Aastha Sharma
Area Sales & Marketing Manager
Bhopal,Madhya Pradesh
Summary
Dynamic Sales & Marketing Manager offering expertise in building partnerships, retaining dealerships, marketing campaigns and products and enhancing profit channels. Strong leader with proficiency in growing sales network, driving digital sales and devising successful online and offline marketing strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
5
5
years of professional experience
Work History
Area Sales and Marketing Manager
Bajaj Auto Ltd.
09.2022 - Current
- Led the launch of CNG product line in Barmer with current market share at 80%
- Increased Public Sector Bank penetration funding in west Rajasthan by 20%
- Increased Cargo Diesel segment market share in Udaipur, Nathdwara and Gogunda by 30%
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Executed public relations campaigns on radio channels, newspapers, gram panchayat and auto unions to generate demand and sales leads
- Created and managed social media campaigns to increase brand engagement
- Coordinated with design and media teams to develop high-quality creative assets.
Manager, Net Promoter Score
Bajaj Auto Ltd.
04.2022 - 09.2022
- Scaled NPS (Net promoter Score) to 104 dealerships in the three wheeler segment.
- Increased OTP verification rates by 10% across dealerships.
- Increased feedback response rate by 40% at select pilot dealerships.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Created internal marketing material for NPS 3 wheeler project
- Created launch material for NPS project to be circulated across 3-wheeler dealerships
Management Trainee, NPS (Net Promoter Score)
Bajaj Auto Ltd.
08.2021 - 03.2022
- Conducted various surveys on 310 people to test the viability of the net promoter score project in Intra City Business Unit
- Implemented Net Promoter Score in 4 pilot cities
- Analyzed customer feedback to identify areas for improvement
Systems Engineer
Tata Consultancy Services
09.2016 - 06.2019
- Worked on multiple order entry application used by all financial advisors of the investment banking client
- Executed system and regression test covering the entire equity trade life cycle
- Streamlined troubleshooting processes to improve system support and enhance communication between support team and end-users
Education
MBA - Marketing
Symbiosis Institute of Business Management
Pune, Maharashtra (India)04.2021
Bachelor of Engineering - Electrical And Electronics Engineering
Oriental Institute of Science And Technology
Bhopal, Madhya Pradesh (India)06.2016
Skills
- Sales and marketing strategies
- Communication
- Market Research
- Leadership
- Negotiation
- Digital Sales
- Technical Expertise
- Customer Loyalty Management
- Partnership Development
- Public and Media Relations
- Creative Direction
- Brand Development
- Customer Relationship Management (CRM)
- Marketing campaign development
- Competitor Analysis
- Customer Segmentation
- Market Analysis
- Business Development
Additional Information
- Public Relations Fellow: Make A Difference (Jan 2014- Jan 2015): Designed and implemented offline and digital campaigns for awareness about the commendable work that Make a Difference did.
- Community Fund Raising Intern/ Merchandise Intern: Make A Difference (Jan 2013- Jan 2014): Designed and executed activities to raise funds for the underprivileged children at the shelter homes under Make A Difference.
- Human Resource Intern, Session Expert: Make A Difference (Jan 2013- Jan 2014): Designed engagement activities for the volunteers at Make A Difference.
Certification
- [C++], [St. Theresa]
- [Microsoft Excel], [Kyle Pew]
- [Microsoft Powerpoint], [Kyle Pew]
- [Marketing in a digital world], [Coursera]
Accomplishments
- Model Woman Award (FY 22-23); Bajaj Auto Ltd.
- Gem Spot Award (Q3 FY23); Bajaj Auto Ltd.
- Kaizen Award; Bajaj Auto Ltd.
- Gem Spot Award (Q4 FY24); Bajaj Auto Ltd.
Hobbies
- Singing
- Dancing
- Skating
- Reading
- Writing
- Hiking
Languages
German
Beginner (A1)
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Area Sales and Marketing Manager
Bajaj Auto Ltd.
09.2022 - Current
Manager, Net Promoter Score
Bajaj Auto Ltd.
04.2022 - 09.2022
Management Trainee, NPS (Net Promoter Score)
Bajaj Auto Ltd.
08.2021 - 03.2022
Systems Engineer
Tata Consultancy Services
09.2016 - 06.2019
MBA - Marketing
Symbiosis Institute of Business Management
Bachelor of Engineering - Electrical And Electronics Engineering
Oriental Institute of Science And Technology
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