AASHEEM BHAT
Account Based & Performance Marketer
Bengaluru
Summary
Results-driven Performance Marketer with 6 + years of experience in developing and executing targeted B2B marketing campaigns. Skilled in leveraging data and technology to drive engagement with key accounts, resulting in increased revenue and customer loyalty. Excellent communication and interpersonal skills, with a track record of effectively collaborating with sales and cross-functional teams.
Overview
6
6
years of professional experience
3
3
Certifications
Work History
Performance & Account Based Marketing Manager
LambdaTest
Bengaluru
03.2022 - Current
- Developed and executed targeted Account Based Marketing (ABM) campaigns for key accounts, generating a pipeline of $2M.
- Achieved a 45% conversion rate from cold leads to meetings in 2023 using personalized 1:1 and 1:few ABM campaigns.
- Increased Marketing Qualified Leads (MQL) conversion rates by 14% and 10% MOM respectively in 2023 and 10.5% in Q3 through account-based marketing across Email, Google, LinkedIn, and Meta ads.
- Delivered an 18% increase in demand in 2023, with 60% attributed to LinkedIn ads , 30% to Google ads, and 10% to meta ads.
- Collaborated with sales teams to identify and prioritize key accounts, ensuring a seamless and coordinated customer experience.
- Analyzed and reported on campaign results, providing actionable insights and recommendations for future ABM and Google ads initiatives.
- Created customized landing pages and creatives for the campaigns, resulting in high CTR and conversions.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
Digital Marketing Strategist
Apisero Inc
Pune
08.2020 - 01.2022
- Achieved a 12X increase in Marketing Qualified Leads (MQLs) within four months through targeted lead nurturing campaigns.
- Improved conversion rate to 63% in five months by implementing A/B testing, optimizing messaging, and enhancing end-to-end user experience.
- Conducted SEO audits, managed social media accounts, and organized/hosted events, resulting in increased organic reach and follower growth.
- Successfully implemented and managed Google Ads and LinkedIn ads campaigns to drive traffic and conversions.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
Digital Marketing & ABM Executive
Sunshot Technologies
Pune
09.2018 - 08.2020
- Generated leads through demand generation campaigns via Google Ads, LinkedIn, and display ads, contributing to revenue growth.
- Achieved a 24% MOM increase in lead to Marketing Qualified Lead (MQL) conversion rate by developing and executing targeted lead nurturing campaigns and Account Based Marketing (ABM) strategies.
- Developed and executed ABM campaigns for key accounts, resulting in a 25% increase in revenue and a 20% improvement in customer loyalty.
- Implemented and managed successful email marketing campaigns, generating 10-15 high-quality leads per month.
- Orchestrated online campaigns for events and webinars, resulting in 150-160 target audience registrations.
Digital Marketing Executive
Ethosh Digital
Pune
04.2018 - 09.2018
- Implemented on-page optimization, social media marketing, and content creation strategies to enhance online presence and drive organic traffic.
- Achieved a 4X increase in website traffic through effective SEO techniques, resulting in improved lead generation.
- Reduced bounce rate from 75% to 45% in five months through website optimization efforts.
Digital Marketing Intern
Crimson Cobalt
Pune
10.2017 - 04.2018
- Assisted with various digital marketing activities, including SEO, social media marketing, AdWords, email marketing, and market research.
- Managed WordPress websites and optimized landing pages to improve user experience and conversion rates.
Education
Bachelor of Engineering - Printing And Graphics
PVGCOET
Pune 08.2013 - 2017.08
Skills
ABM
Additional Information
✓ Team player: Good in team building, can build a good rapport and environment with team players.
✓ Focused: High concentration power and can aim at excelling in given task and take it up to completion.
✓ Multitasking: Can handle various tasks at same time with adequate consolidation skills. Have excellent communication and management skills.
✓ Flexibility: Able to cope with changing world. Flexible to adapt to changing environment and resources.
Certification
Demandbase Account-Based Experience(ABX)
Timeline
Performance & Account Based Marketing Manager
LambdaTest
03.2022 - Current
Digital Marketing Strategist
Apisero Inc
08.2020 - 01.2022
Digital Marketing & ABM Executive
Sunshot Technologies
09.2018 - 08.2020
Digital Marketing Executive
Ethosh Digital
04.2018 - 09.2018
Digital Marketing Intern
Crimson Cobalt
10.2017 - 04.2018
Bachelor of Engineering - Printing And Graphics
PVGCOET
08.2013 - 2017.08