Aastha Kalia

- Leading TATA Tea Pan India: Online, offline, and integrating AI ideas to make it a tech-first campaign.

What it led to:

• Digital Outreach: Managed campaigns with a reach of over 50 million users across platforms like Facebook, Instagram, and YouTube. Achieved 15-20% higher engagement rates through targeted content strategies.
  
• Offline Activation: Spearheaded on-ground activations in 20+ states, reaching over 5 million consumers through experiential marketing and community-driven events.Increased footfall by 25% at key retail outlets during promotional events.
  
• AI & Tech Integration: Launched 3 AI-powered Web AR campaigns, delivering interactive brand experiences to over 10 million users.Collected and leveraged real-time consumer data to personalize marketing efforts, resulting in a 30% increase in customer retention.
  

- Leading Amazon Fashion Campaigns: Crafting AI-Powered Storyboards for Impactful Storytelling

- Crafted Seamless UI/UX Solutions: End-to-End Application Design for Samsung, Apple, Oppo, and Godrej

Ui/Ux framework:

• User-Centric Approach:Designed intuitive interfaces prioritizing user behavior and engagement metrics for global tech leaders.
  
• Seamless Cross-Platform Experiences:Developed consistent and responsive designs across devices, enhancing accessibility and usability.
  
• Business Impact:Delivered 20% improvement in app usability scores and 15% higher customer satisfaction ratings through thoughtful design solutions.
  
• Brand Customization:Tailored design aesthetics to align with each brand's identity, ensuring a cohesive and premium user experience.
  

- Designed a Retailer-Focused DMS App: Enhancing Product Sales and Strengthening Retailer-Distributor Relationships

Ui/Ux framework:

• User-Centered Design:Created an intuitive interface tailored for retailers, simplifying the process of selling in-warranty and out-of-warranty products.
  
• Streamlined Workflows:Designed easy navigation for inventory management, warranty checks, and sales reporting, reducing task completion time by 30%.
  
• Enhanced Relationship Management:Integrated features like real-time communication, order tracking, and promotional updates to foster trust and collaboration between retailers and distributors.
  
• Data-Driven Insights:Developed dashboards that provide actionable insights into product performance, warranty trends, and distributor support efficiency.
  
• Mobile-Optimized Experience:Ensured seamless usability across devices, enabling retailers to manage operations on-the-go.
  
• Impact:Improved retailer satisfaction by 25%, increased warranty product sales by 15%, and strengthened distributor engagement metrics.
  

- Lead Analyst (IT-Design): Expert in Crafting Visual Solutions to Drive Client Engagement

Key Responsibilities and Achievements:

• Infographics & Data Visualization:Designed compelling infographics that transformed complex data into clear, visually appealing narratives, enhancing client understanding and decision-making.
  
• Emailer Campaigns:Led the creation of targeted email campaigns with engaging visuals and user-centric designs, resulting in improved open and click-through rates.
  
• Client Presentations:Developed high-impact presentations, combining strategic insights with creative design to deliver persuasive and memorable client pitches.
  
• Cross-Functional Collaboration:Collaborated closely with marketing, IT, and design teams to ensure seamless integration of visual elements into broader campaigns, achieving 15% higher engagement across multiple channels.
  
• Brand Consistency:Maintained strict adherence to brand guidelines while introducing innovative design elements that elevated the client’s visual identity.
  
• Client Satisfaction:Recognized for consistently delivering high-quality visual assets under tight deadlines, contributing to a 20% increase in client retention.
  

- Collaborative Designer: Driving Impact Across Online and Offline Marketing Channels and was lead on GIRF campaign by Dineout.

Key Contributions and Achievements:

• Integrated Marketing Design:Delivered high-quality visuals for diverse marketing needs, including hoardings, newspaper ads, emailers, and app designs, ensuring cohesive brand messaging across platforms.
  
• Brand Development:Created and maintained a detailed brand book, establishing clear guidelines for design elements, typography, and color schemes to ensure consistency and a strong brand identity.
  
• Omnichannel Expertise:Supported both digital and print campaigns with designs tailored to engage audiences effectively, contributing to a 15% boost in campaign reach and visibility.
  
• Cross-Team Collaboration:Worked closely with the marketing team to align creative outputs with strategic goals, delivering assets that enhanced both online engagement and offline impact.
  
• Versatile Design Execution:Adapted designs for a wide array of mediums, from large-scale hoardings to precise mobile app interfaces, showcasing a keen eye for detail and a deep understanding of audience-specific requirements.
  

- Art Educator and Designer: Integrating Creativity with Purposeful Design for Educational Environments

Key Contributions and Achievements:

• Integrated Art and Graphic Design Instruction:Taught students the principles of art and graphic design, fostering creativity and technical skills in a collaborative learning environment.
  Encouraged students to explore innovative ways to communicate ideas visually, enhancing their problem-solving and design thinking abilities.
  
• Purposeful School Design:Conceptualized and executed wall designs and installations across the school, embedding valuable messages that inspired students and staff alike.
  Transformed educational spaces into visually engaging and thought-provoking environments, contributing to a 20% increase in student engagement in art-related activities.
  
• Creative Messaging:Aligned design themes with educational values, creating murals and graphics that reinforced life skills, environmental consciousness, and cultural awareness.
  
• Collaborative Execution:Worked with school administrators and students to ensure the designs resonated with the school’s vision, fostering a sense of ownership and pride among the community.
  
• Lasting Impact:Designed visual elements that served as daily reminders of positivity and growth, leaving a lasting impression on the school culture.
  

- Creative Designer: Crafting High-Impact Designs Through Research and Collaboration

Key Contributions and Achievements:

Delivered high-quality, tailored designs for diverse campaigns and project briefs, ensuring alignment with brand objectives and target audience preferences.

Combined creative intuition with data-backed strategies to produce designs that enhanced campaign engagement by 20% on average.

- Social Media Designer: Crafting High-Impact Advertisements for Real Estate Brands in Pune and Maharashtra

• Designed visually compelling advertisements tailored to the real estate market in Pune and Maharashtra, effectively showcasing properties and brand value.
• Created designs optimized for platforms like Instagram, Facebook, and LinkedIn, ensuring maximum reach and engagement with diverse audience segments.
• Worked closely with marketing teams to align designs with campaign objectives, ensuring consistency in messaging and visual identity.
• Boosted ad performance metrics, achieving a 20% increase in click-through rates and driving traffic to client listings.