Summary
Work History
Education
Skills
Work Sample
OfficeManager
Aarshi Chanda

Aarshi Chanda

Growth Marketing Maestro, Digital Marketing Maven, Brand Management Master, And Content Marketer
Https://www.linkedin.com/in/aarshi-chanda-8a35b61b7

Summary

Dynamic Growth Marketing Consultant and Brand Strategist with a proven track record. Excelled in boosting brand visibility and revenue through innovative SEO strategies and compelling content marketing. Skilled in SEMRUSH and team leadership, I significantly enhanced market share and client engagement without exceeding budget constraints.

Work History

Growth Marketing Consultant and Brand Strategist

Self Employed
05.2019 - Current
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.
  • Assisted clients in navigating complex industry challenges with strategic recommendations.
  • Enhanced communication among team members to foster collaborative and supportive work environment.
  • Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
  • Transformed client digital strategies, leveraging cutting-edge technologies to enhance online presence and customer interaction.
  • Executed comprehensive SEO projects, driving organic traffic using tools like Yoast and Surfer SEO.
  • Conducted HARO campaigns to enhance brand credibility and visibility.
  • Implemented innovative promotional strategies that resulted in increased sales and market share growth.
  • Evaluated the effectiveness of marketing initiatives by tracking KPIs, making data-driven decisions to optimize future campaigns.
  • Negotiated advantageous contracts with vendors for advertising placements, reducing overall marketing costs without sacrificing impact or reach.
  • Collaborated with sales team to create compelling sales materials, driving revenue growth across key accounts.
  • Facilitated communication between creative teams, ensuring alignment on project goals and deliverables.
  • Analyzed website performance using Google Analytics and other tools to identify areas requiring optimization efforts.
  • Increased search engine rankings for target keywords through on-page and off-page optimization techniques.
  • Boosted customer engagement with the creation of high-quality, shareable content that adheres to SEO best practices.
  • Audited e-commerce product pages for proper keyword usage, title tags, meta descriptions, and URL structure to optimize search engine performance.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Streamlined technical SEO aspects, including site architecture, metadata, and canonicalization issues, to improve crawlability and indexation.
  • Developed targeted link-building campaigns to drive relevant referral traffic and improve domain authority.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
  • Optimized website content and images to improve search engine rankings.
  • Created content strategies for digital media.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.

Content Marketing Specialist

UNAYUR MARKETING PVT. LTD
08.2018 - 04.2019
  • Led projects, managing content quality and team operations
  • Executed social media marketing strategies to enhance online presence
  • Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
  • Monitored digital marketing trends and adapted strategies accordingly for enhanced results.
  • Collaborated with cross-functional teams to align content marketing efforts with company goals.
  • Refined target personas by conducting market research analysis, ensuring tailored messaging across all communication platforms.
  • Tracked competitor activity closely to stay ahead of industry trends and inform strategic decisions.
  • Mentored junior team members by sharing best practices, providing constructive feedback on their work, and fostering an environment conducive to growth.
  • Led brainstorming sessions with team members for generating fresh ideas while maintaining a cohesive brand voice.
  • Performed marketing communications-related research and continuously enhanced company's digital presence.
  • Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
  • Analyzed performance metrics to identify opportunities for content optimization and increased reach.
  • Wrote long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
  • Developed email marketing campaigns that drove customer engagement and lead generation efforts.
  • Worked with vendors and developed digital assets in line with branding and best practices.
  • Implemented A/B testing methods to refine messaging, design elements, and distribution channels for maximum impact.
  • Created visually appealing infographics that effectively communicated complex ideas and concepts.
  • Created customized marketing materials to increase product awareness.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Wrote engaging and successful marketing, advertising, and website copy.

Content Manager

Orxcel Services Pvt. Ltd
07.2012 - 07.2018
  • Developed targeted content strategies to enhance client visibility
  • Led a team to deliver high-quality, error-free content
  • Managed email marketing campaigns, achieving significant engagement metrics
  • Developed and managed content calendar to meet deadlines and engagement goals.
  • Used content management system to analyze user engagement and website traffic metrics.
  • Worked closely with design team to create visually appealing graphics that complemented written content.
  • Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
  • Conducted research and collaborated with subject matter experts to develop accurate content.
  • Monitored website analytics and metrics to track content performance and identify areas of improvement.
  • Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
  • Approved, reviewed and edited content flowing to website.
  • Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
  • Improved social media presence by curating shareable content that generated increased followers and engagement.
  • Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
  • Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
  • Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
  • Directed content of website by gathering information and integrating data from other departments.
  • Wrote press releases announcing company news, generating positive media coverage across various outlets.
  • Assisted in the recruitment process by conducting interviews and evaluating writing samples of potential team members.
  • Enhanced website traffic with SEO-optimized content, focusing on keyword integration and backlink strategies.

Senior SEO Content Writer

Tangence India Pvt. Ltd
04.2011 - 06.2012
  • Created engaging B2B content and edited technical materials
  • Collaborated with designers to ensure content quality
  • Created and managed content for company websites and blogs
  • Created compelling meta descriptions and title tags to increase click-through rates from search engines.
  • Performed regular content audits to ensure relevancy, accuracy, and adherence to SEO guidelines.
  • Collaborated with marketing teams to develop cohesive, data-driven content strategies that aligned with business objectives.
  • Enhanced brand visibility with the development of high-quality, targeted content.
  • Collaborated closely with web developers during site redesigns or changes ensuring minimal impact on established SEO efforts while maintaining optimal usability standards.
  • Managed multiple client projects simultaneously while adhering to tight deadlines with a focus on achieving desired outcomes.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.

Marketing Manager

Self Employed
01.2007 - 02.2011
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

Content Developer

Indiamart Intermesh Limited
06.2006 - 12.2006
  • Developed SEO-friendly content and monitored website performance
  • Collaborated on content strategies to drive user engagement
  • Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
  • Increased website traffic by consistently creating search engine optimized articles and blog posts.
  • Strengthened content through proofreading and editing.
  • Streamlined the content creation process by implementing a content management system, improving overall efficiency.
  • Identified target audiences to analyze characteristics, behavior, and media habits.
  • Created comprehensive style guides, ensuring consistent voice and tone across all company communications.
  • Collaborated with marketing team to develop targeted content for email campaigns, resulting in higher open rates and conversions.
  • Generated stories to reflect current trends and news to pull audience into website.
  • Updated existing content regularly to keep information current and maximize its effectiveness over time.
  • Edited and proofread colleagues'' work to maintain high-quality standards across all published materials.
  • Worked closely with designers to create visually appealing graphics that complemented written content, improving audience engagement.
  • Developed original content using social listening and independent sources.

Education

Advanced Diploma - undefined

Computer Management

Diploma - undefined

Web Designing

Diploma - undefined

Advertising and Public Relations

Diploma - undefined

Mass Communication

PGDM - undefined

Marketing and Sales

Skills

Team Management & Leadership

Work Sample

www.unayur.com

www.atiyaherbs.com/blog

https://carrecoveryglasgow.co.uk/ https://carrecoveryleeds.co.uk/ https://nationwidecarbreakdown.co.uk/ https://scotlandcoachcompany.co.uk/ https://cheapcoachminibushire.co.uk/

Similar Profiles

CREATE PROFILE
Aarshi ChandaGrowth Marketing Maestro, Digital Marketing Maven, Brand Management Master, And Content Marketer