Summary
Overview
Work History
Education
Certification
Personal Information
Languages
Timeline
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Aayushi Asthana

Gandhi Nagar

Summary

Experienced in developing successful digital marketing strategies with a focus on SEM and social media campaigns. Strong understanding of web analytics and ability to turn data into strategic initiatives that drive engagement and conversion. Specialized skills in content creation, client management, and relationship building. Past work has consistently contributed to increased online visibility, customer base growth, and improved ROI for companies.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Sr. Digital Marketer

Cybage Software Pvt. Ltd.
Gandhi Nagar
04.2023 - Current
  • Company's Website: www.cybage.com.
  • Exploring various platforms under Social Media Marketing, such as Meta, Twitter, and LinkedIn.
  • Analyzing reports on budget pacing and performance of bidding strategies.
  • Finding and troubleshooting search campaign's performance-related issues.
  • Worked on WPP projects for clients like Samsung and Circle K (Sweden Market).

Sr. Associate - Digital Media

Google Operations Center
Gurgaon
07.2022 - 02.2023
  • Company's Website: www.googleoperationscenter.com
  • Assisted high-ticket clients (such as Ralph Lauren, make my trip, Olay, Nike, etc.) With their Google Ads campaigns, analyzing performance issues, providing optimization recommendations, and offering technical assistance.
  • Utilized research and competitor analysis to curate marketing strategies and recommendations for clients.
  • Collaborated closely with clients and account managers across various regions, including the UK, North America, EMEA, etc.
  • Troubleshot performance, setup, and technical problems, developing solutions and documenting internal procedures, policies, and tutorials regarding ad serving, performance, and targeting for Google Ads.

Sr. Process Executive - Digital Media

Cognizant (CTS)
Gurgaon
02.2019 - 07.2022
  • Company's Website: www.cognizant.com
  • Managed over 100 high-ticket clients' accounts in NA, AMEA, NZ, and APAC regions.
  • Provided consultations and troubleshooting for clients' Google Ads campaigns.
  • Assisted clients in managing and scaling up their sales accounts across various industries.
  • Recommended effective measures and bid strategies to help clients maximize ROI.
  • Experience in ad creation, keyword planning and analysis, and optimization of ads and ad campaigns.
  • Hands-on experience in managing Search, Shopping, and Performance Max campaigns.

Education

Bachelor of Technology (B Tech) -

University of Petroleum and Energy Studies
01.2017

Certification

  • Google Search Ads Professional
  • Apple Search Ads
  • Amazon Ads Foundation
  • Google Analytics
  • SA360

Personal Information

Date of Birth: 13th April

Languages

  • English
  • Hindi

Timeline

Sr. Digital Marketer

Cybage Software Pvt. Ltd.
04.2023 - Current

Sr. Associate - Digital Media

Google Operations Center
07.2022 - 02.2023

Sr. Process Executive - Digital Media

Cognizant (CTS)
02.2019 - 07.2022

Bachelor of Technology (B Tech) -

University of Petroleum and Energy Studies

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Aayushi Asthana