Aaron Deepak Samson

• Developed customized ad kits significantly boosting brand visibility and ensuring a cohesive brand message across social media, and e-commerce platforms
• Produced and managed dynamic multimedia content, including videos and static creatives for social media, aligning with and elevating the brand's aesthetic and marketing objectives
• Created visually compelling graphics for email and WhatsApp campaigns, enhancing customer engagement and supporting initiatives to drive brand growth
• Oversaw website layout design and product merchandising on Shopify, optimizing product images, video banners, and static visuals to enhance the online shopping experience and increase sales
• Analyzed performance reports from Shopify, Meta Business, Omnisend, and Instagram Business Manager to refine content strategies, leveraging insights to improve creative designs and track key metrics
• Designed and implemented automated workflows for email and WhatsApp using Klaviyo, creating personalized communication strategies to enhance customer interactions and retention
• Partnered with the marketing team to create impactful event collateral, including invitations, signage, and promotional materials for events, strengthening brand presence
• Produced high-quality videos and content for public spaces like international airports and malls, significantly boosting global visibility and brand awareness
• Captured and crafted real-time content during fashion shoots and shows, generating engaging social media assets that enhanced brand storytelling and audience connection
• Developed professional presentation decks for celebrity and influencer outreach, effectively showcasing brand collections and securing valuable partnerships
• Designed in-store signage like standees and signboards, to ensure a consistent brand experience across all retail locations
• Utilized AI tools to streamline creative processes, producing visuals and optimizing design efficiency to support brand expansion.

• Developed and executed captivating visual content like posts, reels, videos, and stories for Instagram for social media platforms, resulting in a significant increase in follower engagement and brand reach
• Collaborated with the designer to design eye-catching advertising campaigns, promotional materials, and digital assets, ensuring brand consistency across all channels
• Conceptualized and produced compelling graphics for email marketing campaigns, resulting in improved click-through rates and customer retention
• Engaged with followers, responded to inquiries, and fostered an authentic online community through consistent and genuine interactions
• Assisted in organizing and preparing materials for fashion events and photoshoots
• Utilized graphic design skills to create engaging website elements, including banners, icons, and interactive graphics, improving the overall aesthetics and usability of the site
• Stayed up-to-date with social media trends and features, incorporating new tools and formats into content creation to maintain a fresh and relevant online presence
• Developed eye-catching graphics, animations, and video elements to capture the attention of the target audience and increase user interaction and sharing.

- Successfully oversaw the website backend using Magento, ensuring smooth and efficient operations of
the e-commerce platform.
- Managed product inventory and stock levels, maintaining accurate records to prevent stockouts and
optimize inventory turnover.
- Regularly updated product listings on the website, ensuring that product information, images, and
pricing were accurate and up-to-date.
- Acted as the key point of contact for MBOs, managing all product-related updates and changes on their
respective websites, ensuring consistency and alignment with brand guidelines.
- Categorized SKUs on the backend portal, organizing products in an intuitive and user-friendly manner
for easy navigation and enhanced customer experience.
- Maintained line sheets and product catalogues, keeping them current and reflective of the latest
product offerings and updates.
- Acted as a proficient liaison to facilitate comprehensive and seamless communication with stylists and
editors, effectively coordinating product sourcing endeavours to meet their requirements and creative
visions.

- Demonstrated proficiency in curating and segmenting editorial content, strategically optimizing
engagement and fostering channel growth.
- Successfully elevated customer engagement across diverse social media platforms through strategic
content creation and innovative approaches.
- Produced captivating marketing content, encompassing blogs, promotional materials, and
advertisements, tailored for effective social media campaigns.
- Crafted engaging video content, designed for a range of applications, including social media,
advertising, and informative purposes.
- Meticulously updated the website backend with newly added products while diligently maintaining
accurate inventory levels for existing products.
- Demonstrated effective monitoring and management of physical inventories for multiple products,
ensuring seamless operations and supply chain efficiency.