Aayush Dewani
Mumbai
Summary
Data-driven and research-oriented creative partner whose Hogwarts house qualities are intelligent, witty, and clever. (Buzzfeed says, the results are 90% accurate, and 110% entertaining). I believe that a collaborative environment and fine-wined inspiration are my sources of coming up with ideas that people can relate to (or I just ask around).
Overview
7
7
years of professional experience
1
1
Certification
Work History
Copy Lead
Jio Creative Labs
Mumbai
09.2024 - Current
- Developing integrated marketing plans with a team of 4 copywriters for Jio-affiliated brands, and more.
Senior Manager - Copywriter
PivotRoots
06.2023 - 05.2024
- Campaign Development | Promotion Strategies | Social Media Content
- Brands: KFC (CRM)
- Suma Gourmet (Social & Activations)
- Climax & Relispray (Social & Campaigns)
- Pride of Cows, Parag Milk (Social)
- GO Cheese (Print)
Senior Copywriter
Colgate-Palmolive
06.2022 - 04.2023
- eCommerce Copywriting | Promotion Strategies
- Campaign Development | Cohort-Targeted eComm Marketing
- Primary Brands: Palmolive, Colgate MaxFresh, Colgate Strong Teeth, Colgate Visible White
Copywriter
PivotRoots
04.2021 - 04.2022
- Developed social media strategy and pitch decks for LTI
- Worked on LTI's social media calendars for hygiene content, topicals, and webinar promotions
- Conducted promotional activities for Club Mahindra and pitched campaigns
- Biluma: Pitch + social media calendar
Copy & Content Writer
The Blueprint Asia (Insomniacs)
04.2020 - 12.2020
- Became a part of the Sleepless Rangers and created monthly social media content calendars for real estate brands: Raunak Group, Hiranandani Group, Ajmera Realty, Gurukrupa, and IM Buildcon.
- Led social media promotions for Totality.Re, the world's first app for realtors.
- Responsible for ideation and production of content used for marketing activities across the real estate portfolio and pitches.
- Strategic planning on campaigns and launching new projects from prelaunch to main launch.
Content Writer
Synapse PR
12.2017 - 08.2019
- Created advertorials targeted at social media promotions for brands such as Surya Lights, Bitdefender, iBall, and Fanzart.
- Wrote product-led press releases for the publicists to circulate in media houses.
- Managed social media content for Vinod Cookware and Surya Lights.
- Regularly wrote guest articles and blog posts for SEO promotions on Web 2.0 sites as a part of backlinking activities.
Education
Bachelor's in Multimedia & Mass Communications -
R. D. National College - Mumbai University
Skills
- Campaign Development
- Creative Strategy
- Branded Integrations
- Social and CRM Marketing
Websites
Competentedge
- Project Management
- Visualization
- Long-form Content Development
- Copywriting & Conceptualization
- Graphics
- Editing
- Google-Fu
Awards
- FIRST ever Gamex Award - Revive with Relispray
- Emvies - Smile Out Loud (VWO2)
- DIGI X Socials - LTI Mindtree
- Sammies - LTI Mindtree
- Martequity - KFC (CRM)
- Compromise Nahi Kiya - Raunak Homes
- Rooter of the Month (2) - PivotRoots
Publications
Human Capital Development through Higher Education - Lessons for INDIA, IJIRST: International Journal of Innovative Science and Research Technology, https://ijisrt.com/special/human-capitaldevelopment-throught-higher-educationlessons-for-india
Certification
- Google Analytics 2024
- Project Management by Google
Timeline
Copy Lead
Jio Creative Labs
09.2024 - Current
Senior Manager - Copywriter
PivotRoots
06.2023 - 05.2024
Senior Copywriter
Colgate-Palmolive
06.2022 - 04.2023
Copywriter
PivotRoots
04.2021 - 04.2022
Copy & Content Writer
The Blueprint Asia (Insomniacs)
04.2020 - 12.2020
Content Writer
Synapse PR
12.2017 - 08.2019
- Google Analytics 2024
- Project Management by Google
Bachelor's in Multimedia & Mass Communications -
R. D. National College - Mumbai University
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