Summary
Overview
Work History
Education
Skills
Timeline
Generic

Aasma Kakde

BTL Advertising Professional
Mumbai

Summary

High impact Professional for Marketing and Execution solution for Retail Brand Visibility (BTL). Over the course of nearly two decades, I managed the retail brand visibility needs of leading brands across various sectors. My previous experience working across multiple business functions and in different roles, where my responsibilities included business development, client relationship management, managing in-house production & outsourcing, marketing operation, and retail execution at a national level, has made me proficient in all the different business functions and capable of 360 degree project management. I have served the top FMCG, pharmaceutical, fintech, and advertising agencies. I consistently churn out the targeted revenue, have high ratings in client retention, and develop new business.Over the course of nearly two decades, I managed the retail brand visibility needs of leading brands across various sectors. My previous experience working across multiple business functions and in different roles, where my responsibilities included business development, client relationship management, managing in-house production & outsourcing, marketing operation, and retail execution at a national level, has made me proficient in all the different business functions and capable of 360 degree project management. I have served the top FMCG, pharmaceutical, fintech, and advertising agencies. I consistently churn out the targeted revenue, have high ratings in client retention, and develop new business.


Overview

18
18
years of professional experience
6
6
years of post-secondary education

Work History

Account Manager

HH Global Marketing Solution Pvt Ltd
Mumbai
11.2021 - Current
  • Churning targeted revenue, ensure smooth functioning of all the interlink departments,
  • Governing key accounts, ensuring saving KPI’s
  • Manage their outsourced procurement, to ensure ethical sourcing
  • Drive sustainability & innovation across their core pillars
  • Reporting to the Global team periodically.

Client Relationship Manager

Star Visibility
Mumbai
06.2017 - 10.2021
  • Manage operations, Client relationships, Team building & training.
  • During this time managed projects design - to - execution for major clients and agencies like P&G, Colgate, Pidilite, SC Johnson, HUL– Kwality walls, Henkel, TMS, HH Global, Ctrl –M & Manipal etc.
  • Successfully executed brand visibility requirement retail visibility solutions in modern & general trade store at pan India level.

Business Development Manager

Gulmohar Integrated Brand Solutions
Mumbai
11.2011 - 06.2017
  • Understanding of consumers, markets & categories.
  • Prospecting and generating new leads and opportunities and converting into sales.
  • Understanding Client's requirements, analyzing the same, development of communication and presentation strategies, re-writing the brief for internal & support team.

Asst Manager - Key Account Retail

Classic Retail Imaging Solutions Pvt. Ltd
03.2011 - 10.2011
  • Worked well in a team setting, providing support and guidance.
  • Gained strong leadership skills by managing projects from start to finish.
  • Acted as a team leader in group projects, delegating tasks and providing feedback.
  • Gained extensive knowledge in data entry, analysis and reporting.

Client Servicing Executive

Fourth Dimension India Pvt Ltd
Mumbai
07.2006 - 03.2011

Handling Key FMCG accounts like HUL, Godrej Sara lee, Hindustan Coca Cola, SC Johnson & General Mill etc.

Managing In-store and One2One customer marketing programs,

Preparing sales pitch & presentations, Co-ordinate between creative, planning, production and fnal delivery at stores.

Office Assistant

Spencer Prints Pvt Ltd
Mumbai
07.2005 - 06.2006

· Handle key accounts like ICICI Bank , Jet Airways, HDFC Bank , Reliance Communication ,HUL etc

· Managing Client, converting targeted business from them.

· Co-coordinating, artwork, production, dispatch & payments..

Education

MBA - Marketing

Narsee Monjee Institute of Management Studies
Mumbai
06.2021 - 06.2023

Bachelor of Arts - Economics

Bhavans College
Mumbai,India
06.2001 - 06.2005

Skills

    Client Development

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Timeline

Account Manager

HH Global Marketing Solution Pvt Ltd
11.2021 - Current

MBA - Marketing

Narsee Monjee Institute of Management Studies
06.2021 - 06.2023

Client Relationship Manager

Star Visibility
06.2017 - 10.2021

Business Development Manager

Gulmohar Integrated Brand Solutions
11.2011 - 06.2017

Asst Manager - Key Account Retail

Classic Retail Imaging Solutions Pvt. Ltd
03.2011 - 10.2011

Client Servicing Executive

Fourth Dimension India Pvt Ltd
07.2006 - 03.2011

Office Assistant

Spencer Prints Pvt Ltd
07.2005 - 06.2006

Bachelor of Arts - Economics

Bhavans College
06.2001 - 06.2005
Aasma KakdeBTL Advertising Professional