Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Aayush Amrute

Betul, Madhya Pradesh

Summary

Senior communications professional with over 4 years of experience in public relations, content development, and media engagement. Adept at developing PR strategies and executing impactful social media campaigns for various national and global brands, increasing their media visibility by 25-35%. I look forward to leverage my skills to support WWF India's conservation efforts in the Central India Landscape.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Public Relations Account Executive

AvianWE
New Delhi
08.2021 - 05.2024
  • Managed PR and media relations for leading global companies in Education, Technology, Defence, and Public Policy sectors, achieving a 25-35% increase in their media visibility
  • My client portfolio includes Facebook India, NIIT Ltd, Thales, and MBDA among others
  • Authored articles, press releases, briefing documents, media responses and case studies, driving client visibility and thought leadership by 25-40%
  • Planned and developed PR campaigns and social media strategies resulting in up to 30% growth in engagement
  • Reviewed and edited various technical reports and case studies to convert them into compelling press releases. Successfully secured 20+ CAT A coverage per report
  • Won an award for leading the Best Technology B2B Campaign at ACE Awards 2022
  • Developed and implemented PR strategies for DefExpo 2022 and Aero India 2023, generating a 45-60% increase in media coverage for key clients
  • Assisted the US-India Business Council and India Global Forum (IGF) to increase media coverage of their events by 30% through strategic outreach and social media amplification

Content Editor

Gramophone Pvt. Ltd.
Indore
01.2020 - 05.2020
  • Produced communication material that increased audience engagement by 20%, focusing on agriculture-based content for rural communities.
  • Collaborated with cross-functional teams to create and review press releases and success stories in both English and Hindi.

Assistant Desk Head and Scriptwriter

Rednine News
Indore
07.2019 - 12.2019
  • Led the editorial team, ensuring timely production of quality news content, with a focus on regional and environmental issues.
  • Coordinated with journalists to produce accurate and timely news reports, driving audience engagement
  • Delivered high-quality work under tight deadlines by optimizing time management skills

Web Journalist and Content Writer

News Track Infotech Pvt. Ltd.
Indore
07.2018 - 12.2018
  • Developed SEO-optimized news stories and articles that boosted website traffic by 35%, focusing on environmental and policy-related topics.

Education

PG Diploma - Advertising and Public Relations

Indian Institute of Mass Communication
05.2021

Bsc - Electronic Media (Mass Communication)

Makhanlal Chaturvedi National University of Journalism and Communication
05.2021

Skills

  • Media Relations & Engagement
  • Event & Outreach Management
  • Content Development (Press releases, social media, success stories, website etc)
  • Crisis Communication
  • Bilingual in English and Hindi along with some local dialects
  • Knowledge of Design Tools (Adobe premiere, Photoshop etc)
  • Cross-Functional Team Coordination
  • Social Media, SEO and Digital Marketing
  • knowledge of AI-based tools to enhance productivity
  • Stakeholders Engagement

Certification

  • Awarded with Certificate of Excellence for the Best Technology B2B Campaign at ACE Awards 2022
  • Certified in Reuters Digital Journalism Foundations Course by Reuters news agency

Timeline

Public Relations Account Executive

AvianWE
08.2021 - 05.2024

Content Editor

Gramophone Pvt. Ltd.
01.2020 - 05.2020

Assistant Desk Head and Scriptwriter

Rednine News
07.2019 - 12.2019

Web Journalist and Content Writer

News Track Infotech Pvt. Ltd.
07.2018 - 12.2018

PG Diploma - Advertising and Public Relations

Indian Institute of Mass Communication

Bsc - Electronic Media (Mass Communication)

Makhanlal Chaturvedi National University of Journalism and Communication

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Aayush Amrute