Aayushi Khanna
Digital Marketing Strategist
Summary
Results-driven Digital Marketing Strategist with 6 years of experience and a proven track record of managing multi-million-dollar revenue streams and crafting data-driven strategies for diverse global brands. Leveraging six years of CRM software experience and a knack for exceeding KPIs, aiming to drive business growth and deliver exceptional results as a digital marketing expert.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
Work History
Digital Marketing Strategist
Accenture
Gurgaon
07.2022 - Current
- Revenue Management: Successfully managed over $15 billion in quarterly revenue for Google's client engagement project, consistently achieving revenue targets and exceeding expectations.
- Strategic Planning: Developed result-oriented marketing strategies for more than 2000 brands across various industries in theUS, Canada, Europe, and India, serving as a Google partner for agencies.
- KPI Tracking: Implemented strategic changes to drive KPIs critical to digital marketing, including CTR , CPC , CPA , website traffic, lead generation, brand awareness, and online sales, ensuring performance optimization.
- Performance Enhancements: Achieved a remarkable 200% improvement in online sales for e-commerce brands and an 80% increase in lead generation for businesses with lead generation objectives.
- Digital Transformation: Spearheaded digital transformation initiatives for Indian clients, providing detailed reporting and analytics for all target markets.
Inside Sales Analyst, Senior Executive
Cognizant Technology Solutions, CTS
Gurgaon
03.2019 - 06.2022
- Revenue Generation: Managed and optimized marketing campaigns, contributing to quarterly revenue generation of $10 million while exceeding targets with consistent 150% attainment rate.
- Global Brand Optimization: Worked collaboratively with multiple global brands to optimize marketing strategies, ensuring maximum ROI and market penetration.
- Collaborated with cross-functional teams & managed performance of 5 individual contributors to ensure seamless execution of marketing initiatives.
Assistant Manager
Ankur Lamps & Lighting
Delhi
03.2017 - 03.2018
- Business Development: Successfully negotiated and secured partnerships with renowned brands, including $5 million deal with Ambiance group, and partnered with recognized brands in lighting sector, collaborations resulting in 20% increment in quarterly revenue.
- Team Leadership: Built and managed a high-performing team of 7 professionals from scratch, fostering a collaborative and results-driven environment.
Education
B.Tech - Mechanical Engineering
07.2013 - 03.2017
12th - Science Education
03.2012 - 03.2013
10th - Science Education
03.2010 - 03.2011
Skills
Digital Marketing Strategy
Revenue Management
Meta Ads
Google Ads Management
Data Analytics
SEO/SEM
Social Media Marketing
Content Strategy
Email Marketing
Sales Forecasting
Certification
Certified [Google Ads], [Google]
Timeline
Meta Ads
11-2022
Google Analytics Advance
08-2022
Google Ads Advance
08-2022
Programmatic Marketing
08-2022
Digital Marketing Strategist - Accenture
07.2022 - Current
Certified [Google Ads], [Google]
08-2019
Inside Sales Analyst, Senior Executive - Cognizant Technology Solutions, CTS
03.2019 - 06.2022
Assistant Manager - Ankur Lamps & Lighting
03.2017 - 03.2018
IEC College of Engineering And Technology - B.Tech, Mechanical Engineering
07.2013 - 03.2017
St. Fidelis College - 12th, Science Education
03.2012 - 03.2013
Loreto Convent - 10th, Science Education
03.2010 - 03.2011