Aarushi Anand

Writing top-funnel blogs and social copies focused on spreading awareness about the Terra.do programs.

• Plan and execute social media calendar and run campaigns for brand properties including JustCall, SaaS Labs, CX Camp, Helpwise and Dialworks .
• Spearhead planning, operations, community building and execution for our virtual event titled CX Camp Summit 2021.
• Generated traction from 0 to 1177% on the CX Camp social channels in less than a month along with an increase of over 7,000% (20.8K) Impressions and engagement rate of 366%.
• Design and create content strategy and copies for the Blog, Website, Emails and other marketing collateral.
• SEO optimization of content and re-purposing content (Ahrefs, Google Analytics)
• Performing quality checks to ensure content matches editorial and readability standards
• Research and ideation
• Generated back-linking opportunities and co-marketing activities.

• Published over 75 blog posts which generated 100+ sign-ups
• Created and edited website content to match with SEO and editorial standards
• Performed quality checks on all marketing collateral for editorial and readability purposes
• Created social media posts and copies
• Wrote video scripts for tool features
• Wrote UX content for the tool
• Conducted blog and website traffic analysis

• Wrote and performed editorial quality checks for clients such as Shopify, Travel Triangle, Kaya
• Created over 50 high-quality blog posts around digital and social media marketing
• Helped furnish graduate school essays, and SOPs
• Curated and created content for social media for artist management agency.

• Created content for Instructional Content Creation & Management for Cornell Executive Management Programme with Pearson Publishing
• Wrote Internal communications and procedures' manuals for 3 Clients
• Hired and trained 2 new employees
• Wrote and managed website content

• Spearheaded the delivery of driving content – preparation of blogs, articles, pictures etc.
• Recruited and guided 5 new volunteers
• Facilitated press releases via youth publications
• Consolidated and contributed to planning & execution of fundraiser ‘Hi5'.