AASHIMA GOEL
Marketing & Growth
Delhi
Summary
- Ambitious Team Lead – Growth & Marketing with excellent background of quick & effective performance.
- Pursuing Executive Program in Strategic Marketing for Business Success from IIM Lucknow which includes Digital Marketing, Innovative Marketing Strategies, Strategic Global Marketing, Design Thinking, emerging technologies like AI and Blockchain with their impact to optimize ROI and drive business growth etc.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
Work History
Team Lead
Paytm Payments Bank
Noida
08.2021 - Current
Sr. Associate
Paytm Payments Bank
Noida
03.2021 - 07.2021
- Managing operational growth of products like – Savings Account, KYC, Current Account, Fixed Deposits, Debit Cards, Remittances, NetBanking, RBI Compliance etc.
- Driving areas of opportunity, design & execute experiments, present data-driven recommendations that improve current marketing and business practices in order to maintain customer acquisition, engagement & retention
- Monitoring delivery management & performance of communications sent via various CRM marketing channels such as Banner Campaigns, Push Notifications, Email, In-App & Browser Notifications
- Liasoning with product team, tech team, design & content team for launching & developing of products & App on time.
- Develop digital and social media platforms to drive business objectives, including recommended budget allocations and digital marketing mix to achieve objectives. Plan, create, and manage a range of content across multiple channels to deliver lead generation goals.
Sr. Associate
Paytm (One97 Communications)
Noida
01.2018 - 02.2021
- Responsible for the proper delivery of 75+ categories of products on Paytm App & Web storefronts. Checking layout, dimensions and designs, data fetching of the banner o Daily routine chores of campaign management which includes Campaign Creation, Quality Check,
- Activation of the Campaigns, Reporting & Analyzing; o Develop and manage digital and social platforms to drive business objectives, including recommended budget allocations and digital marketing mix to achieve objectives
Sr. Account Executive
Bang in the Middle
Gurugram
02.2018 - 06.2018
- Met with clients to identify the requirements and work with agency internal stakeholders to get the briefing and creatives done on time.
- Presented the work done with client & handle the budget as allocated by managing campaign cost.
- Prepare deck for the competitors marketing to make the successful conversion.
Sr. Marketing Executive
INOX FMCG Pvt. Ltd
Noida
08.2016 - 09.2017
- Product & Competitor Mapping - Conducting customer feedback surveys & preferences surveys to understand the need gaps in market; Competitor mapping of products in terms of packaging, price and channel partner distribution; Conceptualizing & execution of product branding inside the INOX Cinemas like screen branding, floor branding, menu branding etc.; o Designing & Communication - Formulated and implemented communications strategy for the entrusted products thereby creating awareness among the consumers and channel partners
- Agency Handling for designing of products, ATL & BTL Activities - Coordinating with Creative & Media Buying Agencies
- Conceptualizing Newspaper ads & developing press plans for the entrusted products. Handling In- Shop Branding campaigns, dealer board campaigns, Van activations leading to product demonstration etc.
Marketing Executive, Admin Executive
Shellz Overseas Pvt. Ltd, Share Brokers
05.2015 - 07.2016
- Developed communication plan for the products for improving the product awareness among the consumers; sales of the product; Coordination with creative & media buying agencies for development of creatives pertaining to collaterals, packaging & TVC’s and print media spot planning respectively →
Education
Executive Program - Strategic Marketing
Indian Institute of Management
Lucknow 07.2022 - Current
MBA - Sales And Marketing Education
Amity Online University
Noida 07.2013 - 06.2015
B.Com - Finance
Delhi University
North Campus 07.2007 - 01.2011
12th - Humanities
Govt. Girls Senior Sec. School No. 1
CBSE 04.2006 - 03.2007
10th -
Govt Girls Sr. Sec. School
CBSE 04.2004 - 03.2005
Skills
CleverTap, Engage, Seller Panel, JIRA, Wiki
Vendor Management, ATL & BTL Acitivities
Business Deck Prep, Budget Allocation, Market Research
Social Media Planning, Brand Alliances, Media Buying
Awards
- Best Marketing Support (2015) - Shellz Overseas Pvt. Ltd.
- Successful implementation of BTL Activities inside 16 INOX Theaters (2016-17)
- Rising Star Award for best active team member in Paytm Payments Bank (2021)
Timeline
Executive Program - Strategic Marketing
Indian Institute of Management
07.2022 - Current
Team Lead
Paytm Payments Bank
08.2021 - Current
Sr. Associate
Paytm Payments Bank
03.2021 - 07.2021
Sr. Account Executive
Bang in the Middle
02.2018 - 06.2018
Sr. Associate
Paytm (One97 Communications)
01.2018 - 02.2021
Sr. Marketing Executive
INOX FMCG Pvt. Ltd
08.2016 - 09.2017
Marketing Executive, Admin Executive
Shellz Overseas Pvt. Ltd, Share Brokers
05.2015 - 07.2016
MBA - Sales And Marketing Education
Amity Online University
07.2013 - 06.2015
B.Com - Finance
Delhi University
07.2007 - 01.2011
12th - Humanities
Govt. Girls Senior Sec. School No. 1
04.2006 - 03.2007
10th -
Govt Girls Sr. Sec. School
04.2004 - 03.2005