Aashish Sawhney

Worked on build vs buy strategy for data products at Birla Opus, their Paints division.

Tokopedia is Indonesia's leading e-commerce marketplace. Worked on Marketing, Ads, Homepage and Personalization products leading team of 9 PMs.

1. Drive serendipitous discovery of products and services on Homepage through personalized experiences
a. Built 1000 screens for 1000 customers by ranking homepage content using ML to increase GMV by 26%.
b. Mission Widgets: Help buyers continue where they left off in their shopping journey leveraging unfinished intent across products, categories, campaigns to drive CVR by 17%.
c. New Homepage Revamp with state-of-the-art CX based on buyer feedback while catering to BU use cases with 20% uplift in CTR and improved browsability (PDP transitions, category engagement) across front funnel.

2. Campaign Management
Marketing Automation & Analytics platform that consumes data points from Customer Data Platform for cross-channel user engagement and retention with notification delivery rate of 70% and scale of 100K/s for agility in product development, data privacy and 60% cost reduction.

3. Product Merchandising
Real-time product merchandising for Tokopedia’s external ad partners like Google Shopping, Facebook in an automated manner removing manual dependency (3d), better feed quality and 10% increase in sessions.

4. Tokopedia Referral
Referral drives tons of app installs & new customers (1500/day) at a 75% lower CAC, higher retention and LTV.

5. Experimentation Bar Raiser
Drive experimentation culture across BUs in Tokopedia for bias-free setup, deep-dive analysis and reporting of A/B tests including attribution and downstream metrics.

PM @ Careers360

Careers360 platform helps Indian students make informed career decisions and get to discover about exams, colleges and courses.

Led Engagement suite of products that included
1. Result Predictor
2. QnA platform

Result Predictor predicts exam results and colleges for students based on historical data of scores vs ranks. Had prediction accuracy of over 70% for IIT JEE and NEET.

Worked on QnA platform built for students to address their queries on exams, colleges and courses, increasing engagement by 3X. 1M+ questions answered with TAT of 24 hours.

PM @ Bluecore

Betaout (acquired by Bluecore) is a customer intelligence platform for e-Commerce companies.

Products worked on: Drag & Drop Customer Journey Builder, Conversational Commerce, Seller Analytics, Transactional Messaging, Recommendations

These products were used by 150+ SMEs as well as enterprises like Paytm, Tokopedia and helped them boost conversions by 30%.

Introduced Agile Methodologies.

APM @ Netcore Cloud

Managed Marketing Automation and Mobility suite of products.
1. Built Smartech, Netcore's flagship product, used by 2000+ clients across BFSI, e-com, travel in India, SEA & US.
2. Improvements in Responage, inbound response management tool and BizBond, Netcore's offering for SMS and Voice Marketing.

Editor of Netcore Product Monthly newsletter.

Asya Inc. is one-stop destination for online courses.

(2023 - 2024)

Tripadvisor for online education where learners can find, compare and subscribe to courses that match their learning motivations.

Let Me Know is web-based portal and app for youth opportunities.

(2012-14)

Strategized growth, contrived aggressive sales, built partnerships with over 100 organizations, which led to revenue generation and worked on building a business plan for continuous subscriber growth and stronger social media presence of the organization.

Organic traction of 5.5lac unique visitors from 150+ Indian cities, 1lac+ sessions/mo, 70k+ social media subscribers, 1lac+ active email subscribers. Increased engagement by 3X and revenue by 1.5X with zero marketing spend.