Aastha Nirmal
Dwarka
Summary
Passionate content strategist skilled in research, writing and editing broad range of content. Proficient in social media strategy and working quickly to produce deliverables that are in line with brand language.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Content & Social Media Manager
Jefferies and Bain
Mumbai
02.2023 - 04.2024
- Developed and executed a content strategy for the brand's social media channels, website, public relations, & online reputation management.
- Created and managed editorial calendars for all social media accounts, ensuring timely posting of content across channels.
- Developed campaigns that drive engagement on social platforms.
- Analyzed performance of posts using analytics tools such as Hootsuite, Google Analytics and Facebook Insights.
- Worked with SEO experts in writing website content more multiple clients.
- Worked closely with design teams to ensure compliance with brand guidelines when creating visuals for social media posts.
- Organized photoshoots or other events related to content creation projects.
- Planned and managed the production of digital assets such as videos, infographics, blogs.
- Analyzed website performance metrics to optimize content for SEO and SEM campaigns.
Content Writer and Strategist
Shlokin Digital Private Limited
10.2021 - Current
- Strategising and writing content for tier 2 and 3 media
- Administering and handling article editing, copywriting content, client management
- Industries – Sports, Winery, Real estate, Aviation, Dairy, Law, Hospitality, Interior design, OTT landscape, art and luxury, Finance and Banking.
Senior Content Writer Intern
Brown Girl Gossip
07.2021 - 09.2021
- By-lined a bunch of articles on makeup and lifestyle beat
- Fashioned an e-magazine under the title ‘Brown Bride Buzz’
- Wrote interviewed-articles for creators across the globe.
Freelance content writer
SixPL
12.2020 - 06.2021
- Member of Team responsible for developing array of content for various client
- Work profile- Articles, Web-page content, Pitch deck, Press release, Landing page, SOP, Short Story, Poem Mentored and trained 12 students; Created & vetted 50+ assignments for students learning at the institute
Education
Class XII -
Mother Divine Public School, Rohini
01.2014
Class X -
Mother Divine Public School, Rohini
01.2012
Bachelor in English -
University of Delhi
Master in English -
IGNOU
Skills
- Copywriting and editing
- Campaign Management
- Performance reporting
- Creative Direction
- Media Kit Creation
- Digital Media
- Social Media Strategy
Certification
- ECT (GoI Recognised), December 2020 - March 2021
- Advanced content writing, December 2020 - March 2021
- Journalism for Social Change, June 5, 2021
- SEO Certified, Aug 24, 2021
- Writing Headlines, Jan 24, 2022
- Marketing: Copywriting for Social Media, Jan 25, 2022
- Editing and Proofreading Made Simple, Jan 25, 2022
Positions Of Responsibility
Vice – President (ELA 2015-16), Led society of 100+ members; managed a budget of INR 50k+; Participation of 100+ students from 20+ Colleges
Extracurricular Activities
Co-founder of Team BollyFunk, YouTube dance channel.
Rewarded Silver Play Button by YouTube for crossing 100k subscribers on the channel.
Classical Dance Trainee (Kathak)
Projects
Assisted a PhD candidate with research paper development under the topic 'Mythology Vs. Religion'. Created a book club focusing on verbal communication skills at an NGO.
Timeline
Content & Social Media Manager
Jefferies and Bain
02.2023 - 04.2024
Content Writer and Strategist
Shlokin Digital Private Limited
10.2021 - Current
Senior Content Writer Intern
Brown Girl Gossip
07.2021 - 09.2021
Freelance content writer
SixPL
12.2020 - 06.2021
Class XII -
Mother Divine Public School, Rohini
Class X -
Mother Divine Public School, Rohini
Bachelor in English -
University of Delhi
Master in English -
IGNOU
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