AARON CHRISTOPHER D'SOUZA
Bengaluru
Summary
Experienced Digital Marketing Professional with a strong background in paid media solutions, overall digital strategy and client servicing. Proficient in project, team, and implementation management. Excited to leverage 9+ years of relevant experience in a dynamic new position.
Overview
9
9
years of professional experience
Work History
Engagement Manager
IQuanti
04.2024 - Current
- Managed end-to-end client engagements across BFSI and eCommerce sectors, delivering performance-focused digital marketing solutions.
- Led multi-functional teams to execute campaigns across Paid Media (Google, Meta, Amazon Ads, Walmart, BestBuy), SEO, and CRO initiatives.
- Developed and implemented data-driven media strategies to maximize ROI and meet client-specific KPIs.
- Acted as the primary point of contact for clients, ensuring high satisfaction through proactive communication, strategic guidance, and on-time delivery.
- Oversaw project management functions, including scoping, timeline tracking, and resource allocation.
- Collaborated with internal analytics and creative teams to align campaign execution with client goals.
- Consistently achieved and exceeded performance targets and revenue objectives.
- Consulted with teams on established best practices and process improvements.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Account Director- Client Servicing (Cluster Head)
BC Web Wise
07.2023 - 03.2024
- Work as a Cluster Head leading a team of Client Servicing Individuals
- Managed a portfolio of 5 accounts across Paid Media, SEO, ASO and Amazon Ads
- Cross sell and up sell additional services to existing clients
- Manage Revenue for the Cluster to achieve company targets
- Build strong relationships with clients Senior Leadership
- 2nd Level of escalation for clients
- Hire and build teams to grow the Client Servicing Division
- Roles and Responsibilities
Consultant – Client Servicing (DU Head)
HiveMinds
06.2022 - 07.2023
- Worked as client servicing lead for large Marketplace advertising accounts
- Work with the execution team to help deliver client expectations/goals in terms of revenue and sales
- Build strong relationships with client’s senior leadership to grow the business and upsell other services
- Work on new business pitches
- Clients managed: Marico- Onion Oil, Parachute Hair Oil portfolio, Saffola Oils portfolio, Saffola Oodles, Livon portfolio, Set wet portfolio, Jataa
- Roles and Responsibilities
Associate Engagement Manager
iQuanti
01.2022 - 06.2022
- Program management for SEO projects for BFSI clients
- Set up clear program management task sheet and goals along with timelines
- Manage team of SEO analysts to help deliver and execute SEO solutions for the client
- Coordinate with Account Management team who sits out of the client location to help manage execution tasks
- Manage project profitability by allocating resources based on time spent and hourly rates
- Clients managed: Charles Schwab, TD Ameritrade
- Roles and Responsibilities
Account Manager
Jivox
10.2020 - 01.2022
- Setup and manage Dynamic Creative Optimization (DCO) campaigns across Programmatic, and Social channels
- Work with clients to understand the overall campaign objective and map out the strategy in line with the Jivox platforms capabilities
- Coordinate between various internal teams (Build, AdOps, Design, QA, Strategy) to help set timelines and deliver campaign setup and results
- Analyze campaign performance and identify any issues that may come up during the campaign lifecycle
- Clients managed: Marriott (APAC), Vodafone (Czech Republic), Heineken (Singapore), Nestle Wyeth & Winiary (APAC), Colgate (Taiwan), Del Monte Fit n Right (Philippines), Nissan Navarra (Philippines)
- Roles and Responsibilities
Sr. Marketing Specialist
HiveMinds
03.2019 - 12.2019
- Manage Google Ads, Facebook & Yandex accounts for multiple clients
- Successfully grew Generic Campaign’s contribution to overall transactions by 5 times for UAE’s government owned airline flydubai (from 0.3% of overall transactions in Dec ’18 to 2% of overall transactions in Mar ’19)
- Identified Yandex as a new paid channel for Russian region for flydubai that contributed an additional $3M revenue for an ROAS of 400
- Setup dynamic price ads using feeds that helped improve conversion rates for Generic Search ads by 100%
- Successfully doubled the ROAS for Brand campaigns by managing bids and improving CTR’s for Search Ads
- Setup Dynamic Ads for Travel Campaigns on Facebook that dynamically show relevant ads to users based on their flight search history
- Worked on-site with the client flydubai in Dubai, U.A.E. to ensure effective communication takes place between the client and our agency
- Successfully ran Programmatic Display campaigns for the client Shopify in India, acquiring leads at a CPA of less than $10
- Setup Email marketing journey for onboarding and nurturing Shopify merchant leads
- Roles and Responsibilities
Team Lead – Operations
Novel Office
02.2018 - 11.2018
- Manage the Operations Support team
- Train new BDM’s on the company’s business model and on how to interact with brokers in America
- Lead generation from multiple sources and online databases
- Manage marketing campaigns for Purchase, Lease & Sale of Commercial Real Estate properties in the U.S.A.
- Setup email marketing campaigns to send out to brokers in the U.S.A.
- Managing, updating and maintaining the company’s CRM database
- Designed a financial modelling tool in excel to analyse the cash flow of Commercial Real Estate Properties
- Prepare and present weekly & monthly reports regarding business activities to the Operations Head & CEO
- Roles and Responsibilities
Territory Sales Manager – Key Accounts
Bharti Airtel Ltd.
06.2016 - 06.2017
- Driving B2B sales through Channel Partners, maintain and exceed monthly targets in a turbulent market
- Plan and execute go to market strategy for the channel partner and executives
- Handle large scale orders from Enterprise clients such as HGS, Bharti AXA, Ujjivan, Concentrix etc.
- Roles and Responsibilities
Education
M.B.A. - Marketing and Strategy
St Aloysius College of Management And Information Technology (AIMIT)
Mangalore01.2016
B.E. - Mechanical Engineering
St Josephs Engineering College, Mangalore
Mangalore01.2014
Pre-University - Science with Computers
St Aloysius PU College Mangalore
Mangalore01.2010
10th standard -
Our Own English High School, Abu Dhabi, U. A. E.
Abu Dhabi01.2008
Skills
- Client Relationship Building
- Paid Media Strategy (Google, Meta, Amazon Ads, Walmart, BestBuy)
- Performance Marketing & Analytics
- Campaign Planning & Execution
- Team Management & Mentorship
- Project Planning & Delivery
- Portfolio Management
- Google Ads, Meta Ads Manager, Amazon DSP
- Google Analytics, Looker Studio (Data Studio), SEMrush, Helium10
- Project Management Tools (Asana, Jira, Monday)
- Excel / Google Sheets (Advanced), PowerPoint
Timeline
Engagement Manager
IQuanti
04.2024 - Current
Account Director- Client Servicing (Cluster Head)
BC Web Wise
07.2023 - 03.2024
Consultant – Client Servicing (DU Head)
HiveMinds
06.2022 - 07.2023
Associate Engagement Manager
iQuanti
01.2022 - 06.2022
Account Manager
Jivox
10.2020 - 01.2022
Sr. Marketing Specialist
HiveMinds
03.2019 - 12.2019
Team Lead – Operations
Novel Office
02.2018 - 11.2018
Territory Sales Manager – Key Accounts
Bharti Airtel Ltd.
06.2016 - 06.2017
M.B.A. - Marketing and Strategy
St Aloysius College of Management And Information Technology (AIMIT)
B.E. - Mechanical Engineering
St Josephs Engineering College, Mangalore
Pre-University - Science with Computers
St Aloysius PU College Mangalore
10th standard -
Our Own English High School, Abu Dhabi, U. A. E.
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