Years of professional experience
Aastha Sharma
Category Manager
Pune,MH
Summary
Currently steering the category for India’s first-ever quadricycle at Bajaj Auto Ltd.—yes, a four-wheeled revolution on three-wheeler DNA. My journey with Bajaj kickstarted with driving Net Promoter Score (NPS) across 104 dealerships. From there, I shifted gears into sales and marketing as an Area Sales Manager in Rajasthan, owning the market hustle.
MBA in Sales & Marketing from SIBM Pune. Previously decoded bugs and built quality as a Systems Engineer at TCS for an investment banking client. Tech roots, business mindset, and a soft spot for customer experience—that’s me in a (nut) shell.
Overview
6
6
2
2
Years of post graduation education
Work History
Category Manager
Bajaj Auto Ltd.
Pune, MH
06.2024 - Current
- Spearheading the category strategy for India’s first-ever quadricycle, focusing on market expansion and product positioning.
- Identified and shortlisted high-potential cities for upcoming launch based on market dynamics and operational feasibility.
- Created comprehensive Total Cost of Operation (TCO) models to benchmark QUTE’s commercial viability against traditional fleet options.
- Conducted on-ground surveys to gather feedback on the 2022 version of the vehicle and inform product refinement.
- Established strategic partnerships with fleet operators and mobility aggregators to drive adoption and visibility.
- Bridging insights from customer experience, sales, and market data to steer end-to-end category growth.
Area Sales and Marketing Manager
Bajaj Auto Ltd.
Jaipur, Rajasthan
04.2022 - 05.2024
- Led the launch of CNG product line in Barmer with market share reaching to 80%
- Increased Public Sector Bank penetration funding in west Rajasthan by 20%
- Increased Cargo Diesel segment market share in Udaipur, Nathdwara and Gogunda by 30%
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Executed public relations campaigns on radio channels, newspapers, gram panchayat and auto unions to generate demand and sales leads
- Created and managed social media campaigns to increase brand engagement
- Coordinated with design and media teams to develop high-quality creative assets.
Management Trainee, NPS (Net Promoter Score)
Bajaj Auto Ltd.
Pune, MH
08.2021 - 03.2022
- Conducted various surveys on 310 people to test the viability of the net promoter score project in Intra City Business Unit
- Implemented Net Promoter Score in 4 pilot cities
- Analyzed customer feedback to identify areas for improvement
- Scaled NPS (Net promoter Score) to 104 dealerships in the three wheeler segment.
- Increased OTP verification rates by 10% across dealerships.
- Increased feedback response rate by 40% at select pilot dealerships.
- Created internal marketing material for NPS 3 wheeler project
- Created launch material for NPS project to be circulated across 3-wheeler dealerships
Systems Engineer
Tata Consultancy Services
Pune, MH
09.2016 - 06.2019
- Worked on multiple order entry application used by all financial advisors of the investment banking client
- Executed system and regression test covering the entire equity trade life cycle
- Streamlined troubleshooting processes to improve system support and enhance communication between support team and end-users
Education
MBA - Marketing
Symbiosis Institute of Business Management
Pune, Maharashtra (India) 06.2019 - 06.2021
Bachelor of Engineering - Electrical And Electronics Engineering
Oriental Institute of Science And Technology
Bhopal, Madhya Pradesh (India) 07.2012 - 06.2016
Skills
- Sales and marketing strategies
- Communication
- Market Research
- Leadership
- Negotiation
- Digital Sales
- Technical Expertise
- Customer Loyalty Management
- Partnership Development
- Public and Media Relations
- Creative Direction
- Brand Development
- Customer Relationship Management (CRM)
- Marketing campaign development
- Competitor Analysis
- Customer Segmentation
- Market Analysis
- Business Development
- Category development
- Category growth
- Category innovation
Additional Information
- Public Relations Fellow: Make A Difference (Jan 2014- Jan 2015): Designed and implemented offline and digital campaigns for awareness about the commendable work that Make a Difference did.
- Community Fund Raising Intern/ Merchandise Intern: Make A Difference (Jan 2013- Jan 2014): Designed and executed activities to raise funds for the underprivileged children at the shelter homes under Make A Difference.
- Human Resource Intern, Session Expert: Make A Difference (Jan 2013- Jan 2014): Designed engagement activities for the volunteers at Make A Difference.
Certification
- [C++], [St. Theresa]
- [Microsoft Excel], [Kyle Pew]
- [Microsoft Powerpoint], [Kyle Pew]
- [Marketing in a digital world], [Coursera]
Accomplishments
- Model Woman Award (FY 22-23); Bajaj Auto Ltd.
- Gem Spot Award (Q3 FY23); Bajaj Auto Ltd.
- Kaizen Award; Bajaj Auto Ltd.
- Gem Spot Award (Q4 FY24); Bajaj Auto Ltd.
Hobbies
- Singing
- Dancing
- Skating
- Reading
- Writing
- Hiking
Languages
German
Beginner (A1)
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Category Manager
Bajaj Auto Ltd.
06.2024 - Current
Area Sales and Marketing Manager
Bajaj Auto Ltd.
04.2022 - 05.2024
Management Trainee, NPS (Net Promoter Score)
Bajaj Auto Ltd.
08.2021 - 03.2022
MBA - Marketing
Symbiosis Institute of Business Management
06.2019 - 06.2021
Systems Engineer
Tata Consultancy Services
09.2016 - 06.2019
Bachelor of Engineering - Electrical And Electronics Engineering
Oriental Institute of Science And Technology
07.2012 - 06.2016
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