Aashima Taneja

• Accomplished Yoga Teacher Training program in Rishikesh, followed by a year of teaching

Lead our family-owned freight forwarding business with a focus on breakbulk and oversized cargo across sea and land. Overseeing operations, strategy, and growth to ensure seamless logistics solutions for our clients.

• Analyzed product and user behavior data across multiple initiatives to identify drivers of demand, retention, and drop-offs.
• Delivered structured insights that influenced feature prioritization, product improvements, and growth experiments.
• Conducted field and remote research across 6+ cities, translating qualitative and quantitative signals into clear business recommendations.
• Partnered with product, design, and business teams to align insights with performance goals and execution timelines.

• Embedded in the Captain Retention Product pod as a UX researcher executing both foundational as well as evaluative research studies with contextually appropriate methodologies like depth interviews, card sorting, contextual enquiries, usability testing and shadowing.
• Helped stakeholders from different teams in the organisation build empathy for our Captains (driver partners) by studying rider and driver behavior across use cases, pricing sensitivity, and engagement drivers.
• Executed on-ground marketing-style fieldwork across 6+ cities, gathering insights from users and translating them into actionable strategies.
• Delivered insights that shaped retention campaigns and user engagement strategies.
• Synthesized research findings into reports highlighting risks, opportunities, and actionable next steps for product and operations teams.
• Contributed to retention-focused initiatives by identifying key friction points impacting usage and satisfaction.

• Assisted in building a mobile-app to deploy the retail rewards program for the distributors and mechanics network for Petronas in India.
• Supported cross-functional teams in aligning product improvements with customer expectations.