Digital Brand Strategist /Senior Campaign Manager
The Open Slate
08.2018 - Current
Hi, I’m
Aasma Jani
Journalist / Brand Strategist
Ahmedabad,GJ
Timeline
Features Writer
Ahmedabad Mirror
06.2014 - 01.2022
St Pauls Media College
Post Graduate in Mass Media from Journalism
04.2013 - 06.2014
L J College of Commerce
Bachelor of Commerce
04.2011 - 05.2013
Work History
Ahmedabad MirrorAhmedabad, Gujarat
Features Writer
06.2014 - 01.2022
Job overview
- Skilled at working independently and collaboratively in a team environment.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Managed seamless coordination between content creation and page production.
- Responsible for reporting on events, conducting interviews, and creating articles on fashion, food, travel, and lifestyle.
- Networked to secure exclusive stories and covered high-profile events.
- Curated and managed a dedicated gossip column.
Conducted celebrity interviews and reported inspiring local stories. - Played a key role in planning and executing the 10th-anniversary special edition, including content planning and design coordination.
The Open SlateAhmedabad, Gujarat
Digital Brand Strategist /Senior Campaign Manager
08.2018 - Current
Job overview
- Streamlined social media management processes, increasing efficiency while maintaining a consistent posting schedule.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Negotiated contracts with vendors, securing favorable terms and pricing for campaign-related services.
- Led brainstorming sessions for new marketing ideas, fostering a collaborative environment that encouraged innovation.
- Achieved successful campaign outcomes by developing and implementing strategic plans.
- Increased brand awareness through the execution of targeted marketing initiatives.
- Spearheaded event curation, brand strategy, and social media management.
- Led a team in tracking emerging trends, algorithms, and technologies to ensure innovation and relevance.
- Conducted research on brand identity to maintain consistency across platforms.
- Expert in content curation, audience engagement, and campaign management.
- Led recruitment efforts and orchestrated event management with a team of 10-12 members.
- Played a key role in influencer campaigns from ideation to execution.
Overview
10
years of professional experience
3
years of post-secondary education
Education
L J College of CommerceAhmedabad
Bachelor of Commerce
04.2011 - 05.2013
St Pauls Media CollegeMumbai
Post Graduate in Mass Media from Journalism
04.2013 - 06.2014
Skills
Strategic Partnerships
Product Launches
Influencer Marketing
Brand positioning
Content Strategy
Internal Communications
Multitasking Abilities
Problem-solving abilities
Effective Communication
Adaptability and Flexibility
Task Prioritization
Social Media Marketing
Work Preference
Work Type
Part TimeLocation Preference
RemoteImportant To Me
Work-life balanceCompany CultureFlexible work hoursWork from home optionPersonal development programsSimilar Profiles
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