Aastha Singh

• Developed AI-powered website sitemaps and wireframes to support brand positioning.
• Defined ICPs, value propositions, and USPs for core product lines.
• Created content strategies optimized for SEO & GEO, improving discoverability in AI-driven search.
• Aligned branding & messaging with customer business outcomes and market trends.
• Produced high-impact, multi-channel content assets supporting sales and leadership positioning.

Gartner Insights & Strategy

• Liaised with Gartner analysts for content reviews, ensuring alignment with buyer needs.
• Tested and validated GTM strategies against Gartner frameworks and market insights.
• Compiled and shared Gartner research with cross-functional teams to guide product, marketing, and sa

• Directed marketing initiatives to align with founder's vision and revenue targets.
• Led GTM planning for product launches, driving expansion in target markets.
• Established competitive intelligence frameworks to strengthen AI-first positioning.

• Defined personas and buyer journeys for priority industries.
• Managed a team of marketers, designers, and content creators to deliver cohesive campaigns.

• Designed enterprise content strategies supporting digital transformation goals.
• Interviewed CXOs to align storytelling with strategic outcomes.

• Transitioned new B2B accounts from strategy to execution, boosting engagement.

• Managed client strategies, editorial teams, and SEO-driven content plans.

• Led and mentored 100+ students, using data-driven strategies to improve learning outcomes.