Tableau
Aayush Agarwal
Senior Lead - Marketing Analytics
Gurgaon
Summary
Analytics professional with 6 years of experience in providing strategic solutions for dynamic businesses. Quantitative expert with exceptional speed in descriptive and diagnostic analysis. Skilled at communicating insights using narratives and visualizations.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Senior Lead - Marketing Analytics
Browserstack
11.2023 - Current
- Build Marketing Dashboard used to set up annual targets and form strategies to drive growth by 30%.
- Created and implemented experiments for email marketing to adhere to google policy of < 0.2% spam rate.
- Analyzed Closed Won rate and recommended strategies resulting in 500 basis point increase.
- Built and enhanced lead and account scoring models resulting in 700 basis point increase in lead conversion.
Lead - Marketing Analytics
Browserstack
04.2023 - 10.2023
- Analyzed and presented Demand Gen actuals on weekly basis contributing to 2x QoQ growth and 4x YoY growth.
- Analyzed Pipe Recognition change to unearth -20% impact on pipe creation.
- Build framework to forecast Marketing pipe and set up quarterly targets.
- Enhanced audience segmentation for Marketing email campaigns and monthly product newsletter resulting in open rates increase from ~17% to 25%.
Senior Associate - Marketing Analytics
Browserstack
06.2021 - 03.2023
- Enhanced ROI calculation by implementing first ever ML based Multi-touch attribution model.
- Owned and presented weekly SS revenue (New + Expansion - Churn) actuals and forecast.
- Established reporting for 50+ member Marketing function by building 40+ reports and dashboards.
Senior Business Analyst
Bizongo
04.2019 - 05.2021
- Designed and managed incentive framework for 50 people sales team.
- Drove efficiency by designing data warehouse architecture through 10+ tables.
- Collaborated on investor decks with founders and leadership.
Business Analyst - I
Bizongo
04.2018 - 03.2019
- Designed 5 dashboards with over 50 Sales, Ops and Finance metrics to track functional health.
- Responsible for analytics platform transition for15 reports and dashboards.
- Improved data integrity by reconciling data for 20 metrics across 3 functions.
Education
MBA -
IIM Calcutta
Kolkata, West Bengal 06.2015 - 03.2018
Skills
Predictive Modeling
Timeline
Senior Lead - Marketing Analytics
Browserstack
11.2023 - Current
Lead - Marketing Analytics
Browserstack
04.2023 - 10.2023
Senior Associate - Marketing Analytics
Browserstack
06.2021 - 03.2023
Senior Business Analyst
Bizongo
04.2019 - 05.2021
Business Analyst - I
Bizongo
04.2018 - 03.2019
MBA -
IIM Calcutta
06.2015 - 03.2018
Software
Looker
Metabase
Advanced Excel
Google Analytics
Bigquery
Google Data studio
Awards
- Received Champion Award and Deep Dive recognition in Dec'2023
- Awarded the Comet of the Year award in 2019
- Earned the SPOT Award in 2 quarters in 2018
Extracurricular Activities
Table Tennis, Reading, Travel
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