WordPress
Aarti Thakkar
Digital Marketing Specialist
Mumbai
Summary
With over a decade of experience, I've cultivated extensive expertise in digital marketing. I specialize in formulating strategies to drive online traffic, optimize conversions, and excel in all facets from SEO and SEM to Social Media Marketing. I'm skilled at crafting impactful social media strategies, enhancing user experiences through website design, content, and usability improvements, and systematically evaluating customer feedback. My proficiency extends to managing the entire digital marketing department, including databases, email campaigns, and budget oversight. I excel in producing precise campaign reports, tracking industry trends and technologies, and assessing vital metrics affecting web traffic, service goals, and target audiences. My in-depth knowledge encompasses various social media platforms, industry best practices, and web analytics, supported by strong creative and analytical abilities, exceptional communication, and interpersonal skills, all grounded in the latest trends and technologies of the dynamic digital marketing landscape.
Overview
13
13
years of professional experience
5
5
Certifications
4
4
Languages
Work History
Founder
Devaanya Solutions
Mumbai
01.2018 - Current
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitor and report on key performance indicators (KPIs), providing actionable insights and recommendations to improve campaign performance
- Spearhead digital marketing strategy, managing a team of [9] professionals, and to drive brand awareness and lead generation.
- Stay up-to-date with industry trends and emerging technologies, implementing innovative marketing solutions to stay ahead of the competition.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Consultant
Pinstorm Pvt Ltd
Mumbai
12.2021 - 11.2022
- Created and developed detailed work plans to meet business priorities and deadlines.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
Web Developer
Accenture Pvt Ltd
Mumbai
12.2015 - 12.2017
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Engaged with clients to plan and optimize site issues and queries.
- Adhered to SEO best practices while designing sites.
Head of Ecommerce and Marketing
Move2Online
Mumbai
11.2014 - 12.2015
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
Admin and Marketing
NGenious Solutions Pvt Ltd
Mumbai
08.2010 - 05.2014
- Managed sales promotions and marketing strategies on major social media sites.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Analyzed sales and marketing data for improved strategies.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Education
Bachelor of Science - Information Technology
Sikkim Manipal University
Mumbai 04.2001 -
Post-graduate Diploma - Information Technology
Welingkar Institute of Management Development And
Mumbai 04.2001 -
Skills
Campaign execution
Software
HTML
CSS
Certification
Fundamentals of Digital Marketing
Timeline
Fundamentals of Digital Marketing
08-2023
Google Ads Display
08-2023
Microsoft .Net 2.0 Framework- Application Development Foundation
03-2023
Consultant
Pinstorm Pvt Ltd
12.2021 - 11.2022
Founder
Devaanya Solutions
01.2018 - Current
Web Developer
Accenture Pvt Ltd
12.2015 - 12.2017
Head of Ecommerce and Marketing
Move2Online
11.2014 - 12.2015
Microsoft Certified Professional Developer
03-2011
Microsoft .NET Framework 2.0 -Web Based Client Development
03-2011
Admin and Marketing
NGenious Solutions Pvt Ltd
08.2010 - 05.2014
Bachelor of Science - Information Technology
Sikkim Manipal University
04.2001 -
Post-graduate Diploma - Information Technology
Welingkar Institute of Management Development And
04.2001 -
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