Aashima Madan
Summary
Experienced content strategist with a proven track record of working under pressure seeks transition to professorship at a university. Proficient in time management, critical thinking, and creating engaging educational content, poised to inspire and contribute to academic excellence.
Overview
11
11
years of professional experience
Work History
Brand Solutions Strategist
Story Digital
04.2023 - 09.2023
- Develop and refine impactful presentation decks for client pitches, resulting in a 20% increase in pitch success rates
- Lead client calls during onboarding, explaining brand layout and strategy, contributing to a 15% improvement in client understanding and satisfaction
- Create tailored brand strategies for onboarded clients, resulting in a 25% growth in client retention and overall satisfaction
- Drive operational efficiency in onboarding experiences, streamlining processes and reducing onboarding time by 30%.
Social Media Marketing Specialist
Glomm Marketing
02.2022 - 04.2023
- Key Industries: Sustainability, wellness and supplements, food, lifestyle products, etc
- Business Models: B2B as well as B2C
- Consult with clients, formulate digital marketing plans for revenue and brand growth
- Drive 4x follower increase in 6 months through engaging campaigns on Instagram, LinkedIn, and Facebook
- Analyze media trends for client-centric campaigns, utilizing monthly impact reports for data-driven decisions
- Achieve 5.1+ monthly Return on Amount Spent through conceptualizing and executing successful ad campaigns
- Manage influencer partnerships, from identification to impact assessment on social media presence
- Integrate online strategy with offline brand initiatives and events for a cohesive brand experience.
MSK International
03.2020 - 12.2021
- Led the research team to study key market trends, competitors dynamics and their promotion strategies and its impact on our product line, pricing policy and marketing
- Headed multiple retail projects of brands like Ambika tools and Venus in Haryana and Punjab.
MOKSHA FOUNDATION
01.2013 - 01.2015
- Coordinated and conducted 5 camps in Delhi to provide free health and legal aid to the people
- Part of Swasth Bhavishya project, which aimed to tackle issues of personal hygiene and menstrual care by conducting workshops with students of MCD and government schools.
Kotak Mahindra (Corporate Banking)
- Concluded report on - 'Corporate Banking and Credit Analysis- A Case Study on determining whether to accept the company’s request for a term loan for 2 years or not'
Education
Digital Marketing -
Indian School Of Business
01.2022
M.com - Human Resources Development
Delhi School of Eonomics
06-2018
UGC NET JRF (Commerce) -
01.2018
B.Com (Hons.) - Marketing Management And Research
Shri Ram College of Commerce, New Delhi
07-2015
AISSCE, CBSE (Class XII) - Commerce
New Era Public School
05-2012
AISCE, CBSE (Class X) -
New Era Public School
05-2010
Skills
- Strategy Development
- Community Engagement
- Social Media Strategy
- Creative Thinking
- Microsoft Office
- Problem-solving abilities
- Team Leadership
- Blogging
- Interpersonal Skills
- Decision-Making
Accomplishments
- Successfully cleared the UGC NET JRF (Commerce) exam in the first attempt.
- Secured AIR 3 in the M.com (Delhi university) entrance examination in PWD category.
- Secured AIR 1 in the BBS, BFIA and BBE (Delhi University) entrance examination in PWD category
- Scored first division in Aryabhatt Interschool Mathematics Competition
Positions Of Responsibility
- Chief coordinator, SRMUN’14 (Shri Ram Model United Nations), Organized a 2-day Model United Nation in which 150 students from 31 top most institutions as well as schools across the country participated
- Chief coordinator, HPS Society, SRCC (2013-14), Successfully raised and managed a budget of INR 10 lakh and a team of 100 students for organizing a 3-day festival (ODYSSEY) that witnessed a footfall of 5,000 people in 3 days.
- Editor, Commerce Society (2013-14), Published two quarterly newsletters “COMSCRIPT” and an annual magazine “REVOLUTION”
- House Vice-Captain, Student Council, NEPS, Represented the student population and acted as an intermediary between students and faculty and helped in maintaining the discipline of the school.
Hobbies
Yoga, Reading, Travelling and Watching movies
Personal Information
Date of Birth: 07/05/94
Extracurricular Activities
- A senior member of the editorial team of National Social Service Scheme (2013-2015).
- Received a certificate of proficiency in public speaking for my contribution as a public speaker during entire school life.
- Received certificate for doing 108 suryanamaskars in 1 hour by the “ Yoga Avem Manav SewaSansthan” on “UrjaDiwas”.
- Learnt Classical Indian music from ARIA Music School and was a part of their annual concerts for a couple of years.
Timeline
Brand Solutions Strategist
Story Digital
04.2023 - 09.2023
Social Media Marketing Specialist
Glomm Marketing
02.2022 - 04.2023
MSK International
03.2020 - 12.2021
MOKSHA FOUNDATION
01.2013 - 01.2015
Kotak Mahindra (Corporate Banking)
Digital Marketing -
Indian School Of Business
M.com - Human Resources Development
Delhi School of Eonomics
UGC NET JRF (Commerce) -
B.Com (Hons.) - Marketing Management And Research
Shri Ram College of Commerce, New Delhi
AISSCE, CBSE (Class XII) - Commerce
New Era Public School
AISCE, CBSE (Class X) -
New Era Public School
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