Aastha Singh
Kanpur
Summary
Dynamic marketing leader with over 8 years of experience in B2B content and tech marketing, with a focus on high-growth environments. Proven track record in developing differentiated messaging, crafting compelling narratives, and driving go-to-market strategies for enterprise solutions. Skilled in leading cross-functional teams to create audience-centric content and sales enablement materials that resonate with buyers and drive pipeline growth.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Director, Growth Enablement (Remote)
Expedite Commerce
12.2022 - Current
- Directly report to, and work closely, with the founder to align marketing initiatives with research findings and business outcomes
- Spearhead go-to-market planning and execution for new product launches, aligning with sales and product teams to ensure pipeline health and customer expansion
- Lead the development and execution of competitive intelligence frameworks to inform AI-first market positioning and product strategies
- Direct the creation, organization, and maintenance of content, including datasheets, case studies, deal rooms, and web content, to support sales efforts
- Provide updates and strategic insights to executive leadership, highlighting progress, challenges, and actionable recommendations for driving business outcomes
- Head a dynamic team to design and optimize intent-driven lead-gen campaigns.
Head of Marketing (Remote)
Expedite Commerce
05.2022 - 12.2022
- Co-create robust go-to-market strategies, defining personas and buyer journeys for target industries and segments
- Deliver high-impact presentations to internal stakeholders to discuss marketing programs and vision
- Manage a diverse team comprising a digital marketer, UI/UX developer, video creator, graphic designer, front-end developer, and freelance writers, ensuring cohesive and effective content delivery.
Content Lead
Scatter – Content Marketing Platform and Services
04.2021 - 05.2022
- Develop and execute content strategies for enterprise clients, including Salesforce and HCL Technologies, to support their digital transformation initiatives
- Interview CXOs to inform content and communications strategy for brands, ensuring alignment with the strategic goals and needs of senior leadership
- Lead a team to produce multi-format content tailored to the needs of enterprise clients, with a focus on technical accuracy and brand standards.
Creative Content Expert
Scatter – Content Marketing Platform and Services
03.2020 - 03.2021
- Transition new B2B accounts from strategy to production, enhancing brand presence and market engagement
- Create monthly and quarterly content plans aligned with client objectives and funnel stages
- Produce high-research content, including SEO blogs, whitepapers, and multimedia assets.
Senior Content Specialist
Spacebar Content Writing Solutions
04.2018 - 02.2020
- Lead client meetings to devise tailored content solutions for major clients
- Publish content calendars and manage a team of interns, writers, editors, and designers
- Develop and conduct training workshops for editors and writers.
Content Editor
Spacebar Content Writing Solutions
06.2017 - 03.2018
- Ensure content adherence to brand and editorial guidelines
- Implement SEO strategies to enhance online visibility and search engine rankings
- Train writers and support their professional growth.
Fellow
Teach For India
04.2015 - 05.2017
- Lead and mentor over 100 students, fostering leadership and communication skills
- Employ data-driven strategies to enhance educational outcomes.
Education
B.Tech in Information Technology -
Bharati Vidyapeeth College of Engineering
Pune, India 04.2009 - 03.2013
Diploma in Network Security -
Bharati Vidyapeeth College of Engineering
Pune, India 04.2010 - 03.2013
Skills
- Product Marketing: Expertise in developing and executing product marketing strategies to drive product growth
- Messaging and Narratives: Proven ability to create compelling messaging and narratives for diverse audiences
- Sales Enablement: Experience in developing sales enablement materials, including product data sheets and case studies
- Cross-Functional Collaboration: Skilled in working with cross-functional teams to achieve business objectives
- Market Analysis: Strong analytical skills to interpret business priorities and develop marketing materials
- Communication: Exceptional organizational, analytical, and written and oral communication skills
- Project Management: Excellent organization, project management, and problem-solving skills
Timeline
Director, Growth Enablement (Remote)
Expedite Commerce
12.2022 - Current
Head of Marketing (Remote)
Expedite Commerce
05.2022 - 12.2022
Content Lead
Scatter – Content Marketing Platform and Services
04.2021 - 05.2022
Creative Content Expert
Scatter – Content Marketing Platform and Services
03.2020 - 03.2021
Senior Content Specialist
Spacebar Content Writing Solutions
04.2018 - 02.2020
Content Editor
Spacebar Content Writing Solutions
06.2017 - 03.2018
Fellow
Teach For India
04.2015 - 05.2017
Diploma in Network Security -
Bharati Vidyapeeth College of Engineering
04.2010 - 03.2013
B.Tech in Information Technology -
Bharati Vidyapeeth College of Engineering
04.2009 - 03.2013
Similar Profiles
Astha JainAstha Jain
Salesforce Technologist at Expedite CommerceSalesforce Technologist at Expedite Commerce
ABHISHEK KUMAR AGRAWALABHISHEK KUMAR AGRAWAL
Senior Full Stack Developer at Expedite CommerceSenior Full Stack Developer at Expedite Commerce
Mandeep KaurMandeep Kaur
Dispatch Supervisor at JBS Expedite LtdDispatch Supervisor at JBS Expedite Ltd
Tanya SharmaTanya Sharma
Key Account Manager at ICCS (MakeMyTrip-myBiz)Key Account Manager at ICCS (MakeMyTrip-myBiz)
GARGI DWIVEDIGARGI DWIVEDI
Resident Doctor at REGENCY HOSPITALResident Doctor at REGENCY HOSPITAL