AARUSHI ASTHANA
Integrated Marketing Strategist
Delhi
Summary
Strategic and results-driven Integrated Marketing Strategist with experience in content marketing, brand strategy, digital campaigns, and multi-channel communication. Proven ability to develop and execute cross-platform marketing initiatives that drive engagement, enhance brand presence, and support business growth. Skilled in SEO optimization, PR, influencer collaborations, content performance analysis, and data-driven decision-making to ensure impactful brand messaging and audience engagement.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Content & Communications Specialist
Lakshita
01.2024 - Current
- Developed and executed brand storytelling across social media, blogs, website, and marketing campaigns.
- Planned and managed content calendars for Instagram, LinkedIn, WhatsApp, and SMS, ensuring timely and strategic communication.
- Ideated and oversaw campaigns, product launches, and influencer collaborations, including concepts, scripts, and execution.
- Optimized content for SEO and digital performance, including keyword research, product descriptions, and blog content.
- Crafted compelling advertising copy, creatives, taglines, and in-store communication for promotions and launches.
- Lead PR initiatives, including press releases, brand profiling, media relations, and questionnaires.
- Managed event planning and vendor coordination, ensuring smooth execution of brand activations and store launches.
- Developed and implemented user-generated content (UGC) strategies, influencer briefs, and creative social media assets.
- Coordinated with designers, PR agencies, and internal teams for seamless brand communication across all channels.
- Conducted market research, competitive analysis, and strategic content planning to drive brand growth and engagement.
Freelance Content Strategist & PR Consultant
Self Employed Services
04.2023 - 01.2024
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
- Developed and executed PR strategies, media outreach, and brand profiling to enhance visibility.
- Provided editorial feedback, ensuring brand voice, style guide compliance, and audience alignment.
Marketing & Communication Trainer
Delhi Skill and Entrepreneurship University
05.2023 - 09.2023
- Conducted training on effective communication, brand messaging, and consumer engagement.
- Created comprehensive lesson plans focusing on active listening, non-verbal cues, and conflict resolution techniques to strengthen interpersonal relationships at work.
- Assisted in content development, marketing strategy planning, and PR outreach initiatives.
- Kept abreast of industry trends and best practices, continuously refining teaching techniques for optimal results.
- Boosted student engagement by creating interactive and dynamic learning environments.
Content & Market Research Analyst
Living Tongues Institute For Endangered Languages
10.2022 - 03.2023
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Conducted primary and secondary research to identify potential market opportunities.
- Utilized advanced analytics tools to interpret complex datasets, identifying patterns and trends that informed strategic decisions.
- Conducted market research and linguistic trend analysis to support audience segmentation and messaging strategies.
- Edited and optimized research content for digital accessibility and engagement.
Content Strategist & Marketing Coordinator
Mad Over Print Pvt. Ltd.
04.2020 - 07.2021
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
- Led brainstorming sessions with internal stakeholders to generate creative ideas for new content initiatives targeting specific audience segments.
- Optimized website traffic by implementing effective SEO techniques and keyword optimization in content creation.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
- Developed marketing and promotional content for digital and print media.
- Coordinated with vendors and media teams to streamline content production and execution.
- Created press releases, editorial pieces, and advertising copy to enhance brand recognition.
Marketing & Communications Volunteer
Ibtada
09.2020 - 02.2021
- Managed website updates, contributing to an improved user experience and increased web traffic.
- Proofread and edited content, maintaining a high standard of quality for all written materials.
- Provided content strategy insights and brand messaging support for educational programs.
- Assisted in marketing materials development and social media outreach.
Digital Content & Community Engagement Volunteer
Amodini GirlUp Club, United Nations Foundation
01.2019 - 02.2020
- Managed social media engagement, content planning, and audience interaction.
- Reviewed and optimized digital content strategies for community-driven initiatives.
Education
Master of Science - Linguistics
The University of Edinburgh
Edinburgh, Scotland 04.2001 -
Bachelor of Arts - English Language And Literature
Amity University
Noida, India 04.2001 -
Skills
Social media management
Timeline
Content & Communications Specialist
Lakshita
01.2024 - Current
Marketing & Communication Trainer
Delhi Skill and Entrepreneurship University
05.2023 - 09.2023
Freelance Content Strategist & PR Consultant
Self Employed Services
04.2023 - 01.2024
Content & Market Research Analyst
Living Tongues Institute For Endangered Languages
10.2022 - 03.2023
Marketing & Communications Volunteer
Ibtada
09.2020 - 02.2021
Content Strategist & Marketing Coordinator
Mad Over Print Pvt. Ltd.
04.2020 - 07.2021
Digital Content & Community Engagement Volunteer
Amodini GirlUp Club, United Nations Foundation
01.2019 - 02.2020
Master of Science - Linguistics
The University of Edinburgh
04.2001 -
Bachelor of Arts - English Language And Literature
Amity University
04.2001 -
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