Aastha Ravi Riat

• Company Overview: Cybersecurity.

Field Marketing Manager – APAC and ME.

• Planned and led a diverse portfolio of field marketing initiatives, including trade shows, roundtables, and executive events across APAC and ME, ensuring alignment with regional priorities and sales targets.
• Managed end-to-end event logistics—from vendor coordination, booth setup, to branding, and onsite engagement.
• Collaborated closely with the Sales and BDR teams to drive event attendance and accelerate deal velocity.
• Built and maintained a regional webinar calendar, and promoted it via digital campaigns.
• Adapted global campaigns to regional buying behaviors, and measured impact via Salesforce and HubSpot.

Key Highlights:

• Achieved 25% year-over-year growth in the TOFU pipeline.
• Managed a $1.5M marketing budget with a strong ROI focus.
• Boosted MQL to SQL conversion rates with refined scoring and sales alignment.

• Company Overview: Health Tech
• Designed and executed demand generation campaigns for digital health providers.
• Developed integrated marketing programs including email, content, and paid ads.
• Planned event participation and webinars, and collaborated with Sales to follow up on leads.

Key Highlights:

• Exceeded SQL and SAL targets.
• Improved campaign performance by tailoring content to local market trends.

• Managed lead generation campaigns and performance marketing across digital platforms.
• Implemented lead scoring systems to support sales conversion efforts.

Key Highlights:

Increased MQL to SQL conversion by 20%.

• Planned and executed campaigns for TV and film launches.
• Coordinated media strategies, events, and partnerships.

• Supported consulting teams with business development research and presentation materials.