Aastha Pratik
Mumbai, Maharashtra
Summary
Marketing and communications professional with 9 years of experience in brand strategy, digital marketing, and corporate communication. Proven track record in enhancing brand visibility, audience engagement, and business growth across industries.
Overview
11
11
years of professional experience
Work History
Sr. Social Media Marketing Manager
ETHINOS DIGITAL
2021.12 - Current
- Led social media strategies for top brands, securing and managing key accounts.
- Developed KPI-driven campaigns to enhance audience engagement and brand growth.
- Provided thought leadership in content marketing and digital trends.
Account Manager
WHITE TURTLE STUDIOS
2021.01 - 2021.11
- Managed campaign development and execution for brands like Amazon Prime Video.
- Conducted competitor analysis and audience insights for data-driven pitches.
Client Servicing - Asst. Manager
INSOMNIACS
2019.01 - 2020.11
- Handled client relationships and project management for key marketing campaigns.
- Collaborated with performance marketing teams to improve lead generation.
Social Media Specialist
RISE IT
2017.09 - 2018.12
- Increased revenue by 25% for Fitness World through targeted digital campaigns.
- Managed social media ads and engagement strategies for Plastivision, India's largest event in plastic industry, organised by All India Plastic Manufacturers Association(AIPMA)
Marketing - Asst. Manager
LETZRENT
2016.01 - 2017.04
- Developed brand identity, investor presentations, and digital strategies.
- Designed and optimized landing pages and lead-generation campaigns.
Social Media Specialist
GRAPES DIGITAL
2014.10 - 2015.12
- Managed social media for Homeshop18, Haldiram’s, and Sehwag Cricket Academy.
- Implemented content strategies that boosted engagement.
Content Writer & Social Media Executive
BTOWN ENTERTAINMENT PVT. LTD.
2014.01 - 2014.09
- Created, edited and proof-read content for company’s websites and blog, worked closely with the SEO team to produce website content for the entertainment sector inclusive of meta tags, title tags and header tags
Education
Bachelor Of Mass Media - Advertising
S.K. Somaiya College of Arts, Science & Commerce
Mumbai01.2013
12th Std. -
Nehru Public School
Ghaziabad01.2010
10th Std. -
Nehru Public School
Ghaziabad01.2008
Skills
- Digital Marketing Strategy & Management
- Client & Team Management
- Content Strategy & Branding
- Project & Campaign Management
- Market Research & Competitor Analysis
Notable Brands
HP | BOSCH | ArcelorMittal | Nippon Steel | Essar Capital | Amazon Prime Video | Dharma Productions | Excel Entertainment | Tata Steel | Decathlon | Nexa | Homeshop18 | Sehwag Cricket Academy | Haldiram's | Istituto Marangoni | VU Televisions | Coolberg
Timeline
Sr. Social Media Marketing Manager
ETHINOS DIGITAL
2021.12 - Current
Account Manager
WHITE TURTLE STUDIOS
2021.01 - 2021.11
Client Servicing - Asst. Manager
INSOMNIACS
2019.01 - 2020.11
Social Media Specialist
RISE IT
2017.09 - 2018.12
Marketing - Asst. Manager
LETZRENT
2016.01 - 2017.04
Social Media Specialist
GRAPES DIGITAL
2014.10 - 2015.12
Content Writer & Social Media Executive
BTOWN ENTERTAINMENT PVT. LTD.
2014.01 - 2014.09
Bachelor Of Mass Media - Advertising
S.K. Somaiya College of Arts, Science & Commerce
12th Std. -
Nehru Public School
10th Std. -
Nehru Public School