Aashi Verma

Company Overview: Company website: [Google](https://www.google.com)

• Successfully deliver client-oriented and detailed technical assistance for Google Ads, Google Analytics (360), and Google Analytics 4 (360) users.
• Strive to identify and resolve users' technical issues efficiently by guiding them through step-by-step solutions over live chat and calls.
• Assist with problems related to tracking data discrepancies, configuration settings, and reporting anomalies.
• Maintain meticulous logs and records of all customer queries in accordance with established procedures and guidelines.
• Worked on a plethora of Google products, including Google Ads, DV360, SA360, Looker Studio, and BigQuery.
• Closely working with premium (top-paying) clients, while adhering to service-level agreements.
• Proactively identified and escalated critical client issues to the Team Lead for timely resolution, following the SLAs.
• Proven ability to build and maintain strong client relationships, resulting in long-term partnerships.
• Mentored the associates to achieve their individual metrics, and contributed to team metrics and quality parameters.
• Work closely with the Product and Engineering team regarding challenges with existing features, and suggest the changes.
• Identify top user issues and relevant insights for your language, and communicate those to the User team / PV PSM as required.
• Keep abreast of the latest trends, updates, and best practices in web analytics and digital marketing by successfully completing various internal assignments and training sessions.
• Analyzed data and created reports for senior management.
• Managed team resources, including assigning tasks, monitoring progress, and ensuring deadlines were met.

Company Overview: Company website: [Accenture](https://www.accenture.com).

• Creating ads for the Google AdWords campaign.
• This position involves supporting advertisers, trading desks, agencies, and negatives that use DBM to manage/run high-revenue campaigns.
• Monitors campaign pacing and analyzes campaign performance on a regular basis (daily/intraday).
• Creates, executes, and manages paid acquisition campaigns.
• Analyzing data to pull insights and inform decisions across all acquisition channels to boost growth.
• Creating purchase orders and POS for the clients.
• Backend tasks and report preparation.
• Demonstrates mastery of, and leverages, trafficking tools for trafficking requests and ad review.
• Analyzed performance data and optimized campaigns for better performance.

Company Overview: Company website: [Cognizant](https://www.cognizant.com).

• Creating Ads for Google AdWords.
• Managing advertisers' accounts and optimization.
• Sent timely reports during the campaigns, and end-of-campaign reporting.
• Nurtured relationships with advertisers, and delivered exceptional performance and results.
• Optimized website copy using targeted keywords, leading to a significant improvement in organic search ranking.
• Analyze and optimize campaign performance based on data-driven insights and strategy, using quantitative analysis.
• Develop and execute a content strategy that resulted in increased lead generation.
• Leveraged internal knowledge bases, resources, and FAQs to effectively resolve client issues.

Company Overview: Company website: [Bliss IT](https://www.blissit.com)

• Identify and qualify potential clients through lead generation activities.
• Browsed, drafted, and edited various content formats, including blog posts, articles, website copy, and social media content.
• Create engaging product descriptions that lead to a rise in conversion rates for various Amazon products and clients.
• Content curation for SEO optimization, keyword research, content planning, and calendar management.
• Work with creative and marketing teams to test strategies and innovations.
• Create Google Ads via keyword analysis and research to drive traffic to websites.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.