Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Aastha Singh

Aastha Singh

Chandauli

Summary

I am a motivated PGDM (Marketing) student in my 3rd semester with a strong academic foundation in consumer behavior, marketing strategy, and brand management. I have developed skills in market research and data analysis, enabling me to derive actionable insights for decision-making. My knowledge of communication strategies, and customer engagement techniques helps me understand modern business challenges. I possess strong analytical, interpersonal, and presentation skills, with the ability to perform effectively both independently and in collaborative environments. Being adaptable and a quick learner, I approach challenges with creativity and problem-solving abilities. I am passionate about exploring how consumer insights can be transformed into strategies that drive brand growth and business success. With a balance of theoretical knowledge and practical exposure, I am eager to apply my learning to real-world business challenges. My career goal is to contribute meaningfully in areas of marketing, brand management, and business development within a dynamic organization.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Sales Intern

B.N. GROUP
Delhi, India
05.2025 - 08.2025
  • Conducted direct consumer interactions through structured surveys and informal discussions to gather real-time feedback.
  • Collected and analyzed data from 100+ respondents to study awareness, preferences, and buying behavior.
  • Assisted sales officers in market visits, observing product placement, retailer negotiations, and promotional activities.
  • Designed and administered a consumer feedback questionnaire covering brand perception, pricing, packaging, and satisfaction.
  • Compiled findings into charts, graphs, and reports for actionable managerial insights.
  • Supported competitor analysis (Fortune, Saffola, Dhara, Patanjali) to compare Nutrica’s market positioning.
  • Prepared recommendations for improving brand visibility, distribution, and consumer engagement strategies.
  • Developed presentation and reporting skills by drafting detailed chapters for the internship report.

Intern

Career Launcher
Prayagraj, India
06.2023 - 08.2023
  • Evaluated students performance and provided coaching to address inefficiencies.
  • Helped meet changing demands by recommending improvements to business systems or procedures.
  • Conducted regular reviews of operations and identified areas for improvement.
  • Evaluated customer or students needs and feedback to drive product and service improvements.
  • Analyzed problems and worked with teams to develop solutions.
  • Provided administrative support, managing schedules and communications for the team.

Education

PGDM - Marketing Management

Asian Business School
Noida, India
06-2026

BBA - Business Administration

SHUATS
Prayagraj, India
06-2024

12th - Commerce

Allahabad Public School & College
Prayagraj, India
06-2021

10th - Core Subject

Allahabad Public School & College
Prayagraj, India
06-2019

Skills

  • MS PowerPoint
  • MS Word
  • MS Excel
  • Teamwork and collaboration
  • Problem-solving abilities
  • Adaptability and flexibility
  • Sales presentations
  • Adaptability

Certification

Course On Computer Concept (2022) , Starlight , (Jun-Aug)

Languages

Hindi
English

Timeline

Sales Intern

B.N. GROUP
05.2025 - 08.2025

Intern

Career Launcher
06.2023 - 08.2023

PGDM - Marketing Management

Asian Business School

BBA - Business Administration

SHUATS

12th - Commerce

Allahabad Public School & College

10th - Core Subject

Allahabad Public School & College
Aastha Singh