Aashima Sharma
New Delhi
Summary
Dynamic communications professional with a proven track record at the Trade Promotion Council of India, excelling in content creation and event management. Skilled in editing and social media strategy, I have successfully hosted high-profile industry events and webinars, fostering expert dialogue and enhancing audience engagement. Adept at leveraging SEO and digital platforms for impactful storytelling. Accomplished editorial leader recognized for driving content excellence and enhancing brand visibility. Proven success in managing high-profile events and crafting compelling narratives that influence decision-makers across international markets.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Principal Correspondent
Trade Promotion Council of India
New Delhi
11.2022 - Current
- Collaborated with industry leaders and experts to develop impactful content on trade and the economy.
- Conducted in-depth interviews to gather insights for engaging multi-platform stories.
- Hosted webinars addressing key industry themes, facilitating expert dialogue and knowledge sharing.
- Managed high-profile events, including Indusfood 2024, 2025 and 2026, enhancing industry visibility.
- Curated narratives to inform and influence decision-makers in international markets.
- Organized knowledge sessions with global retailers, addressing exporters' queries effectively.
- Facilitated the India Global Culinary Exchange at Indusfood 2025, showcasing culinary innovations.
- Interviewed renowned experts, including CEOs and industry presidents, enhancing content credibility.
Sr. Editorial Coordinator
Electronics For You Group
New Delhi
02.2015 - 08.2022
- Led content creation and management across multiple platforms, ensuring consistent brand voice and high editorial standards.
- Oversaw the error-free publishing of three technical magazines - Electronics for you, Opensource for you and Electronics Bazaar and managing the end-to-end editorial process from planning to final production.
- Additionally, handled social media strategy and execution to enhance digital engagement and audience reach.
- Played a key role in organizing and hosting both virtual and on-ground events, including Open Source India in 2018 and 2019.
- During these events, I had the opportunity to moderate and host sessions on a wide range of topics, including IT infrastructure, software development, artificial intelligence, machine learning, and emerging open-source technologies.
- These sessions featured thought leaders and experts from leading global technology companies such as Microsoft, Google, Intel, and others, enabling valuable knowledge exchange and industry networking.
Resource Coordinator
Educomp Solutions
New Delhi
01.2012 - 01.2014
- Developed and managed digital content tailored for students, with a focus on enhancing classroom engagement through interactive learning tools.
- Oversaw the operation and maintenance of smart classroom systems, ensuring smooth integration of technology into daily teaching practices.
- Served as the key liaison between DPS Vasant Kunj and Educomp, facilitating communication and coordination for the successful implementation of digital education solutions.
- In this role, I regularly addressed queries from teachers, provided on-site technical support, and conducted training sessions to help educators effectively leverage smart class tools in their teaching methodologies.
- During my placement at DPS, I also created subject-specific digital study material for students in Grades 4 and 5, designing interactive lessons that aligned with the curriculum and improved student understanding through visual and audio content.
- This experience not only deepened my understanding of tech-enabled learning but also allowed me to contribute directly to improving the quality of primary education through innovative content delivery.
Education
BA - Hindi Hons
Lady Shri Ram College For Women, University Of Delhi
New Delhi, DelhiSkills
- Editing
- Writing
- Delegate acquisition
- Events
- Social media
- SEO
- Wordpress
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
Certification
Book Publishing, National Book Trust of India, 01/01/21
Timeline
Principal Correspondent
Trade Promotion Council of India
11.2022 - Current
Sr. Editorial Coordinator
Electronics For You Group
02.2015 - 08.2022
Resource Coordinator
Educomp Solutions
01.2012 - 01.2014
BA - Hindi Hons
Lady Shri Ram College For Women, University Of Delhi