AASTHA AJMANI

• End-to-End Digital Marketing : Manage all digital marketing initiatives for Airtel Finance, covering Personal Loans, Credit Cards, EMI Cards, and Fixed Deposits. Led campaigns across app and web platforms, ensuring alignment with business objectives.
• SEO Strategy Development & Execution: Launched SEO from scratch for Airtel Finance, growing organic traffic from 15,000 visits in February to 200,000 in 9 months—a 13x increase through targeted keyword optimization, content strategy, and backlink acquisition.
• PPC Campaign Success: Managing paid campaigns, achieving a 25% increase in conversions YoY, while lowering the CAC by 15%, optimizing ad spend efficiency.
• Internal Stakeholder Collaboration: Work closely with internal stakeholders (product, analytics) to align digital marketing strategies with business goals, ensuring seamless execution and delivering measurable results.
• Agency Relationship Management: Managing external agency relationships, ensuring alignment with marketing objectives, setting clear expectations, and driving successful project delivery.

• Managed health insurance campaigns for both web and app platforms, delivering high-quality leads for the call center.
• Daily campaign execution, ensuring lead volumes and performance targets were met. Collaborated with internal stakeholders and agencies for smooth execution.
• Developed monthly and weekly plans with the team and agencies to ensure timely campaign delivery and alignment with goals.
• Worked closely with the call center to track lead quality, map performance, and optimize for higher conversions.
• Focused on reducing CPA month-over-month, identifying low-cost channels, and scaling growth via affiliate marketing.
• Led affiliate marketing campaigns, increasing affiliate-driven acquisition by 15%.
• Developed email, SMS, and WhatsApp lifecycle marketing campaigns, boosting customer retention.
• Led the integration of a Customer Data Platform (CDP) for centralized data management, enhancing personalization.

Special Projects :

Digital Bancassurance Channel Setup: Established Digital Bancassurance as a new channel for Niva Bupa, driving 1 CR of sales in 2 years through collaboration with banks and strategic partners.

• Led paid practices for Unsecured Loan across channels - Paid Search, Facebook, Display, App based Campaigns, Display, Browser Notification, Campaigns (Email & SMS), Affiliates and Partners starting by low cost channels to drive and deliver the business numbers.
• Plan and Execute on remarketing capabilities for drop off customers into a logged in section of App and website.
• Plan and identify new initiatives & experiments to explore future growth opportunities and build a sustainable channel.
• Work with cross functional teams for project building and implementation of best practices for campaigns.
• Accountable for the creation and implementation of the overall outbound programs, communication strategy, stimuli calendar & business numbers.
• Managing multiple agency & partner relationship on day to day basis.
• Monthly CXO level interaction while presenting the comprehensive data-driven approach for the future.

Clients : IndusInd Bank, Whirlpool, British Council and Piaggio.

• Lead individually or with teams for requirements in digital media planning, media buying, client servicing & search engine marketing practices.
• Driving online sales and ROI for esteemed Finance client IndusInd bank, covering products like Personal Loan, Credit Card, Forex Cards, Reload and telegraphic transfers.
• Help the company in acquiring new media business by preparing online media strategies during client pitches.
• Monitoring campaign performances regularly & optimize media plans to achieve the committed ROI’S.
• Campaign Management and optimization strategy across Digital and Social Channels PPC, Display, Facebook, YouTube and Programmatic, UAC & Mobile App Marketing.
• Managed aligned and Partner relations including Analytics team, Creative team, Publishers, Affiliates, and Aggregators.

Clients : Boehringer Ingelheim (Global), The Walt Disney (Global), Unilever and Diageo.

• Managed two global accounts across 20+ Accenture markets.
• Review digital Advertising Media Spends across markets and provide critical inputs, advise and assist in improving media buying efficiencies.
• Track global media trends, Return on Investment Analytics and Benchmarking, hence driving optimized media choices.

Clients : The Quint, Pearl Academy, Outlook India Magazine.

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spends and performance based on the insights.
• Initiating the involvement of bloggers and social influencers for advocacy marketing and brand promotion.

• Identify, interpret and capitalize on current social media trends.
• Responsible for Ideating, conceptualizing and strategizing the creative and social Media strategy for the brands on social platform.
• Create ideas for contest and engagement Apps on Web and Mobile.
• Devising social media marketing strategies and developing execution plans.
• Identifying and building new revenue sources.