Aarohan Sharma
Human Resource & Communications Professional
New Delhi
Summary
Communications & HR Specialist with 10+ years of total experience in corporate messaging, content marketing, team leading and digital engagement.
Proven expertise in strategy, stakeholder management, and campaign execution across B2B and B2C sectors. Skilled in visual storytelling using Adobe Premier Pro, with a strong track record of leading teams and driving results aligned with business goals.
Overview
12
12
years of professional experience
5
5
Certifications
Work History
Content & Social Media Marketing Consultant
Freelance
New Delhi
05.2024 - Current
- Designed content strategies and social media calendars for B2B clients and SMEs, increasing engagement by 40%.
- Led creative communication for healthcare and finance clients, enhancing brand visibility and stakeholder outreach.
Manager, Corporate Communications
HDFC Bank
Mumbai
05.2023 - 04.2024
- Executed 100+ strategic communication plans and editorial calendars across business units to drive customer engagement.
- Authored internal communication assets and introduced KPIs to measure campaign effectiveness and employee alignment.
Deputy Manager, Content Strategy
Justdial Limited
Mumbai
03.2022 - 03.2023
- Conducted stakeholder analysis and developed B2B communication strategies, achieving 97% client retention.
- Created digital catalog content and targeted campaigns for JD Mart, improving adoption and brand positioning.
Assistant Manager, Performance Marketing
Securitas India
Gurgaon
06.2021 - 02.2022
- Led crisis communication and digital outreach to manage brand reputation and internal engagement.
- Increased LinkedIn community by 51% through thought-leadership content and strategic media campaigns.
- Improved customer satisfaction by addressing and resolving complaints promptly.
Associate Manager, Digital Marketing
vCommission Media Pvt. Ltd.
Gurgaon
03.2019 - 05.2021
- Developed SEO-driven content strategies and multi-channel campaigns, resulting in 67% YoY traffic growth.
- Aligned digital communication with sales goals, improving engagement and lead conversion by 45%.
- Managed cross-functional projects, ensuring timely completion and alignment with company objectives.
- Led team meetings regularly to discuss progress updates, identify challenges or roadblocks, and provide guidance towards successful project completion.
- Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.
- Successfully managed multiple high-priority tasks simultaneously while maintaining strict deadlines ensuring optimal resource allocation.
Marketing Executive
Berkeley Healthedu Pvt. Ltd.
New Delhi
09.2017 - 09.2018
- Managed website and social media content for healthcare education, boosting brand visibility.
- Executed ORM and digital campaigns to increase credibility and program enrolment.
- Continuously monitored industry trends and algorithm updates, adapting content strategy as needed to maintain strong search engine performance.
- Ensured compliance with American Heart Association guidelines throughout all aspects of course delivery and content creation.
Manager Trainee – IT
DTDC India Pvt. Ltd.
Gurgaon
02.2017 - 07.2017
- Created user manuals and communication materials for logistics software rollout.
- Enhanced operational efficiency through improved documentation and process workflows.
Project Engineer
PC Solutions Pvt. Ltd.
New Delhi
08.2013 - 09.2014
- Managed client social media accounts and optimized content for lead generation and engagement.
- Conducted QA testing and content enhancements to improve website UX and performance.
- Maintained records for each project and engineering discipline.
- Identified technical risks within managed projects.
- Ensured quality control for all aspects of the project, reducing defects and rework.
- Improved communication among stakeholders through regular updates and meetings.
Education
Executive Post Graduate Program - Human Resources - Human Resources Management
06.2025
MBA - Marketing
01.2017
Certification in Digital Marketing -
01.2014
B.Tech. - Information Technology
01.2013
Schooling -
01.2009
Skills
Communication
undefinedCertification
Facebook Marketing
Timeline
Content & Social Media Marketing Consultant - Freelance
05.2024 - Current
Manager, Corporate Communications - HDFC Bank
05.2023 - 04.2024
Deputy Manager, Content Strategy - Justdial Limited
03.2022 - 03.2023
Assistant Manager, Performance Marketing - Securitas India
06.2021 - 02.2022
Associate Manager, Digital Marketing - vCommission Media Pvt. Ltd.
03.2019 - 05.2021
Marketing Executive - Berkeley Healthedu Pvt. Ltd.
09.2017 - 09.2018
Manager Trainee – IT - DTDC India Pvt. Ltd.
02.2017 - 07.2017
Project Engineer - PC Solutions Pvt. Ltd.
08.2013 - 09.2014
Indian Institute of Management (IIM) Calcutta - Executive Post Graduate Program - Human Resources, Human Resources Management
New Delhi Institute of Management - MBA, Marketing
Delhi School of Internet Marketing - Certification in Digital Marketing,
Lingayas University - B.Tech., Information Technology
Birla Vidya Niketan - Schooling,