Aastha Seth
Summary
AI-driven digital marketing leader with 6+ years of experience delivering high-impact campaigns for global brands across performance, social, and mainline channels. Proven track record of leading cross-functional teams, owning end-to-end strategy and execution, and driving measurable business and P&L outcomes. Experienced in managing multi-brand portfolios including Apple, Uber, and Swarovski. Currently pursuing a Post-Graduate Diploma in Business Analytics at IIM Ahmedabad to strengthen data-led decision-making, automation, and AI-powered marketing transformation.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Head - International Markets
Grapes Worldwide
08.2025 - Current
- Owned end-to-end business strategy, operations, and P&L across multiple verticals while leading 4 clusters with 15 direct reportees and a 38-member team.
- Built scalable systems, processes, and AI-enabled automation frameworks to streamline workflows across creative, media, and analytics functions.
- Established and scaled an AI and automation cluster, driving higher creative output, faster turnaround times, and improved delivery efficiency.
- Led cross-regional collaboration across Dubai, London, and India, aligning teams, standardizing processes, and enabling seamless global execution.
- Reduced attrition by 65% in 6 months and turned a loss-making P&L profitable through automation-led efficiency, cost optimization, and stronger operational controls.
Account Director
Avaas
07.2024 - 07.2025
- Led strategic initiatives to enhance digital marketing efforts, focusing on user engagement and brand growth.
- Developed and implemented comprehensive social media strategies, increasing brand visibility across platforms.
- Executed Google Ads campaigns (Search & Display) to drive lead generation and improve ROI by 22% across core services.Utilized Google Analytics to extract audience insights and continuously optimize ad performance.
- Analyzed campaign performance metrics to optimize marketing strategies and drive continuous improvement.
- Collaborated with cross-functional teams to align product features with market trends.
- Built dashboards and implemented automation that reduced manual campaign analysis time by 40%. Provided technical guidance on campaign setup, attribution tracking, and data integration.
- Managed project timelines and deliverables, ensuring effective execution of marketing campaigns.
- Streamlined booking processes through automation, enhancing accuracy and saving significant team hours.
- Scaled operations from 4 to 14 members by identifying skill gaps and creating targeted roles for business.
Account Supervisor
Ogilvy
12.2023 - 07.2024
- Executed multi channel campaigns for top FMCG brands Perfetti Van Mille (CenterFruit, CenterFresh, Mentos, Chupa Chups), managing timelines, creatives, and cross-platform rollouts including ad films.
- Built cohesive brand identities, driving an average 8% increase in engagement across platforms.
- Analyzed KPIs and user data to shape strategy through performance reviews, competitive benchmarking, and market trends.
- Managed stakeholders end-to-end-resolving issues, gathering feedback, and aligning outcomes to business goals.
- Led campaign planning and optimization across YouTube, Google Search, and Meta Ads to meet brand KPIs.Translated business goals into data-driven media plans through performance benchmarking and market analysis.
- Scaled team effectiveness by mentoring interns and ensuring accuracy in brand budgeting and compliance.
- Defined & maintained process and workflow documentation on Confluence.
Deputy Account Manager
Dentsu Creative
01.2022 - 11.2023
- Led digital strategy as the Google Ads POC for Apple and ICICI, managing cross-functional teams to execute full-funnel campaigns and optimize performance through targeted A/B testing, market insights, and platform innovation.
- Launched digital initiatives backed by market research and user insights to identify growth opportunities and impact through A/B testing of creative assets.
- Drove end-to-end execution of the Go-To-Market Strategy for new offerings.
- Tracked KPIs and industry shifts to iterate strategy and improve campaign performance while ensuring competitive advantage.
- Streamlined billing workflows to ensure optimized spend for maximum ROI.
- Conceptualized digital pilots to drive new brands to product-market fit.
- Road-mapped effective resource allocation across projects.
Digital Marketing Executive
MnC Saatchi
12.2020 - 08.2022
- Trusted with curating the online presence of the company's most prestigious brands, like Accor Group Hotels, Raffles Udaipur, etc.
- Conducted analysis of industry trends, competitor activities, and brand performance using tools like HubSpot, Google Analytics, and Talkwalker to ensure agility in the digital landscape.
- Managed Facebook Ad campaigns and refined SEO strategies to increase conversions.
- Pitched to prospective clients, outlining proposed marketing strategies and tailoring them according to feedback.
- Conduct regular performance reviews to provide data-driven recommendations for targeted media outcomes.
PR and Digital Marketing Trainee
Genesis BCW
08.2019 - 02.2020
- Executed multiple campaigns of monthly budgets up to 3 Lakh INR to enhance brand visibility and aid both customer acquisition and retention.
- Curated content for WordPress-based websites, including creation and optimization of blog posts, landing pages, and product information, while also overseeing email marketing initiatives.
- Developed and customized media lists for clients, demonstrating a deep understanding of the media landscape.
- Collaborated with cross-functional teams to conceptualize and implement advertising campaigns across search and social media platforms.
- Contributed to additional marketing projects as needed, showcasing flexibility and a broad skill set in digital marketing, from content creation to campaign optimization for brands like Titan, Uber, Swarovski, etc.
Financial Analyst III
American Express India Pvt Ltd.
07.2018 - 04.2019
- Managed buy desk and mark order activities across global regions, including JAPA, EMEA, India, and the USA.
- Conducted quality analysis and processed invoices with Oracle software, maintaining 100% accuracy within specified turnaround times.
- Facilitated month-end financial closures and collaborated with global teams to ensure comprehensive processing.
- Oversaw the migration of transaction processes from Accenture to American Express and supported the repatriation of processes from the USA.
- Spearheaded cross-team collaboration for automating transactions under $10,000, provided training to new hires, and consistently met or exceeded performance metrics.
Education
Graduate Diploma - Business Analytics
Indian Institute of Management
01.2026
PG Certificate Program - Advertising Management and Public Relations
Mudra Institute Of Communications (MICA)
01.2021
Bachelor of Business Administration -
Symbiosis Centre for Management Studies
Pune01.2018
Skills
- Google Ads (Search & Video), Meta Ads Manager, Google Analytics, DV360 (basic)
- HubSpot, Talkwalker, Confluence
- Trello, Jira
- Performance Marketing
- Campaign Optimization
- Market Research
- Digital Storytelling & Brand Positioning
Certification
- Media Buying Professional, Meta, 01/01/23, Present
- Discovery Commerce Specialist, Meta, 01/01/23, Present
- Google Ads Search Certification, Google Skillshop, 01/01/24, Present
- Google Ads Video Certification, Google Skillshop, 01/01/24, Present
- Display & Video 360 Certification, Google Marketing Platform, 01/01/24, Present
- Google Analytics Certification, Google Skillshop, 01/01/24, Present
Timeline
Business Head - International Markets
Grapes Worldwide
08.2025 - Current
Account Director
Avaas
07.2024 - 07.2025
Account Supervisor
Ogilvy
12.2023 - 07.2024
Deputy Account Manager
Dentsu Creative
01.2022 - 11.2023
Digital Marketing Executive
MnC Saatchi
12.2020 - 08.2022
PR and Digital Marketing Trainee
Genesis BCW
08.2019 - 02.2020
Financial Analyst III
American Express India Pvt Ltd.
07.2018 - 04.2019
Graduate Diploma - Business Analytics
Indian Institute of Management
PG Certificate Program - Advertising Management and Public Relations
Mudra Institute Of Communications (MICA)
Bachelor of Business Administration -
Symbiosis Centre for Management Studies