Aayushi Shah
Senior Product Development Manager
Vadodara,GJ
Summary
I have a diverse background in construction and FMCG. I started as an estimator and a project engineer at SPS New England, managing bridge-building projects and honing my project management skills. Transitioning to FMCG, I joined Rentio Foods as a Senior Product Development Manager, successfully launching a new product and driving market expansion. Currently, I lead marketing, e-commerce, and general and modern trade sales, focusing on brand growth, strategic partnerships, and revenue generation.
Offering solid foundation in market research and strategic planning, eager to learn and develop in dynamic business environment. Delivers analytical thinking and problem-solving skills, quickly adapting to new challenges and industry trends.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Senior Product Development Manager
Rentio Foods Pvt. Ltd.
10.2022 - Current
- Product Launch & Market Entry: Led the launch of a new product line, driving sales of 100+ tons across 15 cities
- Distribution Expansion: Established a strong network in 7 major cities and 45 rural towns, enhancing market reach
- Sales & Digital Transformation: Implemented a sales tracking system, improving order management, productivity, and real-time insights
- E-Commerce & Q-Commerce Growth: Increased e-commerce revenue by 30% and Q-commerce by 70% in one year, onboarding platforms like Cloudstore Retail and Zepto
- Marketing & Brand Growth: Executed data-driven campaigns, boosting brand visibility by 65% and enhancing consumer engagement
- Omnichannel Sales Strategy: Managed online and offline sales, leading a team of 20 in-house and 75 on-ground sales reps
- Regional Market Penetration: Spearheaded sales initiatives across Gujarat and Maharashtra, optimizing regional strategies
- Leadership & Business Growth: Built and mentored high-performing teams, driving revenue and operational excellence
- Generated new business with marketing initiatives and strategic plans.
- Monitored market trends and competitor activities to identify areas of potential opportunity.
Assistant Project Manager
SPS New England
09.2019 - 08.2022
- Directed the $75M MBTA Viaduct Rehabilitation and $40M bridge projects, managing procurement, subcontractor coordination, and construction execution
- Optimized cost control and budget tracking in MS Project, ensuring adherence to financial constraints and project timelines
- Spearheaded document control, overseeing RFIs, submittals, change orders, and purchase orders to facilitate seamless project execution
- Developed and standardized advanced cost-tracking methods, enhancing financial accuracy and company-wide efficiency
- Negotiated contracts and managed vendor payments, driving cost-effective procurement and maximizing budget efficiency
- Supervised payroll processing for 80-100 site workers, ensuring regulatory compliance and timely disbursements
- Led material procurement, subcontractor buyouts, and change order negotiations, securing competitive pricing and mitigating financial risks
- Enhanced operational workflows by integrating process improvements, boosting productivity and overall project performance
- Collaborated with safety and quality teams to uphold compliance, minimize risks, and drive efficiency in self-performed construction activities
- Provided technical expertise throughout all phases of the project, ensuring accurate execution of designs and specifications.
- Identified technical risks within managed projects.
- Reduced project timelines with proactive planning and close monitoring of progress.
- Developed detailed project plans to ensure timely completion and deliverables were met.
- Identified risks and implemented mitigation strategies, minimizing potential issues during the project lifecycle.
- Championed use of project management software, enhancing team productivity and project tracking.
Project Engineer, Intern
Proven Management
06.2018 - 12.2018
- Managed procurement and execution for the $10M San Bruno Bridge Replacement Project, overseeing materials, labor, and equipment
- Conducted quantity take-offs, reviewed change orders, and controlled costs to ensure budget adherence
- Led infrastructure installation, quality assurance, and project closeout, ensuring compliance and timely completion
- Acquired knowledge of industry trends and developed solutions and strategy through effective research.
- Developed strong working relationships with vendors, suppliers, and subcontractors to ensure seamless procurement activities and timely delivery of materials.
Education
MSc. - Civil Engineering with Major in Construction Management
NORTHEASTERN UNIVERSITY
BOSTON, MA 01.2017 - 01.2019
B. Tech - Civil Engineering
PANDIT DEENDAYAL ENGINEERING UNIVERSITY
01.2013 - 01.2017
Skills
Project Management
Stakeholder Relations
Contract Management
Time Management
Sales & Distribution
Brand Building & Marketing
MS Project
JIRA
AutoCAD
Vista Viewpoint
Problem Solving
Risk Management
Decision-making
Relationship building
Business development
CRM management
Training and development
Lead generation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Brought in 10 new distributors in 2 Years, with a total increase of 25% in sales.
- Directed a team of 12 personnel selling 100 tons of the product in a year.
- Achieved pan-India sales increase through effectively conducting digital marketing campaigns.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Implemented DSR company wide software, resulting in effective order placement and field sales tracking.
- Collaborated with team of 25 in the development of a new product line at Rentio Foods.
Timeline
Senior Product Development Manager
Rentio Foods Pvt. Ltd.
10.2022 - Current
Assistant Project Manager
SPS New England
09.2019 - 08.2022
Project Engineer, Intern
Proven Management
06.2018 - 12.2018
MSc. - Civil Engineering with Major in Construction Management
NORTHEASTERN UNIVERSITY
01.2017 - 01.2019
B. Tech - Civil Engineering
PANDIT DEENDAYAL ENGINEERING UNIVERSITY
01.2013 - 01.2017