Aaruush Kumar

Led marketing, branding, and partnerships at 180DC MUJ, driving brand awareness and event success. Streamlined hiring, event execution, and team coordination, and sold 1000+ tickets in a day, handling pitching, marketing, sales, and event management end-to-end.

• Founded Decode, creating an inclusive platform for hackathons, ideathons, and consultathons.
• Developed a unique model, enabling teenagers from any background to participate without prior coding experience.
• Built strategic partnerships with mentors, sponsors, and educational institutions to support and scale the initiative.
• Designed interactive workshops to teach problem-solving skills during events.

• BizBaatein is a platform bridging Indian entrepreneurship with global business trends, offering insights, success stories, and strategies for professionals. I developed and expanded the platform, curated high-quality content, and led growth efforts, achieving 350+ followers, 200+ newsletter subscribers, and 25,521 LinkedIn impressions. Managed branding, outreach, and partnerships with industry leaders to enhance credibility and engagement.

• AgriFlo is a flour company leveraging blockchain technology to provide real-time freshness reports, ensuring transparency, quality, and trust for upper-middle-class and upper-class buyers in India. Developed in just 54 hours at Google’s Startup Weekend Jaipur, it progressed from ideation to consumer feedback, earning an Honorable Mention from Techstars and Google’s Startup Weekend and securing an incubation offer from Atal Incubation Centre.

• As a Marketing Intern at AIC MUJ, I contributed to managing event