Aarif YS
Chennai
Summary
Detail-oriented expert in search engine marketing and optimization with a proven track record in managing high-impact campaigns. Skilled in delivering actionable data insights that enhance performance metrics. Committed to supporting innovative digital strategies that yield measurable business results.
Overview
1
1
Certification
9
9
years of professional experience
Work History
Associate
Mediamint
chennai
04.2020 - 07.2026
- Exceeded CPA, ROAS, CTR, CPC, CPM, and CPV goals through effective Pinterest ad campaigns.
- Designed ad strategies targeting both brand awareness and conversion metrics.
- Recommended data-driven budget allocations, bid strategies, and audience targeting.
- Monitored campaign performance weekly and monthly to identify anomalies for optimization.
- Analyzed search query reports to enhance keyword selection and eliminate underperforming terms.
- Created diverse Pinterest pins to boost brand visibility while adhering to guidelines.
- Prepared comprehensive client-facing deliverables, including Post campaign report (wrap-up report), QBR (Quarterly Business Report), and Post-Campaign Analyses (PCA), leveraging insights from DV360, Google Ads, Meta Ads, Pinterest ads to drive optimization recommendations.
- Analyzed post-campaign data to extract insights on impressions, clicks, conversions, and revenue.
Digital Marketing Specialist
Bleap
chennai
02.2017 - 03.2020
- Developed and executed social media SEO and SEM campaigns, increasing traffic and generating over 100% more leads.
- Managed paid search campaigns in Google AdWords targeting key customer segments, optimizing ad spend for maximum reach.
- Designed and managed SEO-friendly WordPress websites using Yoast SEO to enhance organic search visibility.
- Analyzed website traffic using Google Analytics and Search Console; delivered performance reports to inform strategy.
- Conducted keyword research with Google Keyword Planner; built and managed retargeting and remarketing campaigns.
- Managed digital marketing budgets while optimizing paid and organic search performance.
- Executed email and WhatsApp marketing campaigns with Mailchimp to drive audience engagement and increase subscriber interaction.
- Created social media ad campaigns via Facebook Ads Manager across multiple platforms.
Education
Bachelor of Science - Software Applications
Thiruthangal Nadar College
Chennai04-2013
Skills
- Paid social advertising
- Search engine optimization
- Campaign optimization
- Audience targeting
- Conversion tracking
- Paid social advertising
- Data analysis
- Ad operations
- Email marketing
- Budget management
- Affiliate marketing
Accomplishments
- Received the Client Favorite Award for outstanding campaign performance and client servicing.
- Awarded the Spot Award for exceptional Average Handle Time (AHT) and active contribution to team activities.
Certification
- Google Ads
- Google Analytics
- Pinterest Media Buyer
- Google Tag Manager
- AI Change Management
- AI in Workspace
Timeline
Associate
Mediamint
04.2020 - 07.2026
Digital Marketing Specialist
Bleap
02.2017 - 03.2020
Bachelor of Science - Software Applications
Thiruthangal Nadar College