AASHISH CHOPRAH
Head of Sales and Strategic Alliances
MUMBAI,MAHARASTHRA
Summary
Proven leader in strategic sales and marketing, with a track record of driving growth and profitability at BARCODE ENTERTAINMENT. Excelled in client relationship management and negotiation, achieving annual turnover growth. Skilled in CRM proficiency and fostering team collaboration, consistently delivering innovative solutions and maximizing business opportunities.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Head of Sales and Strategic Alliances
BARCODE ENTERTAINMENT
MUMBAI
06.2024 - Current
- Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
- Developed strong client relationships for improved customer satisfaction and repeat business.
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
- Drive the profitability and ROI, leading critical aspects such as client acquisition, brand solution development, end-to-end project management, and leading pitches for new and existing brands.
- Establish and maintain internal processes that streamline operations and enhance efficiency, collaborating with all departments within Barcode Entertainment.
- Actively contribute to business development, creative campaign execution, and team training and learning & development, ensuring the continuous growth and success of the Brand Solutions team. Maintain clear and concise communication with clients and internal stakeholders, ensuring a thorough understanding of their needs and objectives.
- Lead the development and execution of innovative and impactful marketing strategies, leveraging influencer marketing and other relevant channels to achieve desired outcomes.
- Continuously stay updated with industry trends and best practices, incorporating new ideas and approaches into brand solutions and campaign strategies.
- Train and mentor team members, fostering a culture of collaboration, creativity, and excellence within the Brand Solutions department.
Business Head
OM Entertainment Media
MUMBAI
05.2015 - 05.2024
- Set and monitored annual budgets for departments and entire business.
- Enhanced customer satisfaction with timely response to issues and proactive problem-solving measures.
- Developed and implemented successful strategies for building company sales.
- Built and strengthened relationships with industry partners to drive growth.
- Spearheading sales & marketing operations for 6000 Railway Stations digital business through corporate clients & Media agencies for Content curation & publishing across Captive wifi Pan India
- Undertaking responsibility of all ATL & BTL campaigns of agency on record (AOR) clients pan India
- Undertaking responsibility of 131 Railway Stations platform Pan India for generating revenue from through PA announcement System i.e PA ads.
- Undertaking responsibility of 22,000 plus White label ATMs advertising Pan India for generating ad revenue through various options of advertising on ATMs.
REGIONAL SALES HEAD ( MEDIA SALES )
Carzonrent INDIA PVT LTD (EASY CABS )
MUMBAI
09.2012 - 04.2015
- Self-motivated, with strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in team environment.
- Sales & monetization of Cab Branding media Radio Taxi- Easy Cabs
- Team of 5 Account managers & 5 creative solution team with annual turnover of 15 cr upwards
- Handled all diverse categories like BFSI, FMCG, M&E, Edutech, PSU, Auto, Parma
- Maintained healthy & cordial relationships with corporate & Retail media agency partners
Client Relationship Manager
BLAZE MEDIA SERVICES
MUMBAI
11.2010 - 09.2012
- Analyzed client feedback to identify areas for improvement and implemented changes accordingly.
- Developed strong rapport with clients through consistent follow-up and attention to detail.
- Recommended new products to clients and maintained solutions-oriented problem-solving for long-term client relationships.
- Collaborated with internal teams to resolve client issues quickly and efficiently.
Manager - Media Sales
Bright Outdoor Media Pvt. Ltd
MUMBAI
11.2009 - 10.2010
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Improved marketing to attract new customers and promote business.
- Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.
Education
MBA - Public Relations, Advertising, And Applied Communication
INTERNATIONAL SCHOOL OF BUSINESS & MEDIA
PUNE 03.2008 - 03.2010
Skills
Negotiation expertise
Account Management
Relationship Building
Sales process
New Business Development
Business Planning
Client Relationship Management
Key account growth
Pipeline Management
CRM proficiency
Sales Coaching
Negotiation expertise
Accomplishments
- Devised and executed comprehensive sales strategies for Captive WiFi Portal, resulting in a remarkable 200% growth in sales within a six-month timeframe.
- Monetized digital assets and brand solutions, driving revenue through content publishing
- Successfully managed end-to-end conceptualization and implementation of dark/cloud kitchen, enhancing brand recognition and value through effective branding and marketing strategies.
- Led and expanded the sales team at OM Entertainment, managing 5 Account Managers and 5 Creative Solution Team members, contributing to an annual turnover of over 15 crores.
- Achieved the number 1 Sales Head position across India for consecutive 6 months with a 10% business growth at Carzonrent India Pvt. Ltd.Received the Mountain Mover Top Performer Team Lead Award for outstanding performance.
- Built and maintained strong relationships with key clients, including Amazon, Flipkart, Kamasutra Deodorants, Cipla, and more than 50 major brands.
- Fostered lasting relationships and promoted organic growth with customers through value-added strategic engagement and alliances.
- Successfully handled diverse categories such as BFSI, FMCG, M&E, Edutech, PSU, Auto, and PharmD, maintaining healthy relationships with corporate and retail media agency partners.
Developed and Implemented Sales Strategies:
Leadership and Team Expansion
Client Relationship Management
Additional Information
- Cross-Functional Collaboration
- Collaborated with cross-functional teams for integrated campaign execution, ensuring seamless coordination between sales, marketing, and creative teams at OM Entertainment.
- Launched innovative media options at Carzonrent India Pvt. Ltd., generating new revenue channels through exclusive integration deals with prominent brands like LIC, Sun PharmD, HDFC, and more.
- Innovation in OOH Advertising
- Drove innovative solutions in OOH advertising at OM Entertainment, staying abreast of market trends and implementing digital wall printing technology and solutions patented in 8 countries.
- Spearheaded the launch of a new sportswear brand, collaborating with Amazon and Flipkart to increase online sales, resulting in a regular return on investment.
Certification
CHAT GPT 3.5
Timeline
Head of Sales and Strategic Alliances
BARCODE ENTERTAINMENT
06.2024 - Current
CHAT GPT 3.5
12-2023
Business Head
OM Entertainment Media
05.2015 - 05.2024
REGIONAL SALES HEAD ( MEDIA SALES )
Carzonrent INDIA PVT LTD (EASY CABS )
09.2012 - 04.2015
Client Relationship Manager
BLAZE MEDIA SERVICES
11.2010 - 09.2012
Manager - Media Sales
Bright Outdoor Media Pvt. Ltd
11.2009 - 10.2010
MBA - Public Relations, Advertising, And Applied Communication
INTERNATIONAL SCHOOL OF BUSINESS & MEDIA
03.2008 - 03.2010