Summary
Overview
Work History
Education
Skills
Volunteering
Timeline
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Nayana Purohit

Adelaide

Summary

Client-focused, MBA-qualified professional with over 3 years of experience in the tech, marketing, and retail industries. Proficient in stakeholder engagement, service delivery, and fostering client partnerships. Seamlessly merges strategic planning with innovative creativity for impactful results. Specializes in bridging brands to individuals through curiosity, cultural awareness, and a shared love for a good cup of coffee.

Overview

4
4
years of professional experience

Work History

Sales Associate

Michael Kors
Adelaide
07.2023 - Current
  • Drove 65% in-store sales growth within one month via targeted customer journey optimization and conversion rate tactics.
  • Achieved a 57% exchange conversion rate (vs. returns) through personalized styling consultations, enhancing CLV.
  • Developed brand-aligned visual merchandising strategies, ensuring 100% compliance with global luxury standards.
  • Led integrated marketing campaigns (online/offline), boosting brand visibility and engagement by 40% quarter over quarter.
  • Developed brand-aligned visual merchandising strategies, ensuring 100% compliance with global luxury standards.
  • Executed CRM initiatives that increased customer loyalty program sign-ups by 25% MoT.

Marketing & PR Intern

Capri Holdings, Michael Kors & Versace
Sydney
11.2024 - 01.2025
  • Executed seasonal product launch campaigns for ANZ markets, reaching 200K+ impressions via influencer collaborations.
  • Conducted a competitive benchmarking analysis across 15 luxury brands, informing regional pricing and promotion strategies.
  • Managed PR coverage reports with 95% accuracy, tracking media reach across more than 50 publications.
  • Coordinated three VIP events during peak season, increasing high-net-worth client acquisition by 30%.
  • Supported cross-functional brand activations, ensuring 100% alignment with global marketing guidelines.

Key Account Manager

Zomato
Bangalore
06.2021 - 04.2023
  • Managed a $1M+ portfolio of 75+ premium restaurant partners, resolving issues with 98% SLA adherence.
  • Boosted partner retention by 35% via customized relationship management and feedback-driven solutions.
  • Achieved an average of 4.8 out of 5. Partner satisfaction (vs.) A 4.0 industry average directly increased account order volume by 22%.
  • Developed data-driven growth strategies using market trend analysis, expanding monthly GMV by $250K.
  • Pioneered upsell campaigns targeting underperforming segments, generating 15% incremental revenue.

Education

Master of Business Administration - Marketing

The University of Adelaide
Australia
05.2025

Bachelor of Business Administration - Marketing

Christ University
India
05.2021

Skills

  • Brand development and marketing
  • Skilled in MS Office tools
  • Skilled in Canva graphics creation
  • Adobe software proficiency
  • Market expansion initiatives
  • Client engagement management
  • Strategic account management
  • Retention strategy development
  • Data-driven insights and reporting
  • Social media marketing
  • Stakeholder Engagement & Public Relations
  • Market analysis and insights
  • Social Media & Content Marketing
  • Stakeholder Engagement & Public
  • Relations
  • Market Research & Competitive
  • Analysis
  • Social Media & Content Marketing
  • Stakeholder Engagement & Public
  • Relations
  • Market Research & Competitive
  • Analysis

Volunteering

Careers & Employability Ambassador, University of Adelaide, Nov 2023 – May 2025 

Academic Integrity Officer, University of Adelaide Nov 2023 – May 2025 

Student Support Volunteer, University of Adelaide Jun 2023 – May 2025

Timeline

Marketing & PR Intern

Capri Holdings, Michael Kors & Versace
11.2024 - 01.2025

Sales Associate

Michael Kors
07.2023 - Current

Key Account Manager

Zomato
06.2021 - 04.2023

Master of Business Administration - Marketing

The University of Adelaide

Bachelor of Business Administration - Marketing

Christ University

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