Summary
Overview
Work History
Education
Skills
Certification
Timeline

Aayushi Khanna

Digital Marketing Strategist

Summary

Results-driven Digital Marketing Strategist with 6 years of experience and a proven track record of managing multi-million-dollar revenue streams and crafting data-driven strategies for diverse global brands. Leveraging six years of CRM software experience and a knack for exceeding KPIs, aiming to drive business growth and deliver exceptional results as a digital marketing expert.

Overview

7
7
years of professional experience
6
6
years of post-secondary education
5
5
Certifications

Work History

Digital Marketing Strategist

Accenture
Gurgaon
07.2022 - Current
  • Revenue Management: Successfully managed over $15 billion in quarterly revenue for Google's client engagement project, consistently achieving revenue targets and exceeding expectations.
  • Strategic Planning: Developed result-oriented marketing strategies for more than 2000 brands across various industries in theUS, Canada, Europe, and India, serving as a Google partner for agencies.
  • KPI Tracking: Implemented strategic changes to drive KPIs critical to digital marketing, including CTR , CPC , CPA , website traffic, lead generation, brand awareness, and online sales, ensuring performance optimization.
  • Performance Enhancements: Achieved a remarkable 200% improvement in online sales for e-commerce brands and an 80% increase in lead generation for businesses with lead generation objectives.
  • Digital Transformation: Spearheaded digital transformation initiatives for Indian clients, providing detailed reporting and analytics for all target markets.

Inside Sales Analyst, Senior Executive

Cognizant Technology Solutions, CTS
Gurgaon
03.2019 - 06.2022
  • Revenue Generation: Managed and optimized marketing campaigns, contributing to quarterly revenue generation of $10 million while exceeding targets with consistent 150% attainment rate.
  • Global Brand Optimization: Worked collaboratively with multiple global brands to optimize marketing strategies, ensuring maximum ROI and market penetration.
  • Collaborated with cross-functional teams & managed performance of 5 individual contributors to ensure seamless execution of marketing initiatives.

Assistant Manager

Ankur Lamps & Lighting
Delhi
03.2017 - 03.2018
  • Business Development: Successfully negotiated and secured partnerships with renowned brands, including $5 million deal with Ambiance group, and partnered with recognized brands in lighting sector, collaborations resulting in 20% increment in quarterly revenue.
  • Team Leadership: Built and managed a high-performing team of 7 professionals from scratch, fostering a collaborative and results-driven environment.

Education

B.Tech - Mechanical Engineering

IEC College of Engineering And Technology , Noida
07.2013 - 03.2017

12th - Science Education

St. Fidelis College , Lucknow
03.2012 - 03.2013

10th - Science Education

Loreto Convent , Lucknow
03.2010 - 03.2011

Skills

    Digital Marketing Strategy

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Certification

Certified [Google Ads], [Google]

Timeline

Meta Ads

11-2022

Google Analytics Advance

08-2022

Google Ads Advance

08-2022

Programmatic Marketing

08-2022
Digital Marketing Strategist - Accenture
07.2022 - Current

Certified [Google Ads], [Google]

08-2019
Inside Sales Analyst, Senior Executive - Cognizant Technology Solutions, CTS
03.2019 - 06.2022
Assistant Manager - Ankur Lamps & Lighting
03.2017 - 03.2018
IEC College of Engineering And Technology - B.Tech, Mechanical Engineering
07.2013 - 03.2017
St. Fidelis College - 12th, Science Education
03.2012 - 03.2013
Loreto Convent - 10th, Science Education
03.2010 - 03.2011

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Aayushi KhannaDigital Marketing Strategist