Aayushi Lohia
Strategy & Growth
Bengaluru,KA
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
5
5
years of professional experience
2021
2021
years of post-secondary education
4
4
Languages
Work History
Lead – Strategy & Operations, CBO’s Office
InMobi Group
01.2024 - Current
- Led the strategy charter across InMobi’s Performance Solutions (B2B) and Consumer Ads Platform (B2B2C), managing a portfolio contributing to $300 million+ in annualized revenue, growing the DSP business to an EBITDA breakeven in ~9 months
- Built and scaled 0-1 the app install based performance monetization proposition (Glance Folders); enabling transparent monitoring of 50+ revenue and product health metrics, growing revenue to $20k+ DRR sustainably in ~3months
- Anchored weekly reviews with the Founders and CXOs, driving executional rigor across Glance Ads resulting in a 40% YoY revenue growth in FY’24 and improving strategic alignment across 15+ teams, saving 40+ manhours/week
- Established a structured cadence for delivering actionable insights to Finance and Leadership though weekly projections, improving forecasting accuracy by 65% and strengthening data-driven decision making, leveraging dashboards and better, faster technology
- Spearheaded cross-functional war room strategy, identifying potential immediate levers and driving execution, leading to a 138% revenue recovery in less than 8 weeks. Youngest in the organization to be presented with the opportunity to lead war room execution
- Presented in 30+ high-impact reviews for the Founders, showcasing relevant growth in business and product health, highlighting cross-functional achievements and operational efficiencies
- Owned the global adoption of Salesforce as a CRM across 20+ teams in the Sales Org, reducing redundancy in BAU workflows by 43%. Drafted product and business requirements, enabled adoption and third party integration to build a one-stop cost effective solution. Acknowledgement from the CEO on excellence in digital transformation
- Managed a team of 3 analysts including hiring, mentoring and empowering growth at individual and team levels. Conducted exhaustive training and knowledge transfer sessions for 30+ peers, interns and new joiners across the org
Senior Associate – Strategy & Operations, CBO’s Office
InMobi Group
03.2023 - 12.2023
- Built go-to-market strategies and 5-year financial models for new Telco/OEM partnerships and potential market expansions – successfully launching Glance Lockscreen in Japan, Brazil and US, whilst growing the India and South East Markets by 35% YoY
- Deprecated 100% of manual excel based reporting and enabled progression to visualization and insight based analytical tools, establishing a single source of truth, reducing reporting time by 75% and improving data accuracy across 50+ stakeholders
- Received CBO recognition for leading impactful digital transformation initiatives
- Architected quarterly and annual financial planning models for Brand, Performance and Programmatic Ads businesses globally, across distribution, engagement and monetization fronts
- Ensured board priorities are met whilst teams meet their true potential
- Developed compelling company-wide presentations for Townhalls, Sales Summits, JBP discussions improving strategic communication, collaboration and decision-making among 200+ senior stakeholders
- Fast track promotion within
Senior Business Analyst – Ads Revenue Strategy & GTM
Viacom18 Digital Ventures
04.2022 - 09.2022
- Led the demand-supply planning to ensure MoM inventory flow worth INR 15Cr+ ad revenue and 500Mn+ impressions
- Managed key account planning with real-time MAU and MUV forecasting, improving targetable inventory and fill rates
- Analysed the YoY Masthead performance to recognize the reasons for fall in CTR delivery
- Performed beta and live testing via various ad unit combinations, increasing CTRs by 135% without loss of revenue
- Arrived at a rationalized pricing structure benchmarked against current industry standards, by evaluating 10+ KPIs, to solve for inconsistent discounting, reduce unsold inventory thereby making it more competitive in the market
- Delivered 50Cr+ worth sponsorship business proposals, for all entertainment impact properties on Voot, with customized solutions (via brand lift studies, bespoke content, trade mailers etc.) as required, catering to specific client value propositions
Senior Business Analyst – Ads Revenue Strategy & Agency Partnerships
Viacom18 Digital Ventures
06.2021 - 03.2022
- Driving data-driven decision making by designing and building a live interactive dashboard deploying Power BI and Voiro, utilizing 30+ KPIs to identify missed opportunities, combining BARC and digital databases overseeing MoM, QoQ and YoY movement
- Identified 200+ dormant advertisers across regions with a special focus on growing SMB clients to increase portfolio width and client outreach, overachieving business development targets by 110% and agency revenue targets by 35% in FY 21-22
- Pitched a new vertical level org structure to senior management by analysing the past 4-year business, pivoting from the regional model
- Streamlined the generation of the monthly MIS process, basis audience segments and target groups which have higher demand
- Fortnightly reviewed OTR and impression deliveries benchmarked against Nielsen DAR on specific audience cohorts, for large scale FMCG clients, optimizing for under deliveries by collaborating with Ad Operations, saving INR 24L+ business annually
- Assisted the team with execution on two of the largest sponsorship deals (INR 7Cr+) on the pioneer season of Bigg Boss OTT
Business Analyst Intern – Agency Partnerships
Viacom18 Digital Ventures
07.2020 - 01.2021
- Liaising as the central agency relationships team across all regions, for all pricing, planning and delivery issues on 800+ agency led campaigns per month, highlighting gaps and coordinating with the sales team and agencies to ensure seamless operations
- Minimized client churn by 42% by devising an effective competition mapping strategy, leveraging on-ground sales and web-based tools
- Received a pre-placement offer (PPO) based on exceptional performance
Education
B. Pharm (Hons.) - Minor in Finance
Birla Institute of Technology and Science
Class XII (ISC) - undefined
The Heritage School
Class X (ICSE) - undefined
The Heritage School
Skills
Advanced Excel
Power BI
Mixpanel
AppsFlyer
Amazon DSP
Google DV360
InMobi DSP
Google Ad Manager
Salesforce Sales Cloud
Academic Recognitions
Review Paper, Asian Journal of Pharmaceutical Sciences, 02/22, Delivery Strategies for CRISPR/Cas Genome Editing Tool for Retinal Dystrophies.
Positions Of Responsibility
Institute Tennis Team Captain, BITS Pilani, 12/18, 11/19, Recruited, trained, and led a 10+ member team that won a silver at the flagship BITS Open Sports Meet.
Timeline
Lead – Strategy & Operations, CBO’s Office
InMobi Group
01.2024 - Current
Senior Associate – Strategy & Operations, CBO’s Office
InMobi Group
03.2023 - 12.2023
Senior Business Analyst – Ads Revenue Strategy & GTM
Viacom18 Digital Ventures
04.2022 - 09.2022
Senior Business Analyst – Ads Revenue Strategy & Agency Partnerships
Viacom18 Digital Ventures
06.2021 - 03.2022
Business Analyst Intern – Agency Partnerships
Viacom18 Digital Ventures
07.2020 - 01.2021
Class XII (ISC) - undefined
The Heritage School
Class X (ICSE) - undefined
The Heritage School
B. Pharm (Hons.) - Minor in Finance
Birla Institute of Technology and Science