AASTHA SANDRA BEECHAM

• Built and scaled RevUp, Puretech Digital’s branded content and creative solutions division, generating $1.5M+ annual revenue with ~30% EBIT within three years.
• Owned integrated campaign architecture across influencer marketing, branded content, social media, paid amplification, video, PR, OOH, radio, print, TVCs, and digital films, ensuring cohesive messaging and strategic alignment.
• Led go-to-market and content acquisition campaigns for BFSI and fintech products, enhancing brand visibility and customer engagement for PayZapp, HDFC Bank credit cards, HDFC Securities, Bank of Baroda, Tata Capital and IndusInd Bank.
• Collaborated with senior client stakeholders to align business objectives with campaign KPIs, refine target audience segments, and achieve measurable outcomes in visibility, engagement, lead generation, and acquisition.
• Led cross-functional teams across strategy, design, copy, production, influencer marketing and client partnerships; managed planning, reviews, feedback loops and delivery governance for high-intensity mandates.
• Translated product propositions such as digital payments, credit cards, investment platforms, banking apps and consumer finance offerings into clear consumer narratives, campaign messaging and creator-led content formats.
• Led creative direction and production supervision for lean-budget branded content and influencer-led shoots, guiding scripts, visual treatments, talent delivery, brand integration and final output quality.
• Conceptualised and brought to life Aishaa, an AI-powered lifestyle creator/IP, with content and design teams; defined persona, visual identity, tonality, content pillars, social presence and brand collaboration possibilities.
• Delivered award-winning campaigns recognised by DIGIXX, Impact Digital Influencer Awards, Pitch BFSI, Inkspell, ET Brand Equity, E4M and Social Stars.

• Directed marketing partnerships and branded-content initiatives for Beauty, FMCG and Lifestyle portfolios, generating annual revenues exceeding $1M.

• Delivered double-digit YoY growth through multi-platform brand collaborations across print, digital, experiential, events and influencer ecosystems.

• Led Bombay Times and Bangalore Times Fashion Weeks, uniting designers, sponsors, media partners and commercial stakeholders under flagship IPs.

• Built high-profit campaigns by converting advertiser objectives into branded content, property-led solutions and integrated media packages.

• Established UFC Gym’s first flagship centre in India, leading launch, operations, budgeting, revenue planning and P&L management while reporting to the Board.
• Developed market-entry, localization, customer acquisition and brand communication strategies for India, coordinating efforts with U.S. headquarters.
• Built multidisciplinary teams and frameworks to support national franchise expansion.

• Developed and monetised Airtel DTH media inventory via strategic advertising partnerships and tailored campaign solutions, enhancing revenue opportunities.
• Executed integrated campaigns for HUL, Viacom, Disney and Mahindra; optimised monetisation through detailed client mapping and thorough category analysis.

• Delivered marketing analytics and performance intelligence support for international retail and BFSI clients, enhancing decision-making for brands like Bridgestone, Aegon Religare, and JC Penney.
• Created KPI dashboards and competitor insights, earning multiple Excellence Awards and Customer Appreciation Certificates, while achieving Six Sigma Green Belt certification.