Aanya Pahwa
Summary
A results-driven education professional with over 4 years of cross-functional experience in client strategy, mentorship, sales, and student engagement. Currently, the Co-Founder and CEO of Mentto, a mentorship platform empowering students to make informed study abroad decisions by connecting them with alumni. I've also worked in global roles at Gracenote (A Nielsen Company) and getCredible, managing high-value accounts, and building impactful partnerships. Passionate about transforming student journeys through mentorship, strategic account management, and empathetic communication.
Overview
4
4
years of professional experience
Work History
CEO, Co-Founder
Mentto
Remote
09.2024 - Current
- Company Overview: Study Abroad Mentorship Platform
- Scaled a global network of 100+ alumni mentors supporting study abroad aspirants across 10+ countries.
- Personally mentored 50+ students on university selection, application strategy, SOP editing, and interview prep with a 97% success rate.
- Led high-value partnerships with consultants and student housing providers.
- Designed the GTM and monetization strategy including 1:1 consulting, affiliate partnerships, and community-driven programs.
- Hosted student events, created content on real-life studying abroad problems and solutions, and built a trusted student community.
Global Sales Manager
Gracenote (A Nielsen Company)
Mumbai
10.2024 - Current
- Company Overview: Content Metadata
- Managed a portfolio with a total revenue target of $1.28M; handled media clients for subscription-based offerings.
- Launched and managed Gracenote's e-commerce site, streamlining onboarding and support for new clients.
- Oversaw complex B2B engagements, acting as the single point of contact for strategic decision-makers across multiple accounts.
- Drove incremental ACV growth by identifying upsell opportunities and ensuring high client satisfaction.
Marketing & Partnerships Manager
getCredible
London
07.2023 - 09.2024
- Company Overview: EdTech - UK & Europe Market
- Built university partnerships across 15+ institutions in the UK.
- Trained 200+ student ambassadors to drive app adoption; secured 2000+ installs in Q1.
- Delivered high-conversion campaigns through strategic LinkedIn outreach and university career fair activations.
Brand Solutions Manager
The Good Creator Co.
Bangalore
06.2021 - 07.2022
- Company Overview: Influencer Marketing
- Closed high-ticket influencer campaigns with clients like Bajaj Consumer and Swish, averaging ₹15-20L deal size.
- Handled client strategy end-to-end: pitching, campaign planning, execution, and upselling.
- Streamlined internal processes to improve deal conversion and reduce turnaround time by 50%.
Education
MSc - Strategic Marketing
Imperial College Business School
London09-2023
BSc - Business Administration (Marketing)
Christ University
Bangalore07-2020
Skills
- Salesforce
- Pipedrive
- Trello
- Asana
- Meta & Google Ads
- Canva
- G-Suite
- LinkedIn Ads
- Typeform
- Shopify
- Inshot
- Microsoft Office
Accomplishments
- Featured in mid-day magazine: Emerging Brands to watch in Q2 of 2025
Timeline
Global Sales Manager
Gracenote (A Nielsen Company)
10.2024 - Current
CEO, Co-Founder
Mentto
09.2024 - Current
Marketing & Partnerships Manager
getCredible
07.2023 - 09.2024
Brand Solutions Manager
The Good Creator Co.
06.2021 - 07.2022
MSc - Strategic Marketing
Imperial College Business School
BSc - Business Administration (Marketing)
Christ University
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