Aashika R
Senior Content Specialist
Kochi
Summary
Senior Content Writer with 8+ years of experience in B2B business communication, technology writing, and editorial strategy. Specialized in translating complex concepts including AI/ML, SaaS, CRM, and digital transformation into structured, audience-focused narratives. Experienced in newsletters, thought leadership articles, brochures, campaign communication, executive content, and multi-format marketing collateral. Strong editorial oversight, stakeholder collaboration, and brand-aligned communication expertise.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Head Content Specialist
Global Surf IT Pvt Ltd
Kochi
01.2023 - 01.2026
- Developed B2B newsletters, executive articles, whitepapers, brochures, website copy, and campaign communication.
- Edited and proofread materials to maintain high standards of accuracy, clarity, and readability.
- Enhanced content quality by conducting thorough research and fact checking.
- Translated AI, SaaS, and digital transformation concepts into audience-friendly narratives.
- Collaborated with global stakeholders and design teams for seamless content execution.
- Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging that resonated with target audiences.
- Conducted regular audits of web pages and updated outdated or irrelevant information promptly.
- Mentored junior team members, providing guidance on writing best practices and professional development opportunities.
Senior Content Writer
CodeAce IT Solutions LLP
Kozhikode
01.2018 - 01.2023
- Produced structured B2B content across SaaS, CRM, automation, and enterprise solutions.
- Developed campaign-based content aligned with business objectives.
- Edited and optimized content for grammar, clarity, and engagement.
- Pitched creative ideas for new content series that consistently attracted high levels of engagement from target audiences.
- Increased brand visibility through the creation of compelling social media content and campaigns.
- Crafted persuasive copy for email marketing campaigns, leading to increased open rates and click throughs.
Senior Content Writer
Vinam Solutions Pvt Ltd
Kozhikode
01.2017 - 01.2018
- Created SEO-optimized website copy, blogs, and marketing content across industries.
- Conducted keyword research and supported on-page SEO initiatives.
- Enhanced website traffic by developing engaging, well-researched content for blogs and articles.
- Revamped existing web copy to align with updated branding guidelines, improving overall site cohesion and messaging clarity.
- Collaborated with marketing team to develop targeted content strategies that drove lead generation and conversions.
- Produced high-quality whitepapers and e-books, establishing company as an industry thought leader.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
Education
Advanced PG. Diploma - Electronic System Design And Manufacturing
National Institute of Electronics & Information
Kozhikode08.2017
Batchelor of Engineering - Electronics & Communication Engineering
TCE- Anna University
Coimbatore09.2014
Skills
- B2B Business Communication
- Executive & Leadership Writing
- Editorial Strategy & Content Governance
- Campaign & Program Communication
- Complex Concept Simplification
- Newsletters
- Brochures
- Whitepapers
- Case Studies
- Content Repurposing & Narrative Structuring
- Stakeholder & Design Team Collaboration
- Google Analytics
- Content strategy development
- Content management systems
Interests
Reading business literature
Exploring digital trends
Creative writing
Personal fitness & wellness
Hobbies
Badminton, Bharatanatyam, Reading, Swimming
Timeline
Head Content Specialist
Global Surf IT Pvt Ltd
01.2023 - 01.2026
Senior Content Writer
CodeAce IT Solutions LLP
01.2018 - 01.2023
Senior Content Writer
Vinam Solutions Pvt Ltd
01.2017 - 01.2018
Advanced PG. Diploma - Electronic System Design And Manufacturing
National Institute of Electronics & Information
Batchelor of Engineering - Electronics & Communication Engineering
TCE- Anna University