Summary
Overview
Work History
Education
Skills
Marketing Tools
Certification
Languages
Timeline
Generic

Aayushi Sahu

Bengaluru

Summary

Results-oriented Digital Marketing Executive with over 5 years of experience in B2B SaaS. Demonstrated expertise in developing comprehensive marketing strategies encompassing SEO, PPC, email, content, and social media. Highly skilled in problem-solving, devising data-driven strategies, optimizing campaigns, and utilizing analytics tools to derive actionable insights.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive

Veltris (formerly West Agile Labs)
12.2019 - Current
  • Implemented SEO tactics that improved organic search rankings, resulting in a 45% increase in inbound leads.
  • Optimized SEO and PPC campaigns, resulting in a 1000% increase in organic traffic and a 20% improvement in conversion rates.
  • Developed marketing campaigns that increased email open and click-through rates by 40% YoY.
  • Utilized A/B testing to website layouts and landing pages, resulting in a 20% increase in conversions.
  • Collaborated with sales teams to align CRM processes, enhancing lead handoff efficiency by 25%.
  • Streamlined lead nurturing through marketing automation workflows, reducing campaign setup time by 40%.


  • Digital Marketing Analyst:
  • Improved Google ads campaigns and managed a $60k LinkedIn Ads budget, increasing lead generation by 30%.
  • Created and directed multiple successful campaigns on social media, resulting in a 20% increase in customer engagement.
  • Overhauled the content marketing strategy, leading to a 30% increase in content engagement and a 55% growth in organic search traffic.
  • Increased online brand presence by creating and managing social media channels (LinkedIn, Twitter, Facebook, X, Youtube etc), boosting social media engagement by 40%.
  • Led the team and oversaw the creation of various marketing materials, including blog posts, whitepapers, guides, eBooks, case studies, and other collateral, to enhance brand awareness and drive lead generation.

Manager

Reliance Industries Limited
08.2017 - 11.2019
  • Awarded 'Safety Ambassador' for improving plant safety by 40% through the implementation of safety instrumented systems.
  • Monitored performance metrics of systems and compiled project updates. Partnered with stakeholders to accomplish targets.
  • Strategically allocated resources to improve budgeting processes., ensuring optimal financial performance while investing in necessary resources for business growth.

Education

Bachelor of Technology - Electronics And Instrumentation Engineering

Manipal Institute of Technology
Manipal
07.2017

Skills

  • Lead Generation
  • Marketing Research / Analytics
  • Social Media Marketing
  • Content Marketing
  • SEO (Search Engine Optimization)
  • Pay-per-click (PPC) Advertising,
  • Email Marketing
  • Campaign Management
  • Market Research & Strategy
  • Growth Marketing
  • Conversion Rate Optimization
  • KPI Tracking
  • Data-driven Decision Making
  • Public Relations (PR)
  • Demand Generation
  • GTM Strategy

Marketing Tools

Google Analytics, Google Search Console, Google Ads, LinkedIn Ads, SEMrush, Ahrefs, Moz, WordPress CMS, Canva, Excel, Microsoft Clarity, Hotjar, Zoho, Salesforce, HubSpot, MailChimp, Klaviyo, Google Keyword Planner, Meta Ads, Hunter, Microsoft Office etc

Certification

  • AI for Marketing course by HubSpot Academy
  • The Complete Digital Marketing course by Udemy
  • Google Ads and Google Analytics by Google
  • Email Marketing and Social Media Marketing by HubSpot Academy
  • Advertising for Facebook (Facebook Ads) by Coursera

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Timeline

Digital Marketing Executive

Veltris (formerly West Agile Labs)
12.2019 - Current

Manager

Reliance Industries Limited
08.2017 - 11.2019

Bachelor of Technology - Electronics And Instrumentation Engineering

Manipal Institute of Technology

Similar Profiles

CREATE PROFILE
Aayushi Sahu