Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Projectsinternships
Hobbies and Interests
Languages
Timeline
Generic
Aarthiy Devendran

Aarthiy Devendran

Banglore

Summary

Results-oriented individual with a passion for continuous learning and innovation. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments.

Overview

11
11
years of professional experience

Work History

Category Manager

FYVA
Banglore
06.2024 - Current
  • Category Manager for Apparel Ecommerce platform which offer Surplus Inventory.
  • Owning & Building the category for Men's and Women's apparel.
  • Shaping the user interface for FYVA to offer better merchandise at best price and experience.
  • Onboarding export surplus and domestic surplus to acheive the proposition of brand.
  • Owning PnL for the category and making sure top and bottomline metrics are achieved.

Manager, Category Management (Women`s Western Wear)

Myntra
Banglore
09.2017 - 06.2024

• Handled women's apparel external Brands portfolio.

• Ownership of PnL for key brand accounts , track key metrics, commission & Logistics, agreed buying margin, pricing, improvising return%, monetization, Revenue (GMV) and GM.
• Handled National, Marketplace & D2C brands - AND, Levi's, Vero Moda, ONLY, Tokyo Talkies, Athena, KAZO, Fablestreet, Globus, and others.
• Results driven by Projects - Launched Fast Fashion Store, Partywear, PlusSize Store & Search & Filter Enhancement on app

• Closed Myntra rising Star Program with D2C brands like Globus, Kazo &

fablestreet with currently at a growth of 50%+

• Maintaining Freshness, DOH, STR, adhering to PSC, forecasting the trend and placing the buys accordingly.
• Have managed more than 15 big events over these years (June EORS, Oct BFD & Dec EORS). Have delivered 2.5X sales of BAU days during event.

SENIOR MERCHANDISER

Roverco Apparel Pvt. Ltd
08.2013 - 05.2015
  • Handled UK Brands, worked on order confirmation and processing, and communicated with buyers and internal teams for production and quality management.

Education

Masters In Fashion Management - Professional

NIFT Chennai
07-2017

B.Tech - Textile Technology

SKEC
04.2013

Skills

  • Category management
  • Brand management
  • Handling PnL
  • Team management
  • Inventory management
  • Process improvement
  • Data driven decision making
  • App Visibility enhancement
  • MS Excel
  • Power Point
  • Data Analysis
  • Pricing Strategies
  • Strategic Sourcing

Accomplishments

  • Launched fast Fashion Charter (GenZ proposition at Myntra) at Myntra in 2020
  • Myntra - Awarded with 'Make It Happen' & 'Great Together' in CY20
  • Myntra - 'Make It Happen' again in CY21
  • Launched the Partywear store for Women Western wear
  • Launched the Plus size store for Women Western wear

Projectsinternships

  • LANDMARK GROUP - MAX RETAIL, Bangalore Corporate Office, Internee in Max Ethnic Division, 2 months, Understanding Fixtures and other visual Merchandising Basics for a Store, Worked on Understanding Retail Planning and Fixtures & Fixture Mapping for the New HSR MAX Store-Bangalore.
  • LANDMARK GROUP - MAX RETAIL, Bangalore Corporate Office, Internee in Max - Ethnic Wear, 4 months, Studied the reasons for De-growth in the Ethnic Wear Traditional Non-Basics department, Did Competition Analysis and suggested a Product Plan to increase sales.

Hobbies and Interests

  • Sketching
  • Enthusiastic Learner
  • Travelling

Languages

English
First Language
kannada
Beginner (A1)
A1
Tamil
Proficient (C2)
C2

Timeline

Category Manager

FYVA
06.2024 - Current

Manager, Category Management (Women`s Western Wear)

Myntra
09.2017 - 06.2024

SENIOR MERCHANDISER

Roverco Apparel Pvt. Ltd
08.2013 - 05.2015

Masters In Fashion Management - Professional

NIFT Chennai

B.Tech - Textile Technology

SKEC
Aarthiy Devendran