AARTIKA SAINI
Varanasi
Summary
Dynamic Social Media Marketing Manager with over 1.5 years of experience in the tech industry. Expertise in developing and implementing social media strategies, influencer marketing, content creation, and performance analytics. Adept at increasing brand visibility and engagement through innovative and data-driven social media campaigns.
Overview
10
10
years of professional experience
Work History
Assistant Marketing Manager
GIGABYTE
New Delhi
12.2022 - Current
- Social Media Strategy: Developed and executed comprehensive social media strategies to drive engagement and brand awareness.
- Platform Management: Managed the brand’s presence across various social media platforms ensuring consistent and cohesive messaging.
- Content Creation: Directed content shoots, managed posting schedules, and ensured high-quality outputs aligned with the brand’s image.
- Community Engagement: Actively engaged with followers by responding to comments and messages to build a strong online community.
- Performance Analytics: Monitored and analyzed social media metrics to assess campaign performance and inform future strategies.
- Trend Analysis: Stayed updated with the latest social media trends and best practices to ensure content remained relevant and engaging.
- Campaign Management: Planned and executed social media campaigns, including paid advertising, to achieve marketing objectives and increase reach.
Digital Content Creator
GIGABYTE
New Delhi
05.2021 - 12.2022
- Promotion Programmes for the Company, Participation & Integration activities with AORUS, Video Content for AORUS, Content Writing for the brand, Interviewing different Creators/ esports players for the Brand
Content Creator
Esports Classified
04.2021 - 12.2022
- Built a fully functional website: https://www.esportsclassified.com/, Written over 100+ SEO rich articles on latest updates related to gaming and tech, Optimized each article with help of various SEO tools
Consultant
YELLOW WIRE CONSULTING
New Delhi
01.2021 - 03.2021
- Content Writing for Law firms, Content creation for Law firms on Canva, Social Media Content Creation for Law firms, SEO optimization for Law firm website
Digital Marketing Consultant
Black Diamond Hotel
11.2019 - 11.2020
- Helped the brand achieve a strong social media presence by handling day-to-day inquiries, Built the website, Instagram Account, Booking Accounts on several websites, Interacted effectively with clients by phone, email and in person, building dynamic relationships that led to more lucrative business opportunities, Monitored website traffic, evaluating metrics to adjust marketing activities as needed, Managed all digital platforms to build excellent client relationships
Consultant
Nirman
02.2014 - 03.2014
- Represented office personnel and company brand in regular client correspondence, Organized, restocked and distributed educational pamphlets, Organized files, developed spreadsheets, faxed reports and scanned documents, maintaining front desk and reception area in tidy fashion, Walked visitors to appropriate staff member or meeting location, Tagged, organized and stored physical files
Education
X -
Sunbeam School, Bhagwanpur
Varanasi, UP01.2020
B.A.LLB (Hons.) -
Banaras Hindu University
Certificate Course in Digital Marketing -
Udemy
XII (Commerce) -
Glorious Academy
Skills
- Market Analysis
- Campaign Management
- Marketing campaigns
- Social Media Platforms
- Project Management
- Brand Promotion
- Verbal and written communication
- Presentation skills
- Active listening
- Collaboration
- Relationship building
- Conflict resolution
- Analytical thinking
- Decision making
- Creativity
- Time management
- Prioritization
- Attention to detail
- Multitasking ability
- Delegation
- Motivation
- Flexibility
- Learning agility
- Resilience
- Proficiency in specific software or tools relevant to the job
- Data analysis
- Hands on knowledge of google analytics and google trends
- SEO optimized content
- Planning and organizing
- Budgeting and resource management
- Monitoring and Evaluation
- Critical thinking
- Solution-oriented approach
Languages
English
First Language
Hindi
Proficient (C2)
C2
Affiliations
- Gaming
- Biking
- Tech updates
Timeline
Assistant Marketing Manager
GIGABYTE
12.2022 - Current
Digital Content Creator
GIGABYTE
05.2021 - 12.2022
Content Creator
Esports Classified
04.2021 - 12.2022
Consultant
YELLOW WIRE CONSULTING
01.2021 - 03.2021
Digital Marketing Consultant
Black Diamond Hotel
11.2019 - 11.2020
Consultant
Nirman
02.2014 - 03.2014
X -
Sunbeam School, Bhagwanpur
B.A.LLB (Hons.) -
Banaras Hindu University
Certificate Course in Digital Marketing -
Udemy
XII (Commerce) -
Glorious Academy
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