Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Aarya Sharma

Pune

Summary

Accomplished Business Intelligence Executive with a demonstrated history of success at NIQ. Proficient in leveraging data-driven insights, quantitative analysis, and consumer intelligence to inform strategic decision-making. Highly skilled in developing initiatives to streamline and standardize business operations to formulate actionable strategies that significantly contribute to revenue growth.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Business Intelligence Executive

NielsenIQ
Pune
12.2021 - Current
  • International Markets Division in Nielsen's Centre of Excellence (COE) with 24+ months of experience, working on RMS & CPS data for smooth transition of Europe business.
  • Worked for Global FMCG giants Mars Inc, Nestle, Reckitt, Unilever HPCE & Foods,
    SCJohnson. Delivered tailored solutions and recommendations to enhance profitability and efficiency.
  • Experience in working for multiple regions like US, LATAM, Europe, MEA & APAC.
  • Streamlined operational efficiency by automating recurring reports through Advanced Excel, resulting in savings of over 500 work hours.
  • Lead team members and provide mentorship to enhance their data analysis and visualization skills.
  • Conducted comprehensive 6-months training program for employees on NIQ tools, resulting in a 15% enhancement in their operational efficiency.
  • Collaboration with internal and external cross-functional teams to gather business requirements and deliver data-driven solutions.
  • Developed dashboard and reporting tools to track business performance metrics.

Marketing & Sales Intern

Pladis Global
Guwahati
07.2021 - 08.2021
  • Conducted extensive visits to 330 retail stores to assess the availability and awareness of the brand McVitie’s.
  • Successfully expanded the distribution network by adding 24 new retail stores, contributing to sales of nearly INR 1 lakh within 2 weeks of commencement.
  • Identified and addressed the demand and supply gap in the market, resulting in a 30% improvement in supply efficiency.
  • Plan, develop and execute the establishment of 4 new distributors, and successfully converted 1 into a distributorship for the company.

Consumer & Marketing Insights Intern

Nestle
Gurgaon
04.2021 - 05.2021
  • Conducted in-depth analysis of Market Size Index (MSI) and Potential Index (PI) across all districts in India.
  • Utilized Excel to create visualizations, presenting MSI and PI data across 29 states through Heatmaps.
  • Provided strategic insights to the Sales department for effective planning and sales generation based on the analysis, improved sales by 19% for the month of April’21.

Education

Master of Business Administration - Marketing

Savitribai Phule Pune University
Pune
11-2022

Bachelor of Commerce - Management

Gauhati University
Assam
07-2019

Skills

Microsoft Office

PowerBI

Data Analysis & Insights

Brand Management

Critical Thinking

Presentations

Project Management

Consulting

Accomplishments

  • Star of the Quarter, Q2’23
  • Star QC Award, Dec'22 & July’23, for achieving 100% accuracy in auditing highest number of reports.
  • Cultural Lead for West India at NIQ.
  • The Coach, for successfully training a batch of 50 members and increase efficiency.
  • Enthusiastic Star Award, for exceptional leadership in spearheading cultural and recreational initiatives at NIQ.

Certification

  • Brand Management: Aligning Business, Brand and Behavior, Certified Internet Marketing Professional.

Languages

Hindi
First Language
English
Advanced (C1)
C1

Timeline

Business Intelligence Executive

NielsenIQ
12.2021 - Current

Marketing & Sales Intern

Pladis Global
07.2021 - 08.2021

Consumer & Marketing Insights Intern

Nestle
04.2021 - 05.2021

Master of Business Administration - Marketing

Savitribai Phule Pune University

Bachelor of Commerce - Management

Gauhati University

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Aarya Sharma