AAQIB AFTAB

• Project Management & Execution – Led cross-functional collaboration with internal departments to ensure on-time and within-budget project execution, aligning with business goals and strategic initiatives.
• Market Research & Business Insights – Directed market research and data analysis to identify emerging trends, providing actionable insights that informed business strategy and product roadmaps.
• Strategic Resource Planning – Provided strategic direction on resource allocation and budget planning, optimizing efficiency and ensuring maximum ROI on product initiatives.
• Process Optimization & Continuous Improvement – Identified and streamlined operational inefficiencies through process analysis and benchmarking studies, leading to improved workflow efficiency and cost savings.
• Product Innovation & Problem-Solving – Led cross-functional teams in developing and implementing innovative solutions, addressing complex business challenges and enhancing product offerings.
• Team Leadership & Performance Management – Managed a team of 10+ employees, overseeing goal setting, task delegation, performance monitoring, and career development to drive high-performance culture.
• Stakeholder & Crisis Management – Maintained a calm, professional approach in high-pressure situations, effectively diffusing challenges and ensuring business continuity through proactive problem resolution..

(Handled both horizontal & vertical KRAs across product lifecycle and team leadership)

• Learning & Development Strategy – Developed and executed customized training plans for global learners, integrating AI certification courses into vendor roadmaps to align with industry trends and Ignite event strategies.
• Content Strategy & Sales Enablement – Led Microsoft course optimization for enhanced visibility, designed enterprise sales training slide decks, and conducted weekly & quarterly training sessions for global sales teams.
• AI-driven Automation & Product Innovation – Spearheaded assessment creation using Generative AI, reducing costs while ensuring quality through SME validation, and optimized AI certification courses with FAQs & prerequisites to boost learner engagement.
• Product Development & User Experience (UX) Design- Collaborated with the development team to design and implement a lead generation assessment tool from scratch, contributing insights on user flow optimization and enhanced customer experience to drive engagement and conversions.
• SEO & Digital Marketing – Owned and executed SEO strategies for courses, certifications, and product pages, leading to increased content visibility and web traffic over five months.
• Team Leadership & Cross-functional Collaboration – Managed end-to-end hiring, onboarding, and mentorship of new team members, implemented a Buddy System for vendor support, and fostered a learning culture through knowledge-sharing initiatives.
• Process Optimization & Workflow Automation – Built a centralized SharePoint repository for sales resources, reducing retrieval time and increasing productivity, while resolving operational challenges through structured problem-solving.
• AI & Emerging Technology Expertise – Earned AI+ certifications (Executive, Prompt Engineer L1, Ethics, Project Manager) to stay ahead of AI trends and apply best practices in product operations.
• Revenue Analysis & Data-Driven Decision Making- Conducted monthly revenue analysis, identifying trends across vendors and sales channels, and shared actionable insights with Marketing & Inside Sales teams to help prioritize high-performing campaigns and optimize revenue-generating initiatives.

(Handled both horizontal & vertical KRAs across product lifecycle and team leadership)

• Learning Management System (LMS) & Content Management System (CMS) Administration – Spearheaded the migration and management of 200+ courses and 150+ internal trainings across CMS and LMS platforms (Moodle, NetCom 365), enhancing training delivery efficiency and knowledge accessibility.
• Cross-Functional Collaboration & Stakeholder Management – Collaborated with cross-functional teams (Innovation, Marketing, Sales, Content) to deliver portfolio expansion projects, including the seamless integration of the AI Certs certification portfolio into the new CMS and website.
• Quality Assurance (QA) & Process Optimization – Led the content migration, QA testing, and publishing of 1000+ pages in the new CMS, raising and resolving 100+ system bugs, and participating in QA sessions to ensure tool optimization and user experience enhancement.
• Vendor & Marketplace Management – Developed and maintained vendor learning roadmaps, managed Azure Marketplace listings, and scheduled training on vendor portals, generating lead acquisition opportunities and aligning offerings with market demand.
• Product Training & Sales Enablement – Created and delivered 12 product enablement sessions, tailored to inside sales team objectives, and designed post-training assessments to evaluate outcomes and improve sales enablement performance.
• Project Management & Event Execution – Executed subscription and skilling projects, including NetCom+ enhancements, managing 60+ webinars/masterclasses, and enrolling 50+ users in induction training, ensuring seamless onboarding and platform engagement.
• Content Strategy & SEO Optimization – Led strategic content initiatives by updating pricing and optimizing content for 200+ course/product pages, including adding FAQs and SEO-optimized elements for improved content visibility and user engagement.
• Team Leadership & Mentorship – Oversaw the Course Management Team, providing knowledge transfer, mentorship, and task delegation to 3 new team members, fostering a culture of continuous learning and operational excellence.
• Product Development & Workflow Automation – Worked on the assessment workflow for the new website project and collaborated on tools such as exam voucher integration and automated assessments, aligning with the product vision and roadmap.

• Learning Strategy & Training Program Development – Designed and implemented Microsoft training learning plans aligned with solution areas and cloud skilling paths, supporting both internal training initiatives and strategic skilling goals.
• Content Strategy & Digital Learning Solutions – Led the creation of 200+ courses (140 ILT & 80 e-learning) in the Content Management System (CMS) and facilitated seamless content migration of 70+ learning assets to the new Learning Management System (LMS).
• Product Strategy & Vendor Management – Managed end-to-end vendor learning roadmaps, published updates on the corporate website, and ensured training solution visibility across multiple platforms including Azure Marketplace.
• Product Enablement & UX Optimization – Delivered 6 product enablement sessions, developed post-training assessments, and supported assessment workflow optimization for new website projects to enhance user experience and evaluation processes.
• User Onboarding & Customer Experience Management – Oversaw user onboarding for 100+ clients and internal users, managed schedule coordination on vendor portals, and collaborated with Innovation & Marketing teams to implement key features like exam voucher links, FAQs, and UI enhancements for NetCom 365.
• Team Leadership & Operational Excellence – Acted as Team Lead for the Course Management Team, driving operational efficiency, cross-functional collaboration, and knowledge sharing, ensuring streamlined processes and optimized team productivity.
• Performance Excellence & Strategic Execution – Received the Stellar Success Award twice for outstanding performance, demonstrating commitment to excellence, innovation, and strategic execution in product & learning management initiatives.

• Vendor & Stakeholder Management – Managed Tier 3 & Tier 4 vendor relationships (20+ vendors), ensuring seamless coordination and delivery of digital learning products through the Content Management System (CMS). Oversaw the creation and maintenance of 200+ e-learning courses and mapping of 100+ professional certifications, integrating SEO best practices for enhanced digital reach and content optimization.
• LMS Administration & User Experience (UX) Optimization – Administered the Learning Management System (LMS) for internal staff upskilling and external users, managing user access control, credential distribution, and platform performance monitoring to ensure a seamless user experience (UX) and high customer satisfaction.
• Market Research & Data-Driven Decision Making – Developed and implemented schedule optimization strategies based on competitive intelligence and market research, aligning training schedules with industry trends and customer needs to maximize product adoption and revenue growth.
• Product Positioning & Go-To-Market (GTM) Strategy – Acquired and maintained deep product knowledge across assigned portfolios, facilitating effective product positioning, value proposition development, and support for go-to-market (GTM) strategies to drive customer acquisition and engagement.
• Competitive Benchmarking & Strategic Planning – Conducted quarterly competitive analysis and benchmarking reports to evaluate market dynamics, identify opportunities for differentiation, and support strategic planning. Shared insights with internal teams to align product offerings with emerging technologies and market demands.
• Sales Enablement & CRM Optimization – Ensured data integrity and accuracy across all platforms, including CMS, corporate websites, and CRM systems, to support sales pipeline efficiency and business development efforts.