Results-oriented and seasoned Public Relations professional with over seven years of extensive experience in crafting compelling narratives, building brand reputation, and driving strategic communication initiatives. Proven ability in leveraging media relations, crisis management expertise, and innovative marketing strategies to enhance brand visibility and credibility across diverse industries. Skilled in developing and executing comprehensive PR campaigns that align with brand objectives and resonate with target audiences. Seeking to contribute expertise and leadership to a dynamic team committed to achieving PR excellence and organizational success in fast-paced environments.
At my present workplace, I evince adeptness in building responsible stakeholder relationships to navigate a positive brand image across various channels. I am responsible for devising, implementing and leading strategic PR initiatives to elevate brand exposure and reputation of:
Established in 2012, Pass Code Hospitality is a leading hospitality firm that owns and operates:
PCO: Multi-awarded India's first speakeasy cocktail bar
Ping's Cafe Orient: Popular South-East Asian restaurant
Jamun: Regional Indian dining restaurant
Saz: American Brasserie which is a gourmet food kitchen
ATM: Modern European bistro & private members club
Won One Diamond and One Gold at SABRE Awards South Asia
Won Gold for Best New Product Launch at Fulcrum Awards
Won Two Gold Awards at the 2023 India PR and Corporate Communications Awards [IPRCCA], which contributed to my present organization been crowned as the Superior PR Consultancy of the Year
Won IndianTelevision.com's PRCA Award for 'Best New Product Launch'
Gabbys, GBCW's annual internal awards, 2021 and 2022 winner
Driving a comprehensive strategy to build advocacy for the distinct narrative, new launches and experiential events of each of my global clients. Sharing below a rundown of the clients I am working on:
- Blended Scotch: Johnnie Walker, Black Dog, Black & White
- Single Malt: Singleton, Godawan, Talisker
- Gin: Tanqueray, Gordon's
- Vodka: Smirnoff, Ketel One
- Liqueur: Baileys
CAMPAIGNS:
Developed effective PR strategies to build brand awareness and spur demand within the target market. Mentioned below are the clients I served:
PROJECTS:
At Skribe, a data-driven programmatic platform, I took on a variety of positions while connecting Newsmakers (PROs/Corp Comms.) to Newsmedia (Journalists)
Gained knowledge of developing, planning, and implementing public relations strategies to create a positive media narrative about my clients. The clients I served while working for the organization are listed below.
PROJECTS:
Communication
undefinedDuring my time in college, I participated in the following opportunities for career exploration and development, to learn new skills:
Freelance Casting Assistant
Good Vibes Entertainment | April 2016 - June 2016
Worked as a Freelance Casting Assistant for a Delhi-based production Good Vibes Entertainment and contributed to the following reality shows:
MTV 'Waaris' by Endemol Shine India
MTV 'Naked Truth by Freemantle Media
Simon Fuller's 'Now United' by XIX Entertainment
Living Foodz 'Food Truck'
Freelance Event Organiser
Swag Festival India | August 2015 - 02/2016
Worked as a Freelance Event Organiser for Swag Festival India, a fully equipped event management company. Among all the projects that were successfully managed, these are just a few:
Tom Pulp Tomatino Food Festival
Teacherish’15
GirlsOnABunk’15
Swag Festival II With New Year Bash
Ministry of Love Affairs’16
Holicious’16
Researcher & Production Assistant
NDTV Good Times | June 2015 - July 2015
Worked on the TV programmes listed below while interning as a Researcher & Production/Post-Production Assistant at NDTV Good Times:
Band Baajaa Bride
Highway On My Plate
Chakh Le India - Kachcha Raasta
Love Bites With Joey
Get The Look
The Big Fat Indian Wedding
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