Aarushi Parihar

Clients : Dyson Global B2B (43 markets)

• Created, managed and optimized paid media campaigns ( Google, Facebook, Microsoft, LinkedIn ) across all clients and stakeholders.
• Masterfully analyzed keywords, ad copy, bids, budgets, ad groups, targeting and landing pages for campaign optimization across Google Ads and Microsoft Ads to drive maximum ROI for the clients.
• Optimized social ad campaigns on platforms like Facebook and LinkedIn achieving performance improvements by analyzing CPM, CPC and CPA at various levels to enhance creatives, audiences, and overall effectiveness.
• Produced detailed weekly to yearly reports using Excel and PowerPoint, showcasing proficiency in data analysis and presentation tools,providing Dyson with actionable insights and performance metrics.
• Attended daily and weekly client calls, effectively addressing client questions and concerns, ensuring transparent communication and collaboration.
• Provided mentorship and guidance to junior team members, ,fostering their growth and development in managing client campaigns effectively.

• Manage & optimize paid SEM campaigns for local businesses based out of USA & Canada across platforms like Google & Microsoft Search ads with an average monthly budget of $200,000
• Identify changing trends within 10-15 business verticals to take optimization decisions, month to month to bring about improvement to conversion
• Restructure poorly performing SEM campaigns to reduce advertiser churn by improving & maintaining the list of keywords, Ad Copy, Bids & Budgets, Ad Groups, Targeting & Landing pages for approximately 130 SEM campaigns monthly
• Oversee a pod of six individuals, including myself, to track and enhance campaign performance in order to raise quality score, lower cost-per-lead, and lower advertiser churn for the pod as a whole.