Aashi Verma

• Developed a Go-to-Market Strategy for the launch of Biological Crop Protection Solutions under the Shriram Jaivix brand.
• Conducted in-depth market research and competitor analysis to identify strategic opportunities, market gaps, and potential threats.
• Applied advanced analytical frameworks including the Ansoff Matrix, Brand Essence Wheel, BCG Matrix, Porter’s Five Forces, and SWOT Analysis for competitive benchmarking and strategic decision-making.
• Selected target products for market introduction based on alignment with organizational goals, customer needs, and market demand.
• Designed a unified branding toolkit comprising trademarks, logos, taglines, and an audio-visual script to ensure a strong and cohesive brand presence.
• Developed eco-friendly packaging guidelines with distinct color coding to enable clear product differentiation and sustainability positioning.
• Collaborated with legal teams to ensure smooth and successful trademark registration of brand assets.
• Proposed actionable, strategic recommendations for product selection, branding, and packaging design to enhance market appeal and drive customer engagement.

• Collaborated closely with Supply Chain and Transportation teams to manage network imbalances, and prioritize inbound freight across 180+ Fulfillment Centers (FCs) in the EU region.
• Acted as the central escalation point within the NOC network, ensuring quick resolutions, and continuous operational flow.
• Met critical 24-hour SLA for FC appointment scheduling, improving scheduling accuracy, and load throughput.
• Played a key role in enhancing VPDRR (Vendor Performance Defect Rate Reduction) through proactive issue resolution and vendor coordination.
• Took ownership of managing AMZL late cancellations, minimizing impact on last-mile operations and improving delivery reliability.
• Ensured consistent quality compliance, achieving over 95% in EU WST (Weekly Scorecard Targets) for consecutive trailing months.
• Partnered with FC management for weekly load planning and scheduling, aligning freight intake with real-time FC capacity and health.
• Delivered analytics-based insights and reporting dashboards to improve visibility across planning, scheduling, and execution functions.
• Supported the automation of internal tools and processes, significantly boosting scheduling efficiency and team productivity.
• Upheld Amazon’s mission of being the Earth’s Most Customer-Centric Company™, through precision planning, and cross-functional alignment.

• Helped improve the delivery efficiency of Amazon delivery associates and DSPs with the help of Amazon map data.
• Worked on tools like OSM – OpenStreetMap, Maps Correction Portal, etc. Worked on multiple projects/use cases such as – Safety, Mapillary, Missing Geometry, Voice of customers, Tile validation etc. for North America, Pan-EU.
• Oversaw and accountable for solving all the internal disputes created w.r.t Map Quality.
• Led a quality program by identifying the knowledge gaps and misinterpretations of SOPs among editors. Provided relevant KTs to the respective teams which in turn improved the actionability of individual editors/use-cases.
• Created Standard operating Procedures (SOPs) to simplify the existing process which will eventually improve the Driver delivery & navigation experience.
• Rigorous, learner-centered quality instructor for quality team in a blended learning environment.
• Helped in Optimizing route efficiency and minimizing cost to company.
• Understood performance metrics for driving business goals and Reported metrics through data analysis to stakeholders and higher leaderships.
• Developed a global perspective and understand the nuances in Amazon operated geographies and Improved quality efficiency for 10+ programs by coordinating with operational managers.

• Analyzed consumer behavior for a leading FMCG company by integrating data.
• Developed a Power BI dashboard to optimize production and marketing and created reports.

• Researched the convergence of AI, AR, and ML, evaluating their influence on client ecosystems and delivering strategic insights to drive industry innovation.
• Conducted comprehensive market research to design course offerings for a Jain-based university; surveyed 100+ participants and 50+ parents, resulting in 10+ tailored recommendations for data-driven curriculum development.
• Collaborated with academic advisors and industry experts to align course offerings with emerging tech trends and market demands.
• Developed a report and presentation deck highlighting key findings, competitive benchmarking, and implementation strategies to aid executive decision-making.