Aanya Kumar
Student
New Delhi
Summary
Dynamic MBA graduate with a foundational expertise in digital marketing and corporate communications, complemented by hands-on internship experience across marketing, sales, and human resources functions. Skilled in content development, social media strategy, and brand communication and adept at conducting market research and applying strategic insights to support sustainability initiatives and operational improvements. Known for strong leadership, collaboration, and adaptability in dynamic environments. Committed to continuous learning and contributing meaningfully to the evolving domains of marketing and business strategy.
Overview
2
2
years of professional experience
3
3
Languages
Work History
Marketing Intern
Andaz Delhi, A Concept By Hyatt
05.2025 - 07.2025
- Managed and tracked daily engagement on social media platforms (Instagram & LinkedIn), identifying potential collaboration opportunities and maintaining performance logs.
- Conducted daily OTA platform audits (TripAdvisor, MMT, Expedia), benchmarking Andaz Delhi's monthly ratings against its comp set.
- Took part in bi-weekly room audits to help ensure a seamless guest experience and uphold brand standards.
- Created detailed monthly performance reports on TripAdvisor, analysing trends and competitive positioning.
- Attended strategic meetings for upcoming brand collaborations, gaining firsthand exposure to luxury hospitality marketing and brand building.
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
HR Recruiter Intern
Kris InfoTech
01.2024 - 04.2024
- Sourced potential candidates through various channels such as job boards, social media, referrals, and networking sites.
- Screened resumes and applications to identify suitable candidates for open positions.
- Conducted initial phone screenings to assess candidate qualifications and fit for the role.
- Communicated with candidates throughout the recruitment process, providing updates and feedback.
- Developed and maintained a talent database to store and track information about candidates.
- Improved candidate experience through timely communication, transparent interview processes, and constructive feedback.
- Managed full-cycle recruiting process for applicants to promote smooth and positive onboarding experience.
Sales and Marketing Intern
Sheraton
08.2023 - 09.2023
- Maintained the organization's online presence by updating website content and managing social media platforms.
- Created multimedia materials such as videos, infographics etc.
- Supported the creation of sales presentations, proposals, and materials for client meetings.
- Helped maintain and update customer databases, ensuring accurate and up-to-date contact information.
- Collaborated with cross-functional teams to gather content and updates for newsletters, internet postings, and other internal communication platforms.
Sales and Marketing Intern
Lufthansa Airlines
07.2023 - 08.2023
- Conducted an in-depth study on how companies and airlines prioritize and implement sustainability initiatives.
- Collaborated with a team of researchers to gather data, analyze trends, and identify best practices.
- Designed surveys and conducted interviews with industry professionals to collect relevant information.
- Analysed collected data using statistical tools and presented findings in clear and concise reports.
- Developed recommendations for improving sustainability practices at the company.
Strategy and Communications Intern
Mercedes-Benz Services Malaysia
06.2023 - 07.2023
- Developed and implemented an internal communications strategy to enhance employee engagement and connection with global strategy.
- Created an interactive online game to create awareness about the different facets of the new corporate strategy.
- Orchestrated a campaign to foster corporate sustainability - a newly added core value for the company.
- Created digital posters to spread awareness and offer simple hacks for the employees to embrace sustainability.
- Supported online events such as webinars and conferences.
Education
MBA - Marketing And HR
Amity Business School, Amity University Uttar Pradesh
Noida, India 04.2001 -
Certificate - Digital Marketing and E Commerce Strategies
Google
Kuala Lumpur, Malaysia10-2023
Certificate - Global Diplomacy: Diplomacy in the Modern World
University of London
Kuala Lumpur, Malaysia11-2023
Masters of Arts - English Language and Literature
University of Nottingham
Semenyih, Malaysia03-2026
Bachelor of Arts - English And History
Jesus And Mary College, University of Delhi
New Delhi, India07-2023
High School - Arts
Delhi Public School, RK Puram
Delhi 04.2001 -
Skills
Content creation
Leadership Roles
Student Co-ordinator, Global Leadership Research Conference, Amity Business School
March 2025
- Part of the core organizing committee of the 10th Global Leadership Research Conference organized by Amity Business School.
- Played a key role in successful organization and efficient running of the conference.
Class Representative, Amity Business School, Amity University Uttar Pradesh
July 2024 — June 2026
- Elected the class representative for my class at Amity Business School.
- Key communication interface between faculty and students.
Head of Media and Design- Marketing and Communications, Student Association, University of Nottingham Malaysia, Semenyih
February 2024 — September 2024
- Oversaw all promotional materials for the Student Association.
- Overseeing the SA Weekly Newsletter alongside the Vice President.
- Oversaw the entire Media and Design team.
Class Representative, Jesus and Mary College, University of Delhi
May 2021 — June 2023
- Elected and served as the Class Representative for two consecutive years.
- Accountable for student discipline while advocating their best interests as well as being the key communication interface between faculty and students
Treasurer of Green Society, Jesus and Mary College, University of Delhi
June 2022 — May 2023
- Elected and served as the Treasurer for the Green Society for the period of one year.
- Directed the finances of the society which included tasks such as budget planning, financial reporting, record keeping and cash management.
- Oversaw all financial transactions and fundraising efforts going in or out of the society.
Timeline
Marketing Intern
Andaz Delhi, A Concept By Hyatt
05.2025 - 07.2025
HR Recruiter Intern
Kris InfoTech
01.2024 - 04.2024
Sales and Marketing Intern
Sheraton
08.2023 - 09.2023
Sales and Marketing Intern
Lufthansa Airlines
07.2023 - 08.2023
Strategy and Communications Intern
Mercedes-Benz Services Malaysia
06.2023 - 07.2023
MBA - Marketing And HR
Amity Business School, Amity University Uttar Pradesh
04.2001 -
High School - Arts
Delhi Public School, RK Puram
04.2001 -
Certificate - Digital Marketing and E Commerce Strategies
Google
Certificate - Global Diplomacy: Diplomacy in the Modern World
University of London
Masters of Arts - English Language and Literature
University of Nottingham
Bachelor of Arts - English And History
Jesus And Mary College, University of Delhi