaway and Monthly Promotional Campaigns.
Education
Bachelors of Commerce - B.com Program
Delhi University
New Delhi06-2021
Post Graduate Program - Business Management
IMT Ghaziabad
Delhi NCR06-2021
High School Diploma -
Mount Carmel School
Delhi04-2015
Skills
- Performance Marketing
- Key Account Management
- Client Relationship Management
- Keyword research
- Budget allocation
- PPC campaign management
- Performance optimization
- Effective communication
- E-commerce platforms
- Performance reporting
- Cross-platform advertising
- E-commerce strategy
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Certification
Digital Marketing by Skill Circle
Timeline
E-commerce Analyst
Paxcom
02.2023 - Current
Assistant Manager - E-commerce
Upscalio India Pvt. Ltd.
04.2022 - 01.2023
Assistant Manager - Sales & Marketing
Paytm
08.2020 - 03.2022
Key Account Manager
Nearbuy
12.2019 - 08.2020
Associate - Account Management
Zomato
06.2018 - 12.2019
Bachelors of Commerce - B.com Program
Delhi University
Post Graduate Program - Business Management
IMT Ghaziabad
High School Diploma -
Mount Carmel School